Red Zoom Media

As the government encourages domestic tourism following the easing of travel restrictions, Desaru Coast Destination Resort (“Desaru Coast”), the nation’s largest integrated and curated destination has a simple yet meaningful message for all holidaymakers and domestic travellers – “Don’t Join The Crowd”.   The campaign promotes decoupling from densely populated areas and leverages on the destination’s wide-open spaces spanning across 3,900 acres along a 17-km unspoiled beachfront and curated activities that embrace the new norm for safety and peace of mind. “We highly applaud the government’s decision to ease travel restrictions and encourage tourism locally. The operating landscape for travel and hospitality has evolved with greater emphasis on health and safety precaution measures. This shared social responsibility is critical to resuscitate the domestic tourism industry while promoting safe travel behaviour and experience. In this regard, Desaru Coast prioritises the saf

Homegrown e-wallet Boost has been selected by the Government as an official e-wallet for the ePENJANA initiative, which will officially kick off on 31 July 2020 and will run until 30 September 2020. Qualified Malaysians can soon get their RM50 allocated for the programme transferred into their Boost e-wallets.   The RM50 e-PENJANA incentive is open to all Malaysians above 18 years of age with an annual income below RM100,000. It is part of the larger PENJANA National Economic Recovery Plan aimed at helping the local economy, and particularly smaller merchants, rebound and recover, as well as rebuild the lives of all Malaysians following the impact of the COVID-19 pandemic. Following the announcement by the Ministry of Finance, Mohd Khairil Abdullah, CEO of Boost said that the homegrown e-wallet is humbled to be chosen once more as one of the Government’s trusted digital payment platforms and is looking forward to playing a significant role in the effort to rebuild the c

No matter how far or near, we Malaysians will never forget our roots – be it in our culture, the language we speak or our undying love for food, particularly for the dish that is often thought of when one mentions Malaysia: Nasi Lemak. Just like how each and every ingredient is important on a plate of nasi lemak, the same goes for Malaysians who thrive better when each and every one comes together to celebrate harmony and unity. This is especially important for the year 2020: a year filled with unexpected twists but thanks to the unity and teamwork of all, we are progressively moving forward to a brand-new start. Sharing the same sentiment, the largest Halal homegrown fast-food chain, Marrybrown declares the First of August 2020 , Marrybrown Nasi Lemak Day – a day Marrybrown is proud to celebrate the nation’s goodness and awesomeness, Nasi Lemak, Hidangan Kebanggaan Kita ! To officially launch Marrybrown Nasi Lemak Day, we would like to invite all Malaysians includi

). The Penang State Tourism's efforts to spur its tourism industry continues in Kuala Lumpur, as it launches JOM! Experience Penang campaign at the Pullman Hotel, KL City Centre today. Penang State EXCO for Tourism, Arts, Culture and Heritage (PETACH) YB Yeoh Soon Hin, who also heads Penang State Tourism, presides over the launching ceremony together with Mr Ooi Chok Yan, CEO of Penang Global Tourism.   The JOM! Experience Penang campaign is focused on attracting domestic travellers to Penang with value-for-money promotions, namely Best Hotel Deals, Best Attraction Deals, Best Tour Packages and Thank You Frontliners, all of which are available on the campaign's website – penangtraveldeals.com . These promotions offer visitors different experiences and substantial savings on accommodations, attractions, and tours. Additionally, the campaign also honours essential workers in Malaysia working at the frontlines of the COVID-19 crisis with free passes and attractive dea

Homegrown e-wallet Boost and Sunshine Wholesale Mart Sdn Bhd (Sunshine), a local Penang supermarket and departmental store that has been around for over 50 years recently launched an innovative first-of-its-kind partnership in the e-wallet space – digitizing Sunshine’s current employee benefits system using e-wallet technology. The launch was attended by YAB Chow Kon Yeow, Chief Minister of Penang and YB Sim Tze Tzin, Member of Parliament for Bayan Baru.   Photo caption (L-R) 1. Yee Kam Ming, Director of Sunshine Wholesale Mart Sdn Bhd 2. Dato' Hwang Thean Long, Managing Director of Sunshine Wholesale Mart Sdn Bhd 3. YAB Chow Kon Yeow, Chief Minister of Penang 4. YB Sim Tze Tzin, Member of Parliament for Bayan Baru 5. Eric Chong, Director of Merchants of Boost 6. Cynthia Hwang, CEO of Sunshine Wholesale Mart Sdn Bhd This latest innovation stemmed from Sunshine’s desire to pivot towards digitising different aspects of their business to increase efficiency and re

KFC Zinger lovers will be pleased, pleased, and pleased as KFC Malaysia has officially expanded its Zinger range to include two new additions to this world-famous crispy and succulent chicken fillet burger. Joining the iconic Zinger Classic are the spanking new Zinger Spicy BBQ and Zinger Cheezy. That’s right! Here are three Zingers to indulge in whichever way you like. Uncompromising on quality and taste, the Zinger is 100% chicken meat hand-breaded with KFC’s signature Hot & Spicy herbs and spices; and fried to golden perfection. With a delicious balance of spiciness, sweetness, and smokiness, the Zinger Spicy BBQ brings an exciting kick to the Classic. It is scrumptiously topped with a tantalizing layer of KFC’s new Spicy BBQ Sauce, creamy mayonnaise, and fresh lettuce with a slice of cheese at the bottom, all stacked between a warm toasted sesame seed bun. The cheesier new Zinger counterpart – Zinger Cheezy – offers another delightful twist that is sure to please.

TikTok , the short-form video app with a mission to inspire creativity and bring joy, today launched new advertising solutions to empower small and mid-size businesses in Malaysia to tap into the power of TikTok For Business to grow their brand. The global availability of TikTok's self-serve advertising solutions gives marketers the tools to tap into the creativity of the TikTok community, reach new audiences and optimize their marketing campaigns with an easy-to-use platform. At a time when small businesses have been severely impacted around the world, TikTok is also introducing its Back-to-Business ad credit program, including $100 million in ad credits for small businesses worldwide to use on their journey to rebuilding. Today marks a significant milestone in the evolution of TikTok for Business with the introduction of self-serve tools designed to support advertisers at each step of the campaign creation process. TikTok, a platform that celebrates creativity and story