Southeast Asian eCommerce
giant, Lazada Malaysia and the Ministry of Domestic Trade and Consumer Affairs
(MDTCA) today announced a partnership that will see a rollout of new trade
activities and training programs, to support the growth and digital acceleration
of Malaysian SMEs in a further bid to thrust Malaysia to the forefront of the
digital economy.
The
collaboration, in support of the Government’s “Buy Malaysian” campaign, was
officiated by Y. B. Datuk Seri Saifuddin Nasution Ismail, Minister of MDTCA and
Leo Chow, Chief Executive Officer of Lazada Malaysia at the Lazada WECOMMERCE
Satellite Tradeshow, a lead-up event to Lazada’s upcoming WECOMMERCE 2019 sellers
summit.
YB Datuk Seri Saifuddin Nasution, Minister of MDTCA (left) and Leo Chow, Chief Executive Officer of Lazada Malaysia (right) at signing
ceremony to seal the partnership between Lazada Malaysia and MDTCA to support
the growth of local SMEs via eCommerce, at the Lazada WECOMMERCE 2019 Satellite
Tradeshow.
“I would like to express my deepest
appreciation to Lazada Malaysia for coming on board the Ministry’s ‘Buy
Malaysian’ campaign to support and uplift our local entrepreneurs. I believe
that by combining our strengths, we will be able to increase the adoption of eCommerce
amongst local SMEs and accelerate the growth of Malaysia’s Digital Economy,”
said Datuk Seri Saifuddin Nasution, Minister of MDTCA.
“We extremely
excited about this partnership, and joining hands with MDTCA to contribute to
the Government’s goal to double the rate of the e-Commerce growth to 20.8
percent by 2020[1]. We
believe that the way forward is to focus on the professional development and
business growth of our current and potential sellers, who are critical players
for the local eCommerce ecosystem boost, and sustainability for the future. Through
WECOMMERCE 2019, we aim to nurture digital entrepreneurship amongst Malaysian
SMEs by providing them with the right technology, tools and training to
accelerate the growth of their businesses,” said Leo Chow, Chief Executive
Officer of Lazada Malaysia.
As
part of this collaboration, Lazada Malaysia will work closely with the MDTCA to
implement a series of initiatives to promote and upskill local SMEs through
Lazada’s platform, such as:
1.
Identify and collaborate with the
Ministry to promote local sellers with homegrown brands on Lazada
2.
Design a “Buy Malaysian” branded frame
and encourage sellers with local products on Lazada to use them, so that local
products can be easily identified on the platform
3.
Feature the Ministry’s “Buy Malaysian”
campaign on Lazada’s various sales campaigns
4.
Organize competency training sessions
for local sellers to upskill them, share valuable insights and data and ensure
that they are well prepared for upcoming Lazada campaigns
5.
Onboard and promote local designers in
conjunction with KL Fashion Week to increase the exposure of local fashion
brands to Malaysians
6.
Carry out promotional activities on
Lazada’s platforms such as promotional posts, creative content and competitions
to generate awareness and promote the Ministry’s “Buy Malaysian” campaign
With a large number of Malaysian SMEs still
in the early stages of digital maturity[2],
the MDTCA and Lazada Malaysia remain steadfast in their shared mission to
empower sellers by upskilling them and providing them with the right tools and
training to optimize their businesses. The collaboration is also timely as
Lazada is running its “Kita MerdeKawan” Merdeka month campaign, which
highlights the best deals from Malaysian sellers from 7 August 2019 onwards,
culminating with a mega sale on 21 August 2019.
As part of efforts to build a strong digital
economy in Malaysia, the Lazada WECOMMERCE Satellite
Tradeshow provides an
avenue for Malaysian sellers to connect directly with global traders, to grow
their businesses through assortment and better value by eliminating
intermediary channels. The tradeshow also serves as a
business-matching platform for regional traders to network and connect with
local sellers, while providing a preview of the activities which will take
place during the main event in October.
Malaysia’s eCommerce space has grown
tremendously in recent years, and Lazada Malaysia has seen an impressive 45%
jump in local sellers in the last 12 months alone. With a high concentration of
sellers emerging from Selangor, Kuala Lumpur, Johor, Perak and Penang, the aim
is to provide greater training and support for sellers in other parts of the
country, including Kelantan, Terengganu, Sarawak and Sabah.
Lazada
WECOMMERCE 2019
Lazada
WECOMMERCE 2019 leadership summit is a follow-up to the Lazada e-Commerce
Seller Conference that was held in September 2018, where budding entrepreneurs
were taught how to upskill their e-commerce knowledge and grow on Lazada. The
event will take place at Malaysia International Trade and Exhibition Centre
(MITEC) on 8th October 2019 in Kuala Lumpur from 8 am to 6 pm.
This year’s
summit, themed “Reinventing e-Commerce Together”, aims to bring the right
partners and channels together. Local retail and e-commerce experts, as well as
Lazada partners across the region, will share best practices and engage in
business matching opportunities during the summit. More than 3,000 attendees
with over 100 Lazada partners and renowned industry expert speakers are expected
to join the event.
About Lazada Group
Founded in
2012, Lazada Group is the leading eCommerce platform in Southeast Asia. We are
accelerating progress in Indonesia, Malaysia, the Philippines, Singapore,
Thailand and Vietnam through commerce and technology. With the largest
logistics and payments networks in the region, Lazada is a part of our
consumers’ daily lives in the region and we aim to serve 300 million shoppers
by 2030. Since 2016, Lazada is the Southeast Asia flagship platform of the
Alibaba Group powered by its cutting-edge technology infrastructure.
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