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Mi 11 arrives in Malaysia with studio-grade camera features and pro performance

●      Available in Malaysia for RM 2,799 (8GB + 128GB) and RM 2,999 (8GB + 256GB)

●      Xiaomi also announced three new ecosystem products – Mi Vacuum Cleaner G10, Mi Ionic Hair Dryer H300, and Mi 360º Home Security Camera 2K

Global technology leader Xiaomi today announced the release of Mi 11 in Malaysia during a local online livestream earlier today. The latest flagship in its popular Mi smartphone lineup is truly a premium device, debuting with some groundbreaking improvements over its predecessor, including a Qualcomm® Snapdragon™ 888 chipset, 108MP triple rear camera, cinematic audio, and 50W wireless charging. From March 13, Mi 11 will be available for purchase at an amazing price of RM 2,999 for the 8GB + 256GB variant. At the same time, Xiaomi launched the following ecosystem products in Malaysia: Mi Vacuum Cleaner G10, Mi Ionic Hair Dryer H300, and Mi 360º Home Security Camera 2K. 

“The Mi 11 is our interpretation of a perfect premium flagship smartphone. It continues the Mi series legacy of packing revolutionary features in a device with exceptional design and quality. We are excited that Mi 11 has set an important milestone for mobile photography and videography, to bring users a true ‘Movie Magic’ experience. The Mi 11 is definitely one of the key highlight releases within Xiaomi’s product universe this year, and we continue to challenge ourselves to deliver even more innovative products in the near future,” says Mr. K. M. Leong, Regional Head of Southeast Asia, Xiaomi.

Unleash your creative potential with a 108MP triple camera and a slew of advanced AI movie modes.

With remarkable new features for photography and videography, Mi 11 boasts the world’s highest resolution 108MP wide-angle camera sensor for its primary shooter, a 13MP ultra-wide angle camera and 5MP telemacro. On the front, a 20MP punch-hole front camera minimizes bezels on the homescreen while still ensuring users look their best when snapping a selfie or video chatting with friends. Mi 11 also comes with improved night mode capabilities and offers photo night mode on three of its cameras: primary, ultra-wide, and front. Mi 11’s cutting-edge video night mode technology completely redefines industry standards with its RAW-level noise reduction for brighter night shooting.

Mi 11 features six one-click AI cinema features that make artsy shooting a breeze, from Parallel World to Freeze Frame Video and the Magic Zoom mode for real film buffs. On top of that, Mi 11 now offers studio-level shooting control with its HDR10+ recording and new Pro Time-lapse mode, capable of adjusting shutter speed, ISO, aperture and EV to handle even the most challenging lighting situations. Studio-level control also extends to editing with advanced AI features, including AI Erase 2.0 which allows users to remove unwanted objects or lines from images with one simple click. All these awesome camera capabilities are made possible by the Triple ISP (Image Signal Processor) technology of the Qualcomm® Snapdragon™ 888.

See and hear every detail with striking 120Hz 6.81’’ AMOLED DotDisplay and SOUND BY Harman Kardon

Mi 11 features a premium 120Hz 6.81” AMOLED DotDisplay, offering one of the best screens on the market that has received an A+ rating as well as a best display award from DisplayMate. Xiaomi’s most advanced display shines with its WQHD+ ultra-high resolution, and 10-bit color technology allows for clearer and smoother color transitions. Mi 11 comes with Corning® Gorilla® Glass Victus™ which safeguards against costly damage from falls and drops, and embraces an advanced dual anti-glare frosted finish that catches light, not fingerprints.

Simplicity meets convenience with its Super Resolution technology, which upgrades low resolution videos to WQHD+ quality without the worry of increased data consumption. Furthermore, Mi 11 delivers supreme cinematic audio, touting Harmon Kardon professionally tuned dual speakers.

Stay one step ahead with the world’s most advanced performance

Mi 11 is the first phone in Malaysia to feature the Qualcomm® Snapdragon™ 888, redefining flagship performance with the world’s most advanced mobile platform. The Qualcomm® Snapdragon™ 888 completely elevates premium processing standards with its Adreno™ 660 GPU and Qualcomm® Kryo™ 660 CPU delivering 35% faster graphics rendering with 25% higher performance, giving the Mi 11 best image quality and superior power efficiency. The 6th generation Qualcomm® AI engine with Qualcomm® Hexagon™ 780 processor and integrated X60 modem – blending AI technology provides a smoother and enhanced experience for Mi 11 users. It is also 5G ready.

Featuring cutting-edge 5nm process technology, Mi 11 is faster, more powerful and more efficient than its predecessor. The device not only supports 2K/120fps/HDR gaming, but also sports an octa-core design, and ultra-large core Arm Cortex-X1 which ramps up performance dramatically while maintaining efficient power use. All that while its 3,200MHz LPDDR5 ensures incredible data transfer speed that has increased from 5,500Mbps to 6,400Mbps.

Equipped with the latest LiquidCool heat dissipation system, the device effortlessly deals with extreme gaming and other high-capacity operations while staying cool. At the same time, its 4600mAh (typ), the staggering triple combination of 55W wired, 50W wireless and 10W reverse charging and the compact but powerful 55W GaN charger included in the box, ensure that Mi 11 stays powered up for any adventure life throws your way.

Price, availability and promotions

Mi 11 comes in two storage variants: 8GB+128GB and 8GB+256GB with enhanced LPDDR5 3200MHz RAM + UFS 3.1 storage. The 8GB+256GB version will retail at RM 2,999 starting from March 13, and will be available at Xiaomi official store on Lazada and offline at Authorised Mi Stores and other official retailers in Malaysia. Whereas the 8GB+128GB version will retail at RM 2,799 and will be available at a later date. Mi 11 comes in three colour options: Midnight Gray and Horizon Blue, which are available from pre-order onwards; and Cloud White, which will be available at a later date.

Customers who pre-orders the Mi 11 from 9.30pm on February 25 to March 10 will stand a chance of receiving a free Mi Air Purifier 3C (RRP: RM 569). Free gift is limited to the first 1,500 pre-orders on Xiaomi official store on Lazada and Xiaomi Malaysia pre-order website.

In addition, the first 100 customers to register their purchase receipt of Mi 11 will receive an exclusive Mi AIoT premium pack worth RM 1,356. This special first day sale campaign is only valid for one day on March 13, while stocks last. Customers can register their purchase receipt at http://mi11firstsales.cloudapp.net/

Introducing three new ecosystem products to the Xiaomi lineup – Mi Vacuum Cleaner G10, Mi Ionic Hair Dryer H300 and Mi 360º Home Security Camera 2K

Mi Vacuum Cleaner G10


The all-new Mi Vacuum Cleaner G10 is a powerful cleaning machine that features the newest digital motor that spins at 125,000rmp, creating a max of 150 air watts suction power (25% more than the previous generation) with HEPA filter with 99.97% whole filtration rate. It comes equipped with a real-time TFT screen – to display real-time status of modes, battery charging, language and defaults – for a smoother, clearer and accurate display for your cleaning experience. In addition, the Mi Vacuum Cleaner G10 also features a wall-mounted dock charging with detachable battery (up to 65 minutes on eco mode), smart torque, and 0.6L detachable dustbin. 

Starting from March 26, Mi Vacuum Cleaner G10 will be priced at RM 1,099 and available on Xiaomi official store on Lazada and Shopee and offline at Authorised Mi Stores and other official retailers in Malaysia. 

Mi Ionic Hair Dryer H300


Mi Ionic Hair Dryer H300 is a small and lightweight hair dryer that is convenient while travelling. It comes with a powerful air speed of 20m/s for faster drying and 7-wing airfoil blades to effectively reduce energy loss. The Mi Ionic Hair Dryer H300 offers anion protection (50 million anions) to protect hair cuticles and neutralize hair static, and is equipped with a 57ºC temperature control technology.

From March 13, Mi Ionic Hair Dryer H300 is priced at RM 129 and will be available on Xiaomi official store on Lazada and Shopee and offline at Authorised Mi Stores and other official retailers in Malaysia.

 Mi 360º Home Security Camera 2K


Capture every detail in 2K clarity with the Mi 360º Home Security Camera 2K. The new device has a 2304x1296 resolution that’s perfect to zoom-in on objects and to capture every detail and colors. The camera is equipped with  f/1.4 large aperture, 6P lens, and Enhanced Color Night Vision for low light conditions. It also adopts the new AI human detection algorithm, optimized to effectively filter invalid alarms and make alarms more accurate. The dual motor head rotates to capture 360º horizontal view and 180º vertical view, giving you a full home protection.

From March 13, Mi 360º Home Security Camera 2K is priced at RM 189 and will be available on Xiaomi official store on Shopee and offline at Authorised Mi Stores and other official retailers in Malaysia.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s third-largest smartphone brand and has established the world’s leading consumer AIoT (AI+IoT) platform with 289.5 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 markets around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to the previous year. Xiaomi also ranked 7th among internet companies on the list.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index and Hang Seng TECH Index.

 For more information about Xiaomi as a company, please visit https://blog.mi.com/en/.

 

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