The
health trend has taken over the country by storm and looking after our
wellbeing is becoming an increasingly holistic experience, not only in fitness
and diet but also mental health. But how many of us Malaysians understand the
importance of having a healthy breakfast?
Mission Foods has done it again by introducing a healthier
way to wrap things up in the kitchen. The world’s largest flatbread producer
has launched a range of healthy wraps in Malaysia to support those looking to
lead an active and healthy lifestyle.
The healthy wraps are available in 3 variants, each with their
own distinctive taste and qualities. The Reduced
Carb Wraps contain 70% less carbs and 90% less sugar than a regular wrap
and are a source of protein and fibre, catering to consumers seeking to lower
their carb intake, whilst the Quinoa
Wraps and Chia Wraps are
fortified with superfoods that are both high in nutrients and loaded with
antioxidants and omega-3, and they are both a source of protein and fibre.
To cook up a powerful launch for their Healthy
Wraps range, Mission Foods has teamed up with Malaysian champions Farah Ann and
Peter Davis in a ‘Breakfast of Champions’ campaign. The campaign aims to
inspire more Malaysians to get into a winner’s mind set by giving them a
glimpse of what these champions have for breakfast every day. As part of the
campaign, Farah Ann and Peter Davis will share their breakfast favourites using
the Healthy Wraps range through various social media platforms.
Randall Tan, Brand Manager of Mission Foods South Asia
shared that the brand is serious on getting more Malaysians to be their own champions in the kitchen. “With our
new line of Healthy Wraps now available, we hope to make an impactful change in
the lives of Malaysians striving for a healthier and better lifestyle. Let us
be a part of your mission for a better you” said Randall, on a high note.
Farah Ann, Malaysia’s
sweetheart and artistic gymnast, rose to glory when she brought home multiple medals at the
recent SEA and has been on a winning streak since. She has a rigorous training
regime both in the morning and afternoons and because of this she is a great believer of starting the day right
with the right breakfast.
“Many people have the wrong idea and practice of skipping breakfast in
order to stay fit and lean but this is not the right way. Not only does this do
more harm to our body but it prevents us from staying on top of our game and
leaves us feeling drained and moody by the end of the day”, she said as she
demonstrated two
fun and easy recipes - ‘Banana in Chiajammies’ using the Chia wrap as well as
‘It’s a Party in my Wrap’ recipe staring the Reduced Carb wrap.
Man of the hour, Peter Davis certainly packs a punch in and
out of the kitchen. The model, actor, host and professional mixed martial arts
(MMA) fighter is a winner in all his roles. “As an MMA fighter, I have to stay
sharp and focused at all times, to be swift like a coursing river. My energy
level has to be constant throughout, and so I require food that is low in sugar
and rich in fibre and protein which is why superfoods such as Quinoa and Chia
benefits me tremendously.” Peter has won numerous MMA championships and
continues to fight actively.
Peter who recently turned pescatarian mentioned favouring
the Reduced Carb wrap because of the high fibre but low carb and sugar content
compared to other wraps in the market. At the launch he demonstrated 2 recipes
– the simple and cheesy ‘High Protein Spinach Feta’ recipe with the Chia wrap and
‘Sea Bed’ recipe using the Quinoa wrap.
The #BreakfastofChampions campaign is certainly something to
look forward to as these champions give us a glimpse of what’s on their plate,
so we can be inspired to think, act and eat like a champion too. Nothing beats
starting the day like a winner!
The new Healthy
Wraps range with its three variants are available at all leading supermarkets
on the bread aisle alongside their existing range of Supersoft Wraps, Naan,
Pita, Pizza Crusts and Chips.
ABOUT MISSION FOODS
Mission
Foods is a subsidiary of GRUMA, S.A.B. de C.V. GRUMA began its operations in
Mexico in 1949. GRUMA is the indisputable worldwide leader in corn
flour and tortilla wrap production, with operations in United
States, Mexico, Central America, Venezuela, Europe, Australia, China
and Malaysia. With the backing of Gruma's global technology and
resources, Mission Foods has grown to become one of the largest
producers of tortilla wrap products, producing almost a quarter
of all flatbreads sold in the world and offers a full line of
the highest quality tortilla wraps to satisfy every taste - from
the freshest-tasting flour and corn tortillas to their popular whole
wheat, multi-grain and fat free varieties.
To find out more, please visit Mission
Foods website at www.missionfoods.com.my and also
on social media pages, Facebook: https://www.facebook.com/missionfoodsmalaysia/
or
Instagram: @missionfoods.my
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