In a shared demonstration of corporate social responsibility, Nestlé Koko Krunch and MYDIN collaborated to host a meaningful community event at MYDIN USJ. The highlight was a coloring contest for children from Rumah Amal Cahaya Tengku Ampuan Rahimah, bringing to life the "Kita Bawa Sarapan yang Bermakna" campaign.
The program underscores Nestlé Koko Krunch's holistic approach to child development, which combines nourishment with enriching experiences. In a significant gesture of support, the brand donated RM10,000 to aid the home's daily operations.
Mr. Philip Joe, Business Executive Officer of Nestlé CPW Malaysia & Singapore, stated, “We are grateful for the opportunity to reach out and bring comfort to the community. This partnership with MYDIN is a testament to our commitment to creating shared value.”
Nestlé Koko Krunch and MYDIN spread smiles as they welcomed the children of RACTAR to a day of fun and meaningful moments under Nestlé Koko Krunch's “Kita Bawa Sarapan yang Bermakna” campaign.
Datuk Wira Ameer Ali, Managing Director of MYDIN, added, “As a Malaysian retailer, we are proud to support efforts that unite families and make a tangible difference through thoughtful collaboration.”
The event expanded to include public participation with engagement zones and activities, all tied to the broader Koko Kraf Club campaign that promotes arts and crafts among Malaysian youth.
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