Cadbury, Malaysia’s favourite confectionery
brand under snacking powerhouse Mondelēz International once again commemorated
their celebration of Malaysian flavours with the launch of their second
localised limited-edition flavour, Cadbury Dairy Milk Durian exclusively for the
Malaysian market. In an effort to continue paying homage to the celebration of
Malaysian culture, Cadbury once again collaborated with iconic Malaysian
cartoonist, Datuk Lat, whose illustrations will be featured on the sleeves of
selected Cadbury Dairy Milk products.
[L - R} Ivan Oh - Mondelez International Head of Category Planning and Activation, Vikram Karwal - Mondelez International Associate Director of Chocolates for South East Asia, Datuk Lat, Rahul Mathur - Mondelez Malaysia Category Manager of Chocolates
The confectionary conglomerate continues to
bring more delicious chocolates to the Malaysian consumers by introducing
Cadbury Dairy Milk Durian which is synonymous with Malaysian culture. With its
delicious blend of bold durian flavour and silky smooth milk chocolate,
Cadbury’s latest product invokes a nostalgic feeling of two flavours that
Malaysians have grown up with and come to love.
The experience of a trip to a Durian dusun or orchard is one that many
Malaysians have shared with their families and friends with the intention of
spending quality time with each other while savouring the exquisite taste of
the King of Fruits. In an effort to
replicate this experience, Cadbury organised a weekend-long event themed “Dusun In The City” in Sunway Pyramid
from 16-18 August that featured a familiar dusun-setting
and nostalgic childhood games such as spinning top, and Durian bowling - a
twist on the traditional boling kelapa
or coconut bowling - to allow Malaysians to reminisce and relive a truly
Malaysian experience.
Speaking at the launch of Cadbury Dairy Milk
Durian, Rahul Mathur, Category Manager,
Malaysia said, “Last year proved to be a great success for us when we
introduced our first localised flavour to show our appreciation and commemorate
our long-established presence here in Malaysia. This year, we wanted to create
a flavour that not only celebrated the flavours of Malaysia but one that also
truly resonated with the nation. The delicious taste of Cadbury Dairy Milk’s
iconic chocolate paired with the unique and robust taste of Durian are sure to
tantalise the taste buds of our Malaysian consumers who grew up appreciating
these flavours. We recognise the Malaysian pride when it comes to local
delicacies and aim to continue delighting our consumers with flavours that they
can be proud of.”
Together with the new limited-edition flavour,
Cadbury Dairy Milk’s iconic flavours will once again be wrapped in customised
sleeves that feature hand-drawn illustrations by Malaysian icon himself, Datuk
Lat. The illustrations spotlight Lat the Kampung Boy himself in three different
scenarios - a community working
harmoniously to build a bridge, a gathering to feast on durians and Lat and
Epit planting a durian tree together. The
drawings are centred around the Malaysian spirit of togetherness to help one
another in a dusun setting.
“I was excited to continue collaborating with
Cadbury for this campaign for the second year in a row. I was even more
thrilled when I discovered that they were launching a Durian flavour as it’s a
taste that I grew up loving as a Malaysian. This new flavour takes me back to
the days when I used to visit Durian orchards with my family and spend time
with them just savouring the delicious taste of the King of Fruits. My
illustrations have always aimed to display the Malaysian way of life and the
artworks I created for Cadbury do just that by epitomising the Malaysian values
of sharing and togetherness,” said Datuk
Lat.
The new Cadbury Dairy Milk Durian is now
available in major Hypermarkets and Supermarkets, nationwide with recommended
selling price of RM8.50 for 165g from now until 30 September 2019.
Limited-edition gift boxes featuring Datuk Lat’s illustrations are available
exclusively on Shopee for RM42.90.
For more information on Cadbury Dairy Milk’s
latest Durian flavour, check out the Facebook page at https://www.facebook.com/CadburyMalaysia
and Instagram page at https://www.instagram.com/cadbury_my/.
About Mondelēz Malaysia
Mondelēz International (Malaysia) is part of the Mondelēz International
group of companies which empowers people to snack right across 8 countries
within Southeast Asia. With three manufacturing plants in Shah Alam and Prai,
Mondelēz is leading the future of snacking through our iconic and well-loved
brands such as Oreo, belVita, Cadbury Dairy Milk, Tiger Biskuat, Jacob’s,
Chipsmore, Choclairs and Twisties. The guaranteed quality, safety and
taste of our wholesome snacks ensure that all our consumers will be able to
reach for the right snack, for the right moment, made the right way. Visit www.mondelezinternational.com
or follow the company on Twitter at www.twitter.com/MDLZ.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack
right in approximately 160 countries around the world. With 2017 net revenues
of approximately $26 billion, MDLZ is leading the future of snacking with
iconic global and local brands such as Oreo,
belVita and LU biscuits; Cadbury Dairy
Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a
proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones
Sustainability Index. Visit www.mondelezinternational.com
or follow the company on Twitter at www.twitter.com/MDLZ.
Comments
Post a Comment