The Big Bad Wolf Book Sale is back yet again, but it’s
bigger and better! This year’s Carnival-themed Sale is powered by the
official banking partner, OCBC Bank. It will be happening for 264 hours
straight over 11 days from 6 – 16 December 2019 at the Mines International
Exhibition and Convention Centre (MIECC). With 4.5 million books on offers up
to 75% – 95% off recommended retail price, over 50,000 book titles available and
FREE entrance, the Sale is not to be missed!
An ambitious dream of changing the world one book at a
time brought Andrew Yap and Jacqueline Ng from a humble beginning of offering only
100,000 books on Sale at their first Book Sale to over 4.5 million books today
at The Big Bad Wolf Book Sale Kuala Lumpur 2019. The homegrown brand, recognised
as the World’s Biggest Book Sale, the Big Bad Wolf Book Sale has shared the joy
of reading to millions across 32 cities in 10 countries. After a successful
year of making books affordable and accessible, the Sale returns to Kuala
Lumpur celebrating its 10th anniversary with spectacular deals and
rewards in store as an appreciation to fellow Malaysians.
“As we celebrate our 10th anniversary of the
Big Bad Wolf Book Sale this year, we want to share this milestone with our
customers who have helped us come this far. To thank all our loyal customers,
we have not only curated an exclusive celebration this year but we are giving 1 free book with every 10 books purchased,”
said Jacqueline Ng, Co- Founder of Big Bad Wolf Books.
“We have gone into a new territory with the newly
launched Wolf Pack App that rewards loyal customers. There will also be an opportunity
to WIN a lifetime supply of books
and a touch of magic with our Magical Books series,” added Ng.
“Our partnership with Big Bad Wolf Books marks yet
another milestone for OCBC Bank as it seeks to empower Malaysians to read and
to be able to finance their purchases at discounted prices through its special
promotion at the Big Bad Wolf Book Sale Kuala Lumpur 2019,” said OCBC Bank’s
Head of Consumer Financial Services, Lim Wyson.
“OCBC Bank is glad to be in partnership with Big Bad
Wolf Books once again on this massive initiative which offers 4.5 million new
books of different genres at attractive low prices – something we certainly
don’t see every day! Along with this, OCBC Bank is offering an additional 5%
discount for all Big Bad Wolf Book Sale Kuala Lumpur 2019 book purchases during
the entire Sale period when a person uses any of our OCBC Cards to make payment,”
added Lim.
The Carnival does not just end there, The Big Bad Wolf Book Sale this
year has lots more in store for everyone, a designated food and beverage
section to satisfy your tummy equipped with a trolley parking service, an
entire activity area hosted by OCBC that includes a relax and unwind section
where one can recharge with a massage, complimentary manicure and pedicure, and
relax at the entertainment centre after their book hunt. There is a health and
wellness corner for complimentary health and eye checks, free private
consultations from specialist of various fields and finally, the parents’
favourite – children fun and games section packed with various workshops to
keep the young ones occupied including creative craft, drawing and colouring,
and even G-Clay workshops.
Staying true
to the objective of making reading available for everyone and to fight
illiteracy, especially in rural areas, the Big Bad Wolf Book Sale through its
Corporate Social Responsibility (CSR) arm, Red Readerhood (RRH) works alongside
local beneficiaries. This year, RRH would be collaborating with Friends to Mankind, an international non-profit
organisation. All donated books will be collected for their project, The Book
Effect which aims to collect 10,000 books to build libraries for various
orphanages and refugee schools across Klang Valley. To kick-start the
initiative, the Big Bad Wolf Book Sale will be
pledging 1,000 books and visitors can purchase and donate books towards this
worthy cause during the 11-day Sale at the designated Red
Readerhood corner.
“As a home-grown reading advocacy organisation, we have
demonstrated our confidence in the local market as well as other countries that
we have visited. We are leaving positive footprints wherever we go and we hope
to continue doing so in future. Coming this far would not have been possible
without the tremendous support and loyalty from our customers and we want to thank
each and every one of you for making us who we are today,” said Andrew Yap, Co-
Founder of Big Bad Wolf Books.
The Big Bad Wolf Book Sale Kuala Lumpur 2019 was
officiated by Andrew Yap & Jacqueline Ng, Co-Founders of Big Bad Wolf
Books; Lim Wyson, OCBC Bank’s Head of Consumer Financial Services alongside
Charissa Ong, home-grown author and publisher of the best-selling book – Midnight Monologues.
To be up to date with the highlights and contests offered during the
Sale, download the Wolf Pack app at www.bigbadwolfbooks.com/download and follow the Big Bad Wolf Books’ Social Media pages through the link www.bigbadwolfbooks.com
or visit their Facebook page at https://www.facebook.com/bbwbooks/ or Instagram page at @bigbadwolfbooks.
THE BIG BAD WOLF BOOK SALE KUALA LUMPUR 2019 10th ANNIVERSARY CELEBRATION
Highlights and promotions to look out for in this
year’s Sale:
1. Loyalty Reward – This one of a kind loyalty reward program would make the Big Bad Wolf
Book Sale fans go crazy. To get your hands on a limited-edition gift from the
Wolf, fans are to bring their priced memorabilia purchased from previous sales
and flaunt them at the Customer Service counter during the Sale. Only while
stock lasts.
2. Magical Books - The exclusive and unique range of
children’s book title that incorporates Augmented Reality technology, providing
children with a reading experience like never before. Popular titles such as ‘Little Red Riding Hood’ and ‘Lets Learn Alphabet ABC’ and new
editions, ‘Frozen: A Sleepover Party’
and ‘Winnie the Pooh: Fun with First
Words’, are among the 17 titles that will be at the Sale. Additionally,
Wolf Pack members would enjoy Buy 5 Free 1 promotion on selected titles whereas
non-members would enjoy Buy 7 Free 1 promotion on selected titles.
3. Wolf Pack App – Newly launched mobile app to reward existing and new
customers with exclusive member benefits and offers. The Wolf Pack Referral
Program gives you a chance to collect exclusive merchandise from 5th
Dec to 16th Dec 2019 as you sign up as a member and share the
referral code with your friends. Additionally, members would receive a 20%
BookXcess promo code upon sign up. The app is available for download on the App
Store or Google Play Store and it is free.
4. WIN a lifetime of books – Stand a chance to win 2 books a month for 25 years!
All you have to do is to take part in the #ILOVEBBWKL2019 contest that runs
from 5th Dec to 15th Dec and 10 lucky winners will be in
the running to win the grand prize however participant must be a Wolf Pack
member as all updates will be provided through the app.
5. Largest variety of book titles
– In conjunction with the 10th
anniversary celebration, this year’s Sale will boast the largest variety of
book titles. There will be a total of 50,000 book titles offering a multitude of genres under children books, fiction and non-fiction
categories such as romance, pop-up books, literature, self-help, history,
architecture and design including storybooks, activity books, board books,
colouring books, picture books, and interactive books. There will also be a
wide range of titles from credible local publishers at the Book Sale including
Kualiti Books, Sasbadi, Karangkraf PTS, Penerbitan Pelangi, Buku Fixi, The
Patriots and Kanyin Publishing to name a few.
6. More incredible benefits – Among all offers and rewards, book lovers can indulge into book
buying binge with the Buy 10 Free 1 promotion valid from 5th
Dec to 16th Dec and OCBC customers using their OCBC Credit or Debit
Card would enjoy 5% off on their purchases with a minimum spend of RM100,
additionally, customers would enjoy a RM10 cash voucher if they sign up for
OCBC product during the Sale.
About Big Bad Wolf Books
Offering brand new English books at discount as high as 75% to 95% off
recommended retail price and with the primary aim of
encouraging people of all ages to discover the joys of affordable, accessible
reading, Big Bad Wolf Book Sale features a wide range of books across
all genres, including fiction and non-fiction bestsellers, young adult fiction,
as well as an extensive collection of children’s books.
The Sale has toured across
cities in Malaysia and successfully extended its footprint abroad to Thailand,
Indonesia, Sri Lanka, Myanmar, the Philippines, Taiwan, Pakistan, Korea and
United Arab Emirates, with no plans to stop in making reading affordable for
readers around the world.
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