QSR Trading Sdn Bhd (QSRT), the marketing and trading arm of QSR Brands of which are the driving force behind KFC and Pizza Hut Malaysia have recently launched their latest dried stick noodles, a convenient and utterly delicious option for all noodle lovers.
ARONA, the air-dried stick noodles are made from high grade imported wheat and 100% natural & vegetarian ingredients - with a soft, springy and chewy texture similar to the quality of a Japanese Ramen, these noodles are easy to prepare and perfectly complement to a variety of cooking styles – from stir fried conditions to a vast array of savoury soups.
The ARONA stick noodles offer ease and convenience to all noodle lovers, as it is quick and simple for anyone to prepare their favourite noodle dish with it. Those with a busy lifestyle will certainly enjoy its short 4-5 mins cooking time. With a shelf life of 18 months, the noodles can be stocked up and enjoyed anytime at your convenience. “We here at QSRT understand that with the ongoing pandemic, our customers always endeavour to cook and eat more healthier in times like these. We hope the ARONA noodles is perfect for hassle free meals and gives a healthier alternative to cook at home with ease,” said Chan Chong Thye, General Manager, QSR Trading Sdn Bhd.
“The ARONA noodles are of quality, made from high grade, imported wheat with only natural ingredients, using the latest technology and equipment to ensure 100% safe and customer satisfaction,” Mr. Chan added.
It is also fast and easy to prepare the noodles - first, boil the noodles in boiling water for about 4- 5 minutes, then rinse in cold water. The noodles are versatile and can be prepared in many ways, like soup, gravy or stir-fried dish according to your taste and preferences. The noodles are also perfect for healthier options, such as a noodle salad, as the ARONA noodles have a subtle and delicious taste that can be enhanced with any vegetables and herbs of your choice.
ARONA noodles are available in 3 different flavours - Original, Oat, and Pumpkin. The retail selling price is RM3.80 per packet, and the size of each pack is 250g. ARONA noodles are now available online on the Shopee and Lazada platforms and participating major Hypermarkets, Supermarkets and Mini Market. For more information, please visit QSRT’s website at www.qsrtrading.com.my.
About QSR Trading Sdn Bhd (QSR Trading):
QSR Trading Sdn Bhd is the marketing and distribution arm of QSR Brands (M) Holdings Bhd, the driving force behind KFC, Pizza Hut restaurants in Malaysia. It markets and distributes the company’s frozen chicken-based products under the “AYAMAS” brand as well as a range of in-house brands namely the Golden Nuggets, Breaded Chicken Drummets, Crispy Fried Chicken, Chicken Meatballs, QuikBurger and Premium Chicken Frankfurters. It has also expanded its offerings beyond chicken-based products such as LIFE, AYAMAS KITCHEN, FATBOI, AMY and BAKERS’ STREET. In addition, the company is involved in the marketing and distribution of third party brands such as KEWPIE, DIVELLA and LACTIMA in the domestic market. QSRT has won numerous awards and certifications, such as the QUDAL (QUality MeDAL) awards, in recognition of AYAMAS as the Best Brand in the category of top quality Frankfurters for 2016/2017 and Best Buy Award 2017/2018 for its frozen food. The company also received The Asia Pacific International Entrepreneur Excellence Award in the category of Excellence Brand, Excellence Product, Excellence Leadership and Excellence Service Quality. QSRT is looking forward to strengthen its market presence regionally through the expansion of the export market while leveraging on the introduction of new products in ready-to-eat and shelf stable categories. It also prides itself on delivering quality products and exceptional service, and is dedicated to maintaining and enhancing the calibre of all its brands.
About QSR Brands (M) Holdings Bhd (QSR Brands):
A franchisee of over 850 KFC restaurants in Malaysia, Singapore, Brunei, and Cambodia, QSR is also the operator of Pizza Hut in Malaysia and Singapore, with more than 480 restaurants and delivery concepts in Malaysia and Singapore. In addition to its restaurant operations, it is extensively involved in breeder and contract broiler farming, hatchery, poultry production, and processing as well as a host of ancillary businesses including baking, commissary, and sauce production. This makes QSR the first and only fully integrated food operator in Malaysia. QSR Brands and its subsidiaries guarantee full halal compliance to customers in all of the Group’s markets. Every aspect of the food manufacturing process follows strict controls and accepts only certificates recognised by the Department of Islamic Development Malaysia (JAKIM) and strictly adheres to MS1500:2009.
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