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Effro (Malaysia) Sdn Bhd launches a new Events Hiring Technology platform, for the Malaysian events industry.


EFFRO, a trusted B2B Events Hiring Technology Platform, founded in Singapore since 2014 and officially launched in 2017, is now officially launched in Malaysia. The launch was graced by celebrities such as Adeline Tsen, Winnie K, Lavin Seow, Rashid Salleh, Ayu Damit, Nita Hamzah, Alif Kadem, Reyhana Yusuf, Winnie K, Raj Aria, Iman Corinne Adrianne and Joanne Kwan.

Effro is a reliable and user-friendly platform that brings Events Organisers and Events Service providers such as venues, vendors, events talents and influencers in one online events marketplace. 

Mr. Adam Tan, founder of Effro, is an events veteran with more than 10 years in the industry. Having seen both sides as both an Events Organiser and an Events service provider, he was motivated to iron out the common issues in the industry.  "We realised that the most important factor in organising events is time.  A lot of effort is spent by Event organisers on sourcing for the right hires for the events, administrative issues and payment procedures in the limited time that they have in organising an event. We wanted to reduce the time taken for these efforts considerably and to provide accountability for all parties concerned.”

Regional Expansion

Effro, currently has 1200 talents and 300 clients on its Singapore platform. It enjoyed a sales revenue of SGD500k in 2018 and is on track for 1 million in 2019. In its mission to move the events industry forward, it recently launched its platform in Thailand on 1 August 2019. The launch event was covered widely in Thailand’s local media.  Malaysia is its second stop in its expansion in the region. Efforts are underway for their expansion to Indonesia and Hong Kong by end of the year. There is an MOU signed with Usediscover, a Malaysian founded App, based in Indonesia. This provides the Events Service Providers, on the Effro Malaysia platform, with the opportunity to easily quote for events projects in Indonesia.

“For Usediscover, it has always been about hosting quality events with the right people and resources. Effro’s value proposition is perfect for Usediscover to expand its network in the huge Indonesian market. We are proud to partner Effro who is creating a regional network to introduce the right resources for every quality event”, Mr Chong Yew Yang, CEO, Usediscover.

Effro will be looking to expand into the rest of South-East Asia in the coming year. 

Effro in Malaysia 
Malaysia, with its strategic location in South East Asia, plays an integral factor in Effro’s expansion in the region. It will be the events hub, where Events service providers in Malaysia would enjoy regional recognition, especially in Singapore and Indonesia.

“Our team is excited to have Effro grow their platform in Malaysia due to their influence and clout in the Singapore, Malaysia, Thailand and soon to be Indonesia market . We can tap on them to introduce artistes, DJs and Key Opinon Leaders to new markets safely, knowing that it ensures the trustworthiness and security of the clients whom we accept jobs from”,
Mr Terry Wong, Founder, The Wave Entertainment Sdn Bhd.

Effro has been working closely with its partners in Malaysia. It signed an MOU with Johore E-commerce Association (JeCA) in June 2019 to support Southern University as their partner for the new generation of influencers.

“We see Effro as more than just a business partner, but a social partner whose unique e-commerce strategy is well planned and able to grow the pool of online media personalities that we are working with SouthernSPACE to develop. It is the tool of the digital savvy generation to self-manage, grow their business and find their identity”, Mr Ho Kok Yee, President, JeCA (Johore E-Commerce Association).

A win-win experience for all

Effro aims for an events space where both events organisers and service providers are winners and nobody is shortchanged or left behind. With its Win Back Time, Win More Fame and Win That Deal launch campaign, it shows users how Effro is able to help all users be more productive and efficient with its Effortless Events Hiring Platform. 


To find out more about Effro, proceed to its launch page at https://pages.effro.com/win/ or its local site at www.effro.com.my.


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