Chief Executive Officer of DyDo Malaysia, Mr. Takeshi Suma, was present at Eatropica Cafe, Nu
Sentral today to officially introduce Malaysia’s badminton mixed double mavericks - Goh Liu Ying
and Chan Peng Soon as Yobick latest brand ambassadors.
The historic appointment was held during Yobick Ramadhan Buka Puasa session with the members of the media, Yobick’s management and business partners. As the saying – when the going gets tough, the tough gets going, the appointment of both Goh Liu Ying and Chan Peng Soon is meaningful as they embody the spirit of the Yobick motto – never give up, determined, goal-oriented, confident, and forever gunning for the next big challenge. Having consistently defied all odds to achieve a wide range of medals and winnings, Liu Ying and Peng Soon are idols for all Malaysian.
As the new brand ambassador of Yobick Malaysia, Liu Ying and Peng Soon have signed a one-year
deal with the brand and were feature in Yobick’s digital media video campaign and their image
will appear on all Yobick’s consumer campaign that was also previewed during the media event.
According to Mr. Takeshi Suma, Chief Executive Officer, DyDo Malaysia "We are very thrilled to welcome Goh Liu Ying and Chan Peng Soon to the DyDo family. I am confident that both of them is going to take our yogurt drink category product- Yobick in Malaysia to the next level. Yobick is a brand that stands for perseverance, the never give up attitude, energy, and active lifestyle. These are all characteristics that closely match both Liu Ying and Peng Soon, who have been a great player to Malaysia badminton. We are very proud to tie up with shuttlers of their repute and together we look forward to taking the Yobick brand to greater heights.
Yobick has always been synonymous with lifestyle and aims to be the yogurt drink that offers a delicious yogurt beverage for healthy consumers from all age group. The association with badminton – a sport that is highly associated with energy and winning spirit, we aimed to further communicate that Yobick is the drink for Malaysians living a healthy lifestyle.
We are pleased for the appointment of Liu Ying and Peng Soon as they are very dynamic and energetic badminton players. Over the years and through many local and international tournaments, they have already shown a lot of promise on all levels of the Malaysia’s beloved sport. They embody Yobick’s persona in their game and would bring in the new age sports ethos with them. We are looking forward to work with Liu Ying and Peng Soon for our Yobick campaign and more upcoming innovative products by DyDo.
DyDo DRINCO, INC. (‘DyDo’), is one of Japan’s leading non-alcoholic beverage company with presence in 5 countries including Malaysia. Established in 1975 with the headquarters located at Osaka, DyDo is listed on the first section of the Tokyo Stock Exchange. With the annual sales of 145 billion Japanese Yen, DyDo is regarded as the most historical canned coffee company in Japan.
Having more than 50 brands line-up that includes water, tea, energy drinks, unique beverage and coffee, DyDo aims to transform the beverage business landscape in Malaysia. For DyDo to gain the HALAL market influence and local distribution network strength, DyDo Malaysia partners with MAMEE Double Decker Sdn Bhd (DyDoMamee Distributions Sdn Bhd) in an attractive business partnership because of MAMEE’s reputable brand name in Malaysia. The partnership will also see MAMEE to benefit the high quality standard of Research & Development and the advanced technology of DyDo Group’s pharmaceutical arm - DAIDO Pharmaceuticals Corporation (DAIDO Pharmaceuticals). DAIDO Pharmaceuticals is able to develop new products to meet the current trends such as beauty supplements and antioxidant beverages. Current products under DyDo Mamee Malaysia includes: NUTRIGEN 125g NUTRIGEN CULTURE MILK YOBICK NYU VIDA
Yobick is a brand name from Japan that was first introduced to the Malaysian Yogurt Flavored Drink category market in 2017 and has since gained its popularity. The 310ml Yobick Original was launched in May 2017 followed by Yobick Sakura yogurt flavor drink in November 2017. Yobick was sold over 200 million bottles worldwide and has taken Malaysia by storm.
2019 sees the introduction of Yobick Lite+ Collagen flavor and will cater to individuals and family that are in constantly looking out for healthy yogurt flavored drink without compromising on the delicious taste. With proven beneficial prebiotic, Yobick uniquely uses honey to give it a full-bodied yummy taste that makes it everyone’s yogurt flavored drink of choice. By being low fat, Yobick ensures it fits the healthy lifestyle beverage as it helps the consumer maintain a diet that reduces the risk of heart disease and lowers cholesterol levels.
Sold at an affordable price of RM3.80 for a bottle of 310ml, Yobick can be found in most major supermarket and hypermarket nationwide.
The historic appointment was held during Yobick Ramadhan Buka Puasa session with the members of the media, Yobick’s management and business partners. As the saying – when the going gets tough, the tough gets going, the appointment of both Goh Liu Ying and Chan Peng Soon is meaningful as they embody the spirit of the Yobick motto – never give up, determined, goal-oriented, confident, and forever gunning for the next big challenge. Having consistently defied all odds to achieve a wide range of medals and winnings, Liu Ying and Peng Soon are idols for all Malaysian.
According to Mr. Takeshi Suma, Chief Executive Officer, DyDo Malaysia "We are very thrilled to welcome Goh Liu Ying and Chan Peng Soon to the DyDo family. I am confident that both of them is going to take our yogurt drink category product- Yobick in Malaysia to the next level. Yobick is a brand that stands for perseverance, the never give up attitude, energy, and active lifestyle. These are all characteristics that closely match both Liu Ying and Peng Soon, who have been a great player to Malaysia badminton. We are very proud to tie up with shuttlers of their repute and together we look forward to taking the Yobick brand to greater heights.
Yobick has always been synonymous with lifestyle and aims to be the yogurt drink that offers a delicious yogurt beverage for healthy consumers from all age group. The association with badminton – a sport that is highly associated with energy and winning spirit, we aimed to further communicate that Yobick is the drink for Malaysians living a healthy lifestyle.
We are pleased for the appointment of Liu Ying and Peng Soon as they are very dynamic and energetic badminton players. Over the years and through many local and international tournaments, they have already shown a lot of promise on all levels of the Malaysia’s beloved sport. They embody Yobick’s persona in their game and would bring in the new age sports ethos with them. We are looking forward to work with Liu Ying and Peng Soon for our Yobick campaign and more upcoming innovative products by DyDo.
DyDo DRINCO, INC. (‘DyDo’), is one of Japan’s leading non-alcoholic beverage company with presence in 5 countries including Malaysia. Established in 1975 with the headquarters located at Osaka, DyDo is listed on the first section of the Tokyo Stock Exchange. With the annual sales of 145 billion Japanese Yen, DyDo is regarded as the most historical canned coffee company in Japan.
Having more than 50 brands line-up that includes water, tea, energy drinks, unique beverage and coffee, DyDo aims to transform the beverage business landscape in Malaysia. For DyDo to gain the HALAL market influence and local distribution network strength, DyDo Malaysia partners with MAMEE Double Decker Sdn Bhd (DyDoMamee Distributions Sdn Bhd) in an attractive business partnership because of MAMEE’s reputable brand name in Malaysia. The partnership will also see MAMEE to benefit the high quality standard of Research & Development and the advanced technology of DyDo Group’s pharmaceutical arm - DAIDO Pharmaceuticals Corporation (DAIDO Pharmaceuticals). DAIDO Pharmaceuticals is able to develop new products to meet the current trends such as beauty supplements and antioxidant beverages. Current products under DyDo Mamee Malaysia includes: NUTRIGEN 125g NUTRIGEN CULTURE MILK YOBICK NYU VIDA
Yobick is a brand name from Japan that was first introduced to the Malaysian Yogurt Flavored Drink category market in 2017 and has since gained its popularity. The 310ml Yobick Original was launched in May 2017 followed by Yobick Sakura yogurt flavor drink in November 2017. Yobick was sold over 200 million bottles worldwide and has taken Malaysia by storm.
2019 sees the introduction of Yobick Lite+ Collagen flavor and will cater to individuals and family that are in constantly looking out for healthy yogurt flavored drink without compromising on the delicious taste. With proven beneficial prebiotic, Yobick uniquely uses honey to give it a full-bodied yummy taste that makes it everyone’s yogurt flavored drink of choice. By being low fat, Yobick ensures it fits the healthy lifestyle beverage as it helps the consumer maintain a diet that reduces the risk of heart disease and lowers cholesterol levels.
Sold at an affordable price of RM3.80 for a bottle of 310ml, Yobick can be found in most major supermarket and hypermarket nationwide.
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