Red Zoom Media

  Despite a more subdued Chinese New Year ambience this year, the Curve is ringing in the Year of the Ox with a trip down memory lane, with its nostalgic Treasures of Yesteryears theme that was inspired by iconic scenes of 1960s Kuala Lumpur Chinatown. Commemorating this auspicious time of year, the Curve is recreating the festive ambiance of the 1960s era from January 9 to February 14, 2021. Visitors with essential shopping or F&B takeaway at the Curve can relive memories of yesteryears as they step through the intricate Chinese archway at the Centre Court. A feature point of the Centre Court’s Chinese New Year decor is the traditional lantern-lit bridge inspired by heritage lane "Kwai Chai Hong". Reminiscent of a time when people would flock to Chinatown to usher in the Lunar New Year, patrons can enjoy the nostalgia-themed experience, complete with artistic street murals, and cherry blossoms and bamboo plants completing the décor. Senior General Manager of the Cur

Into a new year, the Covid 19 pandemic continues to impact lives globally - from the way we connect, live, work to affecting health, careers and livelihoods. In recent media reports, economists warn that Malaysia’s unemployment rate may be much higher and aggravated by the pandemic, citing that statistically, Malaysia has a 5% unemployment rate, but economically, the country has a 30% unemployment rate (as our labour participation is below 70%). A study by market research agency YouGov polled 665 full-time workers revealed up to 92% of employed Malaysians are experiencing stress over losing their jobs. The survey indicated that 7 in 10 believe it will be hard to find another job in the face of unemployment. When asked about the possibility of losing their job tomorrow, 71% believe it will be “difficult” to find another one with a similar pay and attendant benefits, 40% think it will be “somewhat difficult”, and 31% think it will be “very difficult”. For businessmen and retail o

  Sunway Pyramid is charging into 2021 with a Happy ‘Niu’ Year celebration for this year’s Lunar New Year festivities. From 1 Jan to 28 Feb 2021, experience the arrival of blessings and good fortune with your loved ones with prosperous rewards to be redeemed. Shop for your Lunar New Year essentials in the mall from gifts to dining and fashion and make a wish at the Oxpicious Wishing Well to share a meaningful blessing with others. Delight in the cheer of the auspicious season as the mall will be decked in hues of bright gold and red, all in a safe space for you and the whole family. Sunway Pyramid General Manager, Jason Chin says, “We want to begin the year on a bold and positive note, and to encourage everyone to rise up stronger towards recovery after the year that has been. 2020 has indeed been a year of challenge and change, and we want to move forward and wish all Malaysians a most prosperous and blessed Chinese New Year this 2021. May we look ahead to a year of greater blessing

California Raisins rolled out its “Sweet Naturally”  campaign late last year with the aim of bringing people together for sweet and happy moments. As Malaysians need comfort and joy more than ever during these challenging times, the campaign did exactly that -   presenting an array of comfort dishes made with the sweet and nutritious California Raisins – bringing visual and gastronomical satisfaction to all. The natural sun-dried fruit is sweet naturally with no added sugar, offering natural sweetness to create an array of flavourful and healthy dishes including appetisers, sauces, soups, main dishes to desserts etc.  The raisin is packed with health attributes such as no fat, no cholesterol, low in sodium and is full of concentrated nutrients. California Raisins invited 11 key Malaysian lifestyle and food content creators to create their desired festive year-end recipes using the sweet tiny gems. The recipes were compiled into an album and posted on California Raisins ASEAN FB