GMG, one
of the Middle East's leading family-owned conglomerates that entered the
Southeast Asia market at the end of 2020, is excited to announce the grand
opening of Sun & Sand Sports (SSS)
in Malaysia, solidifying its foothold in Southeast Asia. The highly anticipated
grand launch, aptly themed ‘SSS Active
Arcade’, took place at Centre Court,
Mid Valley Megamall, and provided an extraordinary experience to fitness
enthusiasts and lifestyle seekers alike.
With the
opening of its stores in Mid Valley
Megamall, Pavilion Bukit Jalil, and the soon-to-be-opened outlet at TRX,
this strategic expansion marks a significant leap towards its vision of
establishing 11 stores across Southeast Asia, including Malaysia, within the
next 36 months.
SSS stores will introduce Malaysians to a world of fitness and
lifestyle products, featuring over 21 global brands across various sports and
intensity levels. This launch stands as a testament to SSS’s commitment to
inspiring Malaysians to redefine their approach to performance and well-being
while infusing an element of fun into the world of sports. The store is
designed with experiential zones and educational spaces, creating an immersive
retail experience for the local community.
At the grand launch, Jaclyn Tan Shu Ping, Vice President of Marketing & Brand for GMG Asia, expressed “We are thrilled to bring Sun & Sand Sports to Malaysia, enriching the nation’s sporting landscape. As SSS ventures into Malaysia, marking a significant milestone in its international expansion, the brand is set to redefine the sporting landscape in the region. Our entry into the Malaysian market is driven by a commitment to impart not just products but experiences that resonate with the ethos of a sporting community. At GMG, we believe in enhancing active lifestyles and are proud to share our unique concept that combines cutting-edge technology with exciting in-person touchpoints.”
Since its inception in 1979 in Dubai, UAE, SSS has been at the
forefront of promoting an energetic and vibrant lifestyle, becoming synonymous
with a commitment to sports excellence. With a robust portfolio encompassing
the world's most renowned sports and lifestyle brands, SSS has evolved into a
sporting haven, particularly for its dedicated Middle Eastern clientele.
SSS, with a vision firmly rooted in the profound connection between
sports and joy, has become a beacon for enthusiasts seeking more than just
sporting goods. Affirming that sports transcend mere activities, the brand goes
beyond the conventional, inviting Malaysians to redefine their sport with joy,
fun, and unique expression that sports bring to life. With its debut to
Malaysian shores, the brand celebrates the spirit of sports, empowering
individuals to reshape their athletic narrative uniquely - with a clear call to ‘redefine your sport with SSS’.
Everyone’s A Winner with SSS
SSS
stormed Malaysian shores in style last November, offering consumers the chance
to win up to RM50 in vouchers with
Opening Weekend Specials for each store. Be sure to catch the brand’s next stop
– the opening of SSS TRX, for your chance to snap up these vouchers!
The brand
also unveiled “SSS Active Arcade” online, a vibrant microsite that introduced
Sarah, Sam, and Siti – Characters that embody different aspects of the modern
Malaysian fitness enthusiast. The site featured interactive minigames, an
arcade style leaderboard and sure-win vouchers for everybody, as well as
special prizes for the top three of each game.
SSS Grand Launch Brings Active
Arcade to Life
In
celebration of its Grand Launch, SSS brings Active Arcade to life, transforming
Centre Court Mid Valley Megamall into a vibrant hub of gamified fitness
activities offering a generous total prize pool of RM50,000, as well as exclusive merch, from 4th to 7th January 2024. The store also invites shoppers to immerse
themselves in experiential zones, including custom-designed locker displays and
a public Sports Poll.
The
weeklong celebration of all things fitness welcomes Malaysians of all ages to
elevate their sporting experience with a variety of exhilarating challenges,
including those which mirror the minigames on the brand's microsite.
Simply
collect an SSS Active Arcade Game Card and take your pick from challenges such
as 'Find Your Balance,' 'Laundro Ball,'
'It's Leg Day,' 'Bike Rush,' and 'Hoops
for Days'. Each completed challenge earns you one stamp. You need only
collect 3 stamps to claim exciting rewards!
The SSS
stores in Malaysia will provide access to quality sporting and lifestyle goods
from renowned brands including Nike, Adidas, New Balance, Puma, ASICS, Under
Armour and more. Beyond mere sportswear, visitors will discover a treasure
trove of athletic equipment catering to the diverse needs of all Malaysians,
from seasoned athletes to those just starting out on their fitness journey.
SSS Strikes a Harmonious Chord as the Official Sports
Partner for The Music Run
In an
exciting development, SSS proudly announces its role as the Official Sports Partner for the highly
anticipated The Music Run. This
strategic collaboration is aligned in a shared vision to inspire the younger
generation to embrace an active and vibrant lifestyle. This partnership
seamlessly blends the realms of sports and music, challenging conventional
notions and opening new avenues for individuals to engage in physical
activities.
By integrating
the rhythmic beats of music with the exhilaration of sports, SSS aims to
redefine the boundaries of wellness, encouraging a dynamic and enjoyable
approach to staying fit. The collaboration with The Music Run reflects SSS's commitment to innovative initiatives
that transcend traditional norms, promoting a holistic perspective on health
and well-being. Together, the brands are looking forward to fostering a
community that embraces both the rhythm of music and the joy of sports, making
fitness an accessible and enjoyable experience for all.
As the SSS brand continues to make waves in the Southeast Asian
market, the recent store openings exemplify the brand's commitment to providing
more than just a retail experience but a celebration of sports and active living.
List of Sun & Sand Sports (SSS) stores in Malaysia:
-
Mid Valley Megamall, Kuala
Lumpur
-
Pavilion Bukit Jalil, Kuala
Lumpur
-
The Exchange TRX, Kuala Lumpur (opening soon)
About GMG:
GMG is a global well-being company retailing, distributing, and
manufacturing a portfolio of leading international and home-grown brands across
sport, everyday goods, health and beauty, properties, and logistics sectors.
Its vision is to inspire people to win in ways that make the world better.
GMG's investments span across five key verticals: GMG Sports, GMG Everyday
Goods, GMG Health and Beauty, GMG Properties, and GMG Logistics.
In 2020, GMG acquired Royal Sporting House, a leading multi-brand
sports retailer in Singapore and Malaysia, extending its reach into key Asian
markets with a potential customer base of up to 700 million people. In 2022,
GMG further expanded its Asia footprint with the acquisition of Nike-only
stores from SUTL Corporation.
Under the ownership and management of the Baker family, GMG has
become a leading global company affiliated with the world’s most successful and
respected brands in the well-being sector. Working across the Middle East,
North Africa, and Asia, it has introduced more than 120 brands into its
markets, including international brands such as Nike, Converse, and Timberland.
Please visit our website and social media channels for our latest
updates:
https://www.instagram.com/gmgvoice/
https://www.facebook.com/GMGVoice/
https://www.linkedin.com/company/10077935/
About Sun & Sand
Sports:
Sun &
Sand Sports was established in 1979 and was the first business set up as part
of the GMG. The group encompasses more than 90 diverse sports brands as well as
50 major global brands. There are currently over 120 stores across six markets
in the Middle East including the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and
Oman.
Comments
Post a Comment