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MILO® goes even further with new MILO® Activ-Go Plus Fibre

 

The goodness of MILO® goes even further with the new MILO® Activ-Go Plus Fibre. The latest MILO® powder variant joins its growing range of products, offering more added goodness of the nutritious MILO® energy that has been powering Malaysian breakfasts and nourishing generations of champions.


 MILO® Activ-Go Plus Fibre contains 2.5 times fibre compared to the regular MILO® Activ-Go powder. Dietary fibre is a critical component of a wholesome, balanced diet to maintain digestive health. The recent National Health & Morbidity Survey 2019 shows that 9 out of 10 Malaysians do not eat enough fruits and vegetables, which are important sources of dietary fibre. MILO® Activ-Go Plus Fibre is formulated to be high in fibre to help address this. One serving (30g) of MILO® Activ-Go Plus Fibre fulfills 12% of the recommended daily dietary fibre intake[1].

 Like the regular MILO® Activ-Go powder, this new variant maintains the goodness of MILO® made from malt barley, milk and cocoa – all with the familiar great MILO® taste. To top it off, it contains only about half a teaspoon (2.9g) of added sugar (sucrose) per serve (30g).

 MILO® Activ-Go Plus Fibre also meets the new Healthier Choice Logo criteria outlined by the Ministry of Health Malaysia. It is lower in total sugars and fat, while higher in fibre compared to other products in the same malted powder drink category without the Healthier Choice Logo.

 “We remain committed to our brand purpose by advancing product innovations that provide nutritious offerings for the different consumer needs, tastes and preferences. With the added goodness of MILO® Activ-Go Plus Fibre, we want Malaysian families to get more out of the nutritious MILO® energy by offering an option that helps to further meet their daily fibre intake. In doing so, we hope to pass on the goodness of MILO® to our future generation of champions,” said Ng Su Yen, Business Executive Officer – MILO® Business Unit, Nestlé (Malaysia) Berhad.

MILO Activ-Go Plus Fibre Picture 3: Launch of the MILO® Activ-Go Plus Fibre. From left: Ng Su Yen, Business Executive Officer, MILO® Business Unit; Juan Aranols, Chief Executive Officer of Nestle Malaysia; Chew Soi Ping, Executive Director – Sales, Nestlé (Malaysia) Berhad; and Raja Nurmaria Murni Raja Nur Azmi, Consumer Marketing Manager – MILO®, Nestlé (Malaysia) Berhad.

 “The launch of MILO® Activ-Go Plus Fibre also marks another important milestone for us, and we could not be any prouder to coincide it with our 70th year in Malaysia,” she added.

 As with other nutritious MILO® offerings, MILO® Activ-Go Plus Fibre complements a wholesome, balanced diet. The added goodness makes MILO® Activ-Go Plus Fibre the perfect breakfast pairing for the whole family. Its unique combination of essential vitamins and minerals helps to release energy from the food we eat.

 Making a delicious cup of MILO® Activ-Go Plus Fibre is as easy as adding six teaspoons (30g) of MILO® Activ-Go Plus Fibre powder to 200ml of hot water.

 MILO® Activ-Go Plus Fibre is now available at a store near you or online via your preferred e-commerce sites. To learn more about the added goodness of MILO® Activ-Go Plus Fibre, visit www.milo.com.my/milo-activ-go-plus-fibre.

About MILO®

MILO®, the leading nutritious chocolate malt beverage in Malaysia was introduced in 1950 and has been known for its unique taste that Malaysians love. Packed with natural goodness of malt barley, milk and cocoa, enriched with Activ-Go®; a unique blend of 6 vitamins and 3 minerals, MILO® is the most popular beverage in Malaysia and has fuelled generations of champions.

About Nestlé Malaysia

Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in 189 countries around the world, and our 328,000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Our performance is driven by our Nutrition, Health and Wellness strategy. Since 1912, we have been nourishing Malaysians through our quality brands and products, whilst maintaining our Halal excellence and integrity. This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia


[1] Per Recommended Nutrient Intakes for Malaysia 2017 guidelines, the recommended daily intake of dietary fibre is 20-30g.

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