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Discover Everyday Wellbeing with Lipton’s New Range of Wellness Teas

Lipton is helping make wellness more accessible for busy Malaysians with the launch of its new #GoodnessMadeDelicious range. The new range, made with carefully selected herbs helps make well-being a part of Malaysians' everyday routine – in just 2-3 minutes of brew time.

Lipton’s wellness range was crafted for those moments in life when Malaysian consumers need a little bit of self-care, especially amidst the year end period when everything gets busy and fast paced. Available in three variants, consumers can now enjoy the benefit of Lipton’s delicious wellness range which has zero calories per cup while supplementing to their varied balanced lifestyle. The new wellness range are:

●     GET FIT: Be Fit & Stay Active with new Lipton Get Fit - It contains Green Tea and other key ingredients to help hydrate the body, promote alertness & fuel your body with energy. The perfect companion for an active lifestyle.

●     AFTER MEAL: Sip, Soothe & Settle with new Lipton After Meal - It contains warming ingredients like ginger that is traditionally used to aid in digestion & soothe your tummy. Added bonus is that it contains peppermint and fennel for a fresher breath after meals!

●     SWEET NIGHTS: Get Ready for Bedtime with new Lipton Sweet Nights - The robust combination of lavender and chamomile is perfect after a long day to unwind and calm the mind.

 “The tea market has evolved dramatically in the past few years in line with our fast-paced lifestyles. Today consumers not only look at quality or benefit, but also need it to be delicious. The taste helps to keep them consistent in their wellness journey, which has driven the demand for green and functional teas,” said Reena Chong, General Manager of ekaterra Southeast Asia

 She added, “We're delighted to launch our new Lipton wellness range for fellow Malaysians- whatever your health and wellness needs are, we now have a product to help make wellbeing a part of your everyday routine. From GET FIT to SWEET NIGHTS, each variant has three key ingredients designed to benefit and supplement your everyday life. Not only are they delicious, but a daily cup or two can help complement a varied and balanced diet – anytime and anywhere.”

(L-R) Karl Pereira, Marketing Lead of ekaterra Southeast Asia, Thomas Teo, Australasia Chief Financial Officer of ekaterra & Satoshi Miura, Australasia Supply Chain lead of ekaterra.

Lipton’s #GoodnessMadeDelicious wellness teas can be found in all AEON supermarkets, as well as online on Shopee supermarket and Lazada Grocery starting today. In conjunction with the launch, Lipton has organised a roadshow at the concourse area of Sunway Pyramid until the 27th November offering consumers the opportunity to be amongst the first to try the new range while engaging in activities and the chance to take home exclusive Lipton’s #GoodnessMadeDelicious merchandise.

For more information on the new Lipton wellness range and the consumer event, do follow Lipton’s official social media on Facebook and Instagram.

 

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About Lipton

Sir Thomas Lipton founded Lipton in 1871 to deliver the best quality tea for the ultimate experience. Lipton Yellow Label pioneered this dream with the finest international blends from Ceylon and Kenya giving Lipton tea its signature aroma and taste. Since then, Lipton has delivered great innovations bringing vitality and natural goodness into people’s lives.

Lipton, renowned as the World’s NO.1 Tea Brand continues to push the boundaries and thus begins embarking on a journey to give tea an exciting twist to brighten every occasion with a cup of refreshingly delicious Lipton Tea!

 

About ekaterra

ekaterra is the biggest tea business globally, with products sold in more than 100 countries. With a vision to grow a world of well-being in the tea category, ekaterra owns a portfolio of more than 30 world-class purpose-driven brands, including Lipton, PG Tips, TAZO, Brooke Bond and B-Corp certified Pukka and T2. With 11 production sites on four continents and tea estates in three countries, we are continually working to make our supply chain more sustainable. This starts with helping to improve the lives of the people who pick our tea leaves and how we blend and package our products, through to reducing the environmental impact tea production has on the planet.

 

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