Skip to main content

Ben Amir Appointed as The Face of PUMA's Affordable Lifestyle Collection, available Exclusively in Al-Ikhsan

PUMA Malaysia has announced local TV personality Ben Amir as the face of its latest brand partnership with Al-Ikhsan Sports. PUMA Malaysia, AL-Ikhsan Sports and Ben Amir jointly made the announcement yesterday at a press conference where a MOU signing also took place.

Left to right, CEO of AL-Ikhsan Sports, Vach Pillutla, Ben Amir and Steven Tan, Country Manager of Puma Malaysia.

Through the collaboration the brands aim to feature more of PUMA’s affordable lifestyle collection exclusively across all AL-Ikhsan Sports outlets nationwide. The first collection features Ben Amir in an exclusive collection of outfits centred around the theme of ’Fresh Looks Everyday’.

 “Selecting Ben Amir as the face of our collaboration with Al-Ikhsan Sports was a natural decision as he is very much in touch with the fashion and fitness-based values of our brand that aims to make style, comfort and sports accessible to a wider audience,” said Steven Tan, Country Manager of PUMA Malaysia.

Ben Amir has been hot on the heels thanks to back-to-back success in the entertainment industry, having recently won the prestigious 33rd Anugerah Bintang Popular Berita Harian and going on to establish his presence as the country’s ‘Most Popular TV Actor’ in 2020, while proving his affinity for fashion by being nominated for a “Stylo Sangat” award.

When asked about the partnership, the Sang Pewaris actor said, “when it comes to fashion, I constantly try to keep up with trends and looks I find interesting. Aside from being a fitness enthusiast, I would also like to extend my passion for sports and fashion to my fans.”

“I have always been a great fan of PUMA’s legacy and influence in the global sports and fashion industries, I am honoured to be collaborating two brands that are constantly looking to inspire the youths through sports and fashion,” added Ben. 

CEO of AL-Ikhsan Sports, Vach Pillutla said, “We are excited to welcome Ben Amir onboard for our exclusive partnership with PUMA especially because we share Ben’s passion in making sports more accessible. Being the no.1 sports retailer in Malaysia, we are committed to helping Malaysians stay fit and active by making sports goods and lifestyle apparels more affordable and accessible for the consumers.”

PUMA’s collaboration with Al-Ikhsan will feature a wide array of affordable and stylish products that will range between RM39 up to RM299. If you’re a fan of PUMA, Ben Amir or both, lookout for this exciting campaign at Al-Ikhsan Sports stores and al-ikhsan.com.

PUMA 

PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs more than 16,000 people worldwide, and is headquartered in Herzogenaurach/Germany. www.about.puma.com 

Comments

Post a Comment

Popular posts from this blog

Touch ‘n Go Group Empowers Children with Learning Disabilities Through Volunteer Efforts

  In a heartwarming initiative and recognising the importance of community involvement, Touch ‘n Go Group has taken the lead in rallying volunteers to make a positive impact on the lives of children with learning disabilities by assisting in the regular hippotherapy and hydrotherapy sessions organised by IDEAS Autism Centre for their members. With the mission to create a more inclusive and supportive environment for these children, these volunteers have become champions of change through their compassionate efforts. Besides fostering an atmosphere of trust, empathy, and love, they also forged meaningful connections with the children by helping them mount and dismount horses during their regular hippotherapy sessions and supporting or simply providing companionship throughout their hydrotherapy sessions in the swimming pool.   The IDEAS Autism Center serves as a haven for children with various learning disabilities, providing them with specialized education, therapies, a...
Post a Comment
Read more

Malaysia Heavy Construction Equipment Owners’ Association (MHCEOA): New Tax Policy must have a transition mechanism.

  Leong Foo Yew, President of the Malaysia Heavy Construction Equipment Owners Association (MHCEOA), has called on the government to provide reasonable buffer periods and support measures for small and medium enterprises (SMEs) during the implementation of the e-invoice system and the Sales and Service Tax (SST). This appeal aims to alleviate the dual operational pressures faced by businesses and prevent inflationary effects in the construction sector from being passed on to consumers. The MHCEOA recently held a luncheon to celebrate its 33rd anniversary, during which the 16th term (2025–2028) council members were sworn in. In his speech, Leong highlighted that the industry is currently grappling with administrative and financial challenges due to the simultaneous rollout of e-invoicing and SST. He noted that these additional compliance burdens come at a time when SMEs are already struggling with rising labor costs, wage pressures, and regulatory expenses—pushing many into even...
Post a Comment
Read more

Hock Kee Marks a New Chapter with Its 10th Outlet in Bukit Bintang City Centre

Hock Kee Group is delighted to announce the opening of its 10th outlet in Bukit Bintang City Centre (BBCC), a vibrant urban destination in the heart of Kuala Lumpur. Known for its unique blend of modernity and culture, BBCC offers the perfect setting for Hock Kee to continue sharing the authentic Malaysian flavours. This milestone is particularly meaningful as it marks Hock Kee’s third collaboration with EcoWorld, following the recent opening of its 9th outlet at Eco Botanic, Johor and 8th outlet at Sanctuary Mall, Klang. To show our appreciation, Hock Kee is pleased to offer a 8% discount on the total bill for EcoWorld staff. We are deeply grateful to EcoWorld for their continued support and partnership, as we work together to bring joy to the EcoWorld communities and the public in these dynamic regions. We are honored to have Dato' Chang Khim Wah, Executive Director, President & Chief Executive Officer of EcoWorld Malaysia, join us as the ribbon-cutting guest to celebrate thi...
Post a Comment
Read more