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Showing posts from August, 2019

Dove Introduces its First Customised Range of 1 Minute Advanced Conditioners in Malaysia

 In recent times, there has been a growing demand from consumers for brands to develop customised solutions for different hair types in order to attain beautifully nourished hair. Noticing this climate in the beauty industry, Dove as one of the world's leading personal care brands, has stepped up to launch its first advanced solutions customised range of hair conditioners featuring three new conditioners that cater to different hair types with unique levels of damage.  [L-R] Chloe Meng  (Dove Senior Brand Manager), Natalie Goh (Hair Care Marketing Manager), John Goh (Dove R&D Deploy Manager Home & Personal Care) The 1 Advanced Minute range consists of the Dove 1 Minute Foam Conditioner, Dove 1 Minute Milk Gel Conditioner, and Dove 1 Minute Serum Conditioner. Based on a research done by Edelman Berland, most women want to feel empowered to wear their hair any way they want and 4 out of 5 women say their hair is part of their identity. However, about 90% of hair car

Spritzer celebrates 30 years, reinforces environmental stewardship

Spritzer Berhad (Spritzer), Malaysia’s leading producer of bottled natural mineral water, turns 30 this year and the company is celebrating its anniversary with a roadshow that aims to reinforce its commitment toward environmental stewardship.  Speaking at the official launch of the roadshow titled “30years of Natural Goodness” held at the Sunway Pyramid Shopping Mall, Dr. Chuah Chaw Teo, Spritzer’s director of R&D, said that environmental preservation has been at the core of the company’s operations from its earliest history.  Dr  Chuah Chaw Teo, Director of R&D, Spritzer, provided the opening speech “From the very beginning of our operations, we viewed environmental pollution with great concern because we understood how it can affect the quality of water, as well as damage the already limited sources of water in the country,” said Chuah.  “It is with this concern that Spritzer took the initiative to invest in a vast landbank measuring 330 acres, approximately

Effro (Malaysia) Sdn Bhd launches a new Events Hiring Technology platform, for the Malaysian events industry.

EFFRO, a trusted B2B Events Hiring Technology Platform, founded in Singapore since 2014 and officially launched in 2017, is now officially launched in Malaysia. The launch was graced by celebrities such as Adeline Tsen, Winnie K, Lavin Seow, Rashid Salleh, Ayu Damit, Nita Hamzah, Alif Kadem, Reyhana Yusuf, Winnie K, Raj Aria, Iman Corinne Adrianne and Joanne Kwan. Effro is a reliable and user-friendly platform that brings Events Organisers and Events Service providers such as venues, vendors, events talents and influencers in one online events marketplace.   Mr. Adam Tan, founder of Effro , is an events veteran with more than 10 years in the industry. Having seen both sides as both an Events Organiser and an Events service provider, he was motivated to iron out the common issues in the industry.   "We realised that the most important factor in organising events is time.   A lot of effort is spent by Event organisers on sourcing for the right hires for the events, ad

LAZADA PARTNERS MDTCA TO ACCELERATE GROWTH OF MALAYSIAN SMEs VIA eCOMMERCE

Southeast Asian eCommerce giant, Lazada Malaysia and the Ministry of Domestic Trade and Consumer Affairs (MDTCA) today announced a partnership that will see a rollout of new trade activities and training programs, to support the growth and digital acceleration of Malaysian SMEs in a further bid to thrust Malaysia to the forefront of the digital economy. The collaboration, in support of the Government’s “Buy Malaysian” campaign, was officiated by Y. B. Datuk Seri Saifuddin Nasution Ismail, Minister of MDTCA and Leo Chow, Chief Executive Officer of Lazada Malaysia at the Lazada WECOMMERCE Satellite Tradeshow, a lead-up event to Lazada’s upcoming WECOMMERCE 2019 sellers summit. YB Datuk Seri Saifuddin Nasution , Minister of MDTCA (left) and Leo Chow, Chief Executive Officer of Lazada Malaysia (right) at signing ceremony to seal the partnership between Lazada Malaysia and MDTCA to support the growth of local SMEs via eCommerce, at the Lazada WECOMMERCE 2019 Satellite Tradeshow.

“Warung” by Alicafé and Alitea Press Conference

In conjunction with the launch of the “WARUNG” Brand by Alicafé and Alitéa, Power Root Berhad recently invited members of the media to its press conference at Restoran Rebung Chef Ismail. Alicafé and Alitéa is Malaysia’s Number 1 Tongkat Ali & Ginseng beverage due to the addition of the aforementioned natural herbs in its signature “Tongkat Ali & Ginseng” series.   Launch of “Warung” Brand.  From left to right: 1) Fairuz Bin Misran 2) Yang Amat Dihormatio Tengku Dato’ Setia Putra Alhai 3) Alif Satar 4) Yang Berbahagia Dato’ Afifuddin Bin Abdul Kadir The Tongkat Ali and Ginseng Series (abbreviated as TAG) consists of the following coffee and tea variants: ●        Alicafé TAG - Original, Original 20g, Extra Rich, Caramel and White Coffee ●        Alitéa TAG – Tarik 30g and Tarik 20g In his welcome speech, Dato' Afifuddin bin Abdul Kadir , Co-Chairman of Power Root Berhad, expressed his delight that Alicafé TAG holds the mantle of the Number 1 Pre

Cadbury celebrates the flavours of Malaysia with limited-edition Cadbury Dairy Milk Durian

Cadbury, Malaysia’s favourite confectionery brand under snacking powerhouse Mondelēz International once again commemorated their celebration of Malaysian flavours with the launch of their second localised limited-edition flavour, Cadbury Dairy Milk Durian exclusively for the Malaysian market. In an effort to continue paying homage to the celebration of Malaysian culture, Cadbury once again collaborated with iconic Malaysian cartoonist, Datuk Lat, whose illustrations will be featured on the sleeves of selected Cadbury Dairy Milk products.   [L - R} Ivan Oh - Mondelez International Head of Category Planning and Activation, Vikram Karwal - Mondelez International Associate Director of Chocolates for South East Asia, Datuk Lat, Rahul Mathur - Mondelez Malaysia Category Manager of Chocolates The confectionary conglomerate continues to bring more delicious chocolates to the Malaysian consumers by introducing Cadbury Dairy Milk Durian which is synonymous with Malaysian culture. With

Kaspersky to open first Transparency Center in APAC

In line with its drive towards building trust in the cybersecurity industry, Kaspersky today announces the opening of its first Transparency Center in Asia Pacific, in partnership with CyberSecurity Malaysia – Malaysia’s national cybersecurity specialist agency. The company’s third code review facility will be located in Cyberjaya, alongside key cyber-related government agencies and companies in the country. Like its counterparts in Zurich and Madrid, the Transparency Center in Malaysia will serve as a trusted facility for the company’s partners and government stakeholders to come and check the source code of Kaspersky’s solutions. The new center will also function as a briefing center where guests will be able to learn more about Kaspersky’s engineering and data processing practices. Yeo Siang Tiong, General Manager for Southeast Asia at Kaspersky; Anton Shingarev, Vice President for Public Affairs at Kaspersky; Lieutenant Colonel Mustaffa Bin Ahmad (Retired), Senior Vice Pr