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KK SUPER MART & Korea GS25 Group In collaboration to open 500 New Lifestyle Convenience Store in Malaysia within 5 years

KK SUPER MART, a household name that is well-known for its 24 hours convenience stores in Malaysia has partnered with GS25, to enter the Malaysian market in earnest.

Datuk Seri Dr KK Chai and Mr. Jae-hyung Jung entered the Memorandum of Understanding

KK SUPER MART and GS25 believe that once the collaboration is successful implemented, it will be another historical collaboration for both parties as GS25 has 16,000 stores in Korea and KK Super Mart has 610 stores in Malaysia. KK Super Mart and GS25 will combine both strengths in customer data analysis through their purchasing behaviour. With the current technology, KK Super Mart and GS25 are able to provide the best services according to customers habits and requirements. 

KK SUPER MART and GS25 (operated by GS Retail), signed a memorandum of understanding (MOU) for the opening and operation of GS25 in Malaysia on 9th of July,2022 in the presence of the top management from both companies in Malaysia.

Datuk Seri Dr KK Chai highlighted that with the experiences of KK Super Mart and GS25 in convenience stores and supermarkets, both parties will be entering an extremely “strong and solid collaboration” and it will be a very attractive and novel lifestyle convenience store concept.

Datuk Seri Dr KK Chai mentioned that Korea has a total population of 53 million and there is a total of 52,000 convenience stores combining various brands in Korea （serve about 1000 persons per shop）. Meanwhile, Malaysia has a population of 33 million and there are less than 5000 convenience stores (serve about 6600 persons per shop). It has a very huge growth opportunity in the convenience stores industry.

Datuk Seri Dr KK Chai added that we are impressed with the chain store franchise operation model of GS Retail. With the relevant model, we believe that it will help young generation to start their own business and their career path under the guidance of KK SUPER MART. KK SUPER MART takes the initiatives to cultivate and develop more outstanding retail entrepreneurs for Malaysia.

He pointed out that Malaysia has entered the post epidemic era, but the economy and employment are still under pressure. If we can create an entrepreneurial platform for enthusiastic and passionate young people to give full play to their strengths, it will provide a strong driving force for the country in the future.

The two companies decided to make active efforts to open the first GS25 store in Malaysia within next year and the 500th store within five years. The partnership type is a master franchise system in which GS Retail receives royalty. 

Last week, a visiting group led by Executive Vice President Jeong Jae-hyeong, Head of GS Retail’s convenience store business, visited KK Super Mart and reached the Memorandum of Agreement with KK Super Mart. He found that KK SUPER MART experienced in convenience store business with high future growth potential in Malaysia based on its years of distribution, operating and understanding of Malaysia market with its know-how. 

Jeong Jae-hyeong said “In addition to the strategy of focusing on local differentiated product strategies, GS25 also setup a plan to spread the operating technology of Fresh Food, a differentiated product based on thorough customer analysis in Korea to Malaysia”.

From left to right : Yap Kit Fong (CFO), Joanne Yau (Special Officer), Steven Lee (Senior Manager), Tee Kok Hiem (Group GM), Datuk Seri Dr KK Chai (Founder & Executive Chairman),  Jae-hyung Jung (Representative of Convenient Store Division & Senior Vice President), Myung-jong Kim (Head of Supporting Department of Convenient Store Division - Vice President), Heekyung Jeong (Leader of Overseas Business Team), Park Sung-Hun

Jeong Jae-hyeong also mentioned that they plan to not only introduce specialized products that only GS25 possesses, such as Simply Cook and Cookat to Malaysian customers, but also develop and provide service platforms that are successful in Korea, such as Our Neighbourhood Delivery and Half-price Courier, tailored to local needs.

 “This signing ceremony is a splendid achievement for GS25 to enter the global market as a Korean convenience store brand” said Jeong Jae-hyung, Executive Vice President of GS Retail’s Convenience Store Business Unit. We plan to do our best to become a GS25 recognized by the world by accelerating our advancement further.

About KK SUPER MART

KK SUPER MART is a home-grown convenience chain-store since year 2001. Its current newly opening has reached 610 outlets and still continue to grow throughout Malaysia. This has met the company’s mission of being convenient to its current and future customers. No matter where the customers are, there is at least one KK SUPER MART outlet around the corner waiting to serve 7 days a week, 24 hours a day. KK SUPER MART outlets constantly look forward to provide up to the trend of 9,000 SKUs in an outlet. Doing this can provide the customers more varieties while shopping in KK SUPER MART outlets. Most importantly, KK SUPER MART will study and compares the prices offering with other retail companies making sure pricing in KK SUPER MART outlets are as fair pricing as possible because the target customers are middle to lower income groups. On top of that, KK SUPER MART also extended its business venture in Nepal and India which has a total of 19 outlets.

Within the KK Group of Companies all retail outlets offering a various of e-payment services; a leisure café outlets serving brewed coffee and pastries with healthy concept; a premier beauty salon and a resort with back to nature green relaxing concept. By serving the various line of services, KK Group of Companies wish to fulfill more public daily necessity needs and provide more high quality lifestyle.






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