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PIZZA HUT CELEBRATES MALAYSIA’S DIVERSE MELTING POT OF CULTURE WITH THE LAUNCH OF NASI LEMAK PIZZA


As we slowly adjust to the new normal, Pizza Hut draws inspiration from Malaysia’s rich culture and love for everything fusion in their lives, ranging from cuisine to language and way of living. This is especially accurate when it comes to food, as Malaysia celebrates their riveting ethnic diversity by mixing and merging various cultural influences to create new Malaysian fusion food that is uniquely delicious.
The one of a kind Malaysian’s ‘campur’ culture has inspired the creation of Nasi Lemak Pizza and the campaign tagline of “Rasa Campur, Lagi Bes Bersama” as a special homage to our rich and unified cultural diversity.
“We Malaysians are better when we ‘campur’ things together and Nasi Lemak Pizza is the example of how we ‘campur’ things in our lives, mixing everything together and merging in unity, just like our Nasi Lemak Pizza; a harmonious combination of Pizza and Nasi Lemak,” said Emily Chong, Chief Marketing Officer of Pizza Hut Malaysia.
To kick off the campaign, Pizza Hut paid tribute to its fellow competitors whom have embraced the Malaysians ‘campur’ culture in their special and exciting ways; for example;  McD with their “Nasi Lemak Burger”, Marrybrown with its “Nasi Lemak Ice Cream”, and many more. The campaign will run until 31 August, in lieu with Merdeka Day, in celebration of our beautiful fusion culture that has enriched our unique and diverse nation.
Created by Pizza Hut Malaysia’s Food Innovation Technologist team, the Nasi Lemak Pizza features signature pizza topped with spicy sambal with a kick, perfectly paired with crispy chicken chunks and Nasi Lemak must have condiments such as anchovies, peanuts and cucumbers. The pizza further delights your taste buds with a golden pocket filled with fragrant coconut flavoured chicken and delicious cheesy goodness. It’s truly a must try for all Nasi Lemak lovers out there.
You can indulge in the Nasi Lemak Pizza ala carte at RM38.90 and also via various meal combos with the starting price of RM40.90. Also introduced to complement the pizza is a delicious drink called Soda Bandung, which is a new take on the classic Sirap Bandung with a fizzy twist.
Now that the Government has allowed restaurants to resume Dine-In services, selected Pizza Hut outlets has opened its doors since 1 June, providing a safe, worry-free dining experience to all their customers. With diligent safety protocols in place, Pizza Hut ensures the health and safety of all diners and staff by implementing strict hygiene and quality standards in compliance with state guidelines.
The Nasi Lemak pizza promotion is available at all Pizza Hut beginning from 15 June til 31 August 2020 for both dine-in and online order (delivery and online takeaway) or while stocks last. Please opt for our No-Touch Delivery and No-Touch Takeaway at Pizza Hut App or Website to enjoy your favourite pizzas in the safest contact-free manner. For more information, please visit www.pizzahut.com.my
About QSR Brands (M) Holdings Bhd (QSR Brands):
A franchisee of over 850 KFC restaurants in Malaysia, Singapore, Brunei, and Cambodia, QSR is also the operator of Pizza Hut in Malaysia and Singapore, with more than 480 restaurants and delivery concept in Malaysia and Singapore. In addition to its restaurant operations, it is extensively involved in breeder and contract broiler farming, hatchery, poultry production and processing as well as a host of ancillary businesses including baking, commissary and sauce production. This makes QSR the first and only fully integrated food operator in Malaysia. QSR Brands and its subsidiaries guarantee full halal compliance to customers in all of the Group’s markets. Every aspect of the food manufacturing process follows strict controls and accepts only certificates recognised by the Department of Islamic Development Malaysia (JAKIM) and strictly adheres to MS1500:2009.

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