In recent times, there has been a growing demand from consumers for brands to develop customised solutions for different hair types in order to attain beautifully nourished hair. Noticing this climate in the beauty industry, Dove as one of the world's leading personal care brands, has stepped up to launch its first advanced solutions customised range of hair conditioners featuring three new conditioners that cater to different hair types with unique levels of damage. [L-R] Chloe Meng (Dove Senior Brand Manager), Natalie Goh (Hair Care Marketing Manager), John Goh (Dove R&D Deploy Manager Home & Personal Care) The 1 Advanced Minute range consists of the Dove 1 Minute Foam Conditioner, Dove 1 Minute Milk Gel Conditioner, and Dove 1 Minute Serum Conditioner. Based on a research done by Edelman Berland, most women want to feel empowered to wear their hair any way they want and 4 out of 5 women say their hair is part of their identity. However, about 90% of hair car