THE BIG BAD WOLF BOOK SALE CELEBRATES ITS 10th ANNIVERSARY!

The Big Bad Wolf Book Sale is back yet again, but it’s bigger and better! This year’s Carnival-themed Sale is powered by the official banking partner, OCBC Bank. It will be happening for 264 hours straight over 11 days from 6 – 16 December 2019 at the Mines International Exhibition and Convention Centre (MIECC). With 4.5 million books on offers up to 75% – 95% off recommended retail price, over 50,000 book titles available and FREE entrance, the Sale is not to be missed!

An ambitious dream of changing the world one book at a time brought Andrew Yap and Jacqueline Ng from a humble beginning of offering only 100,000 books on Sale at their first Book Sale to over 4.5 million books today at The Big Bad Wolf Book Sale Kuala Lumpur 2019. The homegrown brand, recognised as the World’s Biggest Book Sale, the Big Bad Wolf Book Sale has shared the joy of reading to millions across 32 cities in 10 countries. After a successful year of making books affordable and accessible, the Sale returns to Kuala Lumpur celebrating its 10^th anniversary with spectacular deals and rewards in store as an appreciation to fellow Malaysians. 

Jacqueline Ng, Co-Founder of Big Bad Wolf Books delightfully sharing the journey of the Big Bad Wolf Book Sale Kuala Lumpur during its 10^th Anniversary celebration. 

“As we celebrate our 10^th anniversary of the Big Bad Wolf Book Sale this year, we want to share this milestone with our customers who have helped us come this far. To thank all our loyal customers, we have not only curated an exclusive celebration this year but we are giving 1 free book with every 10 books purchased,” said Jacqueline Ng, Co- Founder of Big Bad Wolf Books. 

“We have gone into a new territory with the newly launched Wolf Pack App that rewards loyal customers. There will also be an opportunity to WIN a lifetime supply of books and a touch of magic with our Magical Books series,” added Ng.

“Our partnership with Big Bad Wolf Books marks yet another milestone for OCBC Bank as it seeks to empower Malaysians to read and to be able to finance their purchases at discounted prices through its special promotion at the Big Bad Wolf Book Sale Kuala Lumpur 2019,” said OCBC Bank’s Head of Consumer Financial Services, Lim Wyson.

“OCBC Bank is glad to be in partnership with Big Bad Wolf Books once again on this massive initiative which offers 4.5 million new books of different genres at attractive low prices – something we certainly don’t see every day! Along with this, OCBC Bank is offering an additional 5% discount for all Big Bad Wolf Book Sale Kuala Lumpur 2019 book purchases during the entire Sale period when a person uses any of our OCBC Cards to make payment,” added Lim. 

From left to right: Charissa Ong, Homegrown Author & Publisher; Lim Wyson; Head of Consumer Financial Services, OCBC Bank Malaysia; Jacqueline Ng and Andrew Yap, Co-Founders of Big Bad Wolf Books and Apshy Vimal, Goodwill Youth Ambassador of Friends to Mankind Malaysia, during the launch of the Big Bad Wolf Book Sale Kuala Lumpur 2019. 

The Carnival does not just end there, The Big Bad Wolf Book Sale this year has lots more in store for everyone, a designated food and beverage section to satisfy your tummy equipped with a trolley parking service, an entire activity area hosted by OCBC that includes a relax and unwind section where one can recharge with a massage, complimentary manicure and pedicure, and relax at the entertainment centre after their book hunt. There is a health and wellness corner for complimentary health and eye checks, free private consultations from specialist of various fields and finally, the parents’ favourite – children fun and games section packed with various workshops to keep the young ones occupied including creative craft, drawing and colouring, and even G-Clay workshops.

Staying true to the objective of making reading available for everyone and to fight illiteracy, especially in rural areas, the Big Bad Wolf Book Sale through its Corporate Social Responsibility (CSR) arm, Red Readerhood (RRH) works alongside local beneficiaries. This year, RRH would be collaborating with Friends to Mankind, an international non-profit organisation. All donated books will be collected for their project, The Book Effect which aims to collect 10,000 books to build libraries for various orphanages and refugee schools across Klang Valley. To kick-start the initiative, the Big Bad Wolf Book Sale will be pledging 1,000 books and visitors can purchase and donate books towards this worthy cause during the 11-day Sale at the designated Red Readerhood corner.

“As a home-grown reading advocacy organisation, we have demonstrated our confidence in the local market as well as other countries that we have visited. We are leaving positive footprints wherever we go and we hope to continue doing so in future. Coming this far would not have been possible without the tremendous support and loyalty from our customers and we want to thank each and every one of you for making us who we are today,” said Andrew Yap, Co- Founder of Big Bad Wolf Books.  

An aerial view of the Big Bad Wolf Book Sale Kuala Lumpur 2019, carrying a whopping 4.5 million books and 50,000 book titles. 

The Big Bad Wolf Book Sale Kuala Lumpur 2019 was officiated by Andrew Yap & Jacqueline Ng, Co-Founders of Big Bad Wolf Books; Lim Wyson, OCBC Bank’s Head of Consumer Financial Services alongside Charissa Ong, home-grown author and publisher of the best-selling book – Midnight Monologues.  

To be up to date with the highlights and contests offered during the Sale, download the Wolf Pack app at www.bigbadwolfbooks.com/download and follow the Big Bad Wolf Books’ Social Media pages through the link www.bigbadwolfbooks.com or visit their Facebook page at https://www.facebook.com/bbwbooks/ or Instagram page at @bigbadwolfbooks.

THE BIG BAD WOLF BOOK SALE KUALA LUMPUR 2019 10^th ANNIVERSARY CELEBRATION

Highlights and promotions to look out for in this year’s Sale:

1.   Loyalty Reward – This one of a kind loyalty reward program would make the Big Bad Wolf Book Sale fans go crazy. To get your hands on a limited-edition gift from the Wolf, fans are to bring their priced memorabilia purchased from previous sales and flaunt them at the Customer Service counter during the Sale. Only while stock lasts.

2.  Magical Books - The exclusive and unique range of children’s book title that incorporates Augmented Reality technology, providing children with a reading experience like never before. Popular titles such as ‘Little Red Riding Hood’ and ‘Lets Learn Alphabet ABC’ and new editions, ‘Frozen: A Sleepover Party’ and ‘Winnie the Pooh: Fun with First Words’, are among the 17 titles that will be at the Sale. Additionally, Wolf Pack members would enjoy Buy 5 Free 1 promotion on selected titles whereas non-members would enjoy Buy 7 Free 1 promotion on selected titles.

3.  Wolf Pack App – Newly launched mobile app to reward existing and new customers with exclusive member benefits and offers. The Wolf Pack Referral Program gives you a chance to collect exclusive merchandise from 5^th Dec to 16^th Dec 2019 as you sign up as a member and share the referral code with your friends. Additionally, members would receive a 20% BookXcess promo code upon sign up. The app is available for download on the App Store or Google Play Store and it is free.

4.   WIN a lifetime of books – Stand a chance to win 2 books a month for 25 years! All you have to do is to take part in the #ILOVEBBWKL2019 contest that runs from 5^th Dec to 15^th Dec and 10 lucky winners will be in the running to win the grand prize however participant must be a Wolf Pack member as all updates will be provided through the app.

5.   Largest variety of book titles – In conjunction with the 10^th anniversary celebration, this year’s Sale will boast the largest variety of book titles. There will be a total of 50,000 book titles offering a multitude of genres under children books, fiction and non-fiction categories such as romance, pop-up books, literature, self-help, history, architecture and design including storybooks, activity books, board books, colouring books, picture books, and interactive books. There will also be a wide range of titles from credible local publishers at the Book Sale including Kualiti Books, Sasbadi, Karangkraf PTS, Penerbitan Pelangi, Buku Fixi, The Patriots and Kanyin Publishing to name a few.

6.   More incredible benefits – Among all offers and rewards, book lovers can indulge into book buying binge with the Buy 10 Free 1 promotion valid from 5^th Dec to 16^th Dec and OCBC customers using their OCBC Credit or Debit Card would enjoy 5% off on their purchases with a minimum spend of RM100, additionally, customers would enjoy a RM10 cash voucher if they sign up for OCBC product during the Sale.

About Big Bad Wolf Books

Driven by passion, Andrew Yap and Jaqueline Ng first launched the Big Bad Wolf Book Sale in 2009 as a warehouse sale in Kuala Lumpur, Malaysia, providing an exciting array of excess books from international distributors. The affordable prices and easy availability of the books proved to be a huge attraction and in no time, the Big Bad Wolf Book Sale turned into a landmark event nationwide.

Offering brand new English books at discount as high as 75% to 95% off recommended retail price and with the primary aim of encouraging people of all ages to discover the joys of affordable, accessible reading, Big Bad Wolf Book Sale features a wide range of books across all genres, including fiction and non-fiction bestsellers, young adult fiction, as well as an extensive collection of children’s books.

The Sale has toured across cities in Malaysia and successfully extended its footprint abroad to Thailand, Indonesia, Sri Lanka, Myanmar, the Philippines, Taiwan, Pakistan, Korea and United Arab Emirates, with no plans to stop in making reading affordable for readers around the world.