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Naza Italia – Maserati celebrates a decade of Italian innovation and excellence

It’s been ten distinctive years since the first Trident automobiles arrived on Malaysia’s shores in 2009!  Naza Italia – Maserati, the sole importer and distributor of Maserati today celebrates a decade of success in introducing the wide range of Maserati innovative models, as well as creating full lifestyle and ownership experience of the iconic Italian marque for discerned Malaysian clients.
The celebration of Naza Italia-Maserati’s 10th Anniversary kicks off with the entrance of the Maserati MC12. A limited production model, only 62 of these units were ever produced. 

Present at the 10th Anniversary celebration was En. SM Nasarudin Tan Sri SM Nasimuddin, Group Executive Chairman of Naza Corporation Holdings Sdn. Bhd. who attributed the distributor’s success to Maserati’s innovation and the dedication and commitment of Malaysian team to the brand and business.

He explained: “We commenced our journey as the Malaysian home of Maserati by launching the Maserati GranTurismo Sports and Quattroporte Sport GTS. This was quickly followed by the introduction of GranCabrio. 2014 was our turning point when we introduced the highly-anticipated Ghibli, an elegant and yet sporty sedan, which was very well accepted by the Malaysia market.”

Subsequently in 2016, Naza Italia-Maserati achieved its next milestone by launching the ‘Maserati of SUVs’, the Levante. In the last few years, the distributor has introduced at least three each year of upgrades and face-lifts of the various models.

“Thanks to Maserati’s continuous innovation, we are able to delight the most discerning tastes of our Malaysian clientele with a comprehensive product line-up that is stylish, refined, technologically excellent and innately exclusive,” said En. Nasarudin.

Another key attribute to Naza Italia - Maserati’s success is its 45,000 square feet flagship centre in Petaling Jaya. The state-of-the-art 4S showroom and service centre was inaugurated in 2009 and refurbished in 2015 to meet Maserati’s global brand identity.
Dato’ Samson Anand George, Group CEO of the Automotive Division, Naza Corporation Holdings, at the Naza Italia-Maserati’s 10th Anniversary Celebration, speaking about Naza ItaliaMaserati’s 10 years of success in Malaysia.

Speaking to media at the celebration, Dato’ Samson Anand George, Group CEO of the Automotive Division at Naza Corporation Holdings Sdn. Bhd. emphasised the flagship centre represents Naza Italia – Maserati’s commitment towards the brand and clientele in Malaysia. He said: “We strive to make the entire experience of owning a Maserati unique and sensational – from the moment you walks through the doors of our showroom, to the point of your car’s delivery and the dedicated after service. To this commitment, and to the delight of Maserati fans and enthusiasts in northern Peninsular Malaysia, the I am pleased to announce that plans are in the pipeline for network expansion in Penang”.
Filippo Caracciolo, Area Sales Manager of Maserati South-East Asia Pacific, Mr. Luca Delfino, Head of Maserati Asia Pacific; Dato’ Samson Anand George, Group CEO, Automotive Division, Naza Corporation Holdings; Farid Sulaiman, Chief Operating Officer, Naza Italia-Maserati, at the Naza-Italia Maserati 10th Anniversary Celebration where the limited-edition Maserati Levante Vulcano was launched. 

As part of its 10th Anniversary celebration, Naza Italia – Maserati unveiled the limited edition SUV (sports utility vehicle), the Levante Vulcano Limited Edition, where only ten units will be available for the Malaysia market.
Maserati Levante Vulcano 

The Levante represents the turning point in Maserati’s history. It trail-blazes through new territory for the brand as the marque makes its first foray into the world of luxury sport utility vehicles in its more than 100-year history. When the Levante was first launched in 2016, it also made a key contribution to completing the marque’s luxury and sporty fleet line-up. Since then, the Levante has been a popular addition to Malaysia’s luxury automotive market.
The interior of the Maserati Levante Vulcano is made with high quality Pieno Fiore leather, and comes in red, complete with contrasting embroidered Trident logo on the headrest that underlines the exclusive Levante Vulcano’s ‘volcanic’ personality.

“As such, it could not be more apt to mark Naza Italia-Maserati’s one decade of achievements with ten exclusive units of the limited edition Levante Vulcano for Malaysia” said Dato’ Samson.

Indeed, the new Levante Vulcano is produced in a series of just 150 units for the European and Asian markets, including Malaysia. The units for Malaysia are available with twin-turbo V6 engine of 430 hp, as well as exclusive finishes and matte Grigio Lava colour exterior that comes with the new Vulcano logo and the words "one of 150".

Dato’ Samson closed his address with words of thanks. “We are grateful for the guidance and support of Maserati’s team at both regional global levels and the patronage of our loyal clients. We look forward to another decade of partnership and excellence to continue creating the Maserati ownership and luxury lifestyle experience for our clients here”.

The public is invited to visit the Naza Italia-Maserati showroom in Petaling Jaya to view the Levante Vulcano and speak with Naza Italia - Maserati’s team in greater detail about Maserati’s newest offering.

Follow @maserati.malaysia (Instagram) and www.facebook/maserati.malaysia for the brand’s latest updates in Malaysia.


About the Levante Vulcano

The Vulcano limited edition is available with twin-turbo V6 engine of 430 hp, designed by Maserati Powertrain and built at the Ferrari plant in Maranello.

The exclusive matte "Grigio Lava" shade of the exterior highlights the Trident SUV's sporty lines to magnificent effect. The exterior look is completed by the Nerissimo pack details (dark look rear light clusters, black chrome front grille and logos, glossy black window surrounds, body-coloured door handles and burnished exhaust tailpipes), the 21-inch Helios wheels, also with matte finish, and the red brake calipers.

The 6-piston Brembo Dual Cast braking system guarantees excellent braking performances.

Inside the new Levante Vulcano, every finish is redolent with sporty elegance. The heated, ventilated full Pieno Fiore leather seats come in red colour, featuring electrical adjustment with memories, complete with contrasting embroidered Trident logo on the headrest, and are designed to underline the model's "volcanic" personality. In addition, it is fully equipped with an impressively comprehensive range of Advanced Driving Assistance Systems (ADAS) with more active functions, whilst retaining the razor-sharp steering feel symbolic of any Maserati. The functions include Integrated Vehicle Control, Forward Collision Warning, Traffic Sign Recognition, Surround View Camera, Highway Assist System, Lane Keeping Assist and Active Blind Spot Assist.

The exclusive allure of the new Levante Vulcano limited edition is further enhanced by the interior trims in high gloss carbon fibre, also used for the gearshift paddles and the insert on the electrically adjustable sport steering wheel, and the chromed aluminium badge on the central tunnel bearing the legendary Trident, together with the new Vulcano logo and the words "one of 150".

The standard outfit is completed by the Bowers&Wilkins premium sound system, the soft close door closure system, the front and rear parking sensors and the full-LED Matrix adaptive headlights. 

The limited edition Levante Vulcano enters the Malaysian market at the starting price of RM838,800.00 (inclusive of local taxes and duties). The price includes 3 years Standard Warranty coverage with no mileage restriction plus a Free maintenance program of 3 years/ 100,000 km whichever comes first (Inclusive of *Maserati Premium Service Plus of 3 Years /60,000 km).


Maserati S.p.A.

Maserati produces a complete range of unique cars with individual personalities which are instantly recognisable anywhere. Their style, technology and innately exclusive character, delight the most discerning, demanding tastes and remain an automotive industry benchmark. The brand's current line-up comprises the flagship Quattroporte, the Ghibli executive sports sedan, the Levante SUV, all available in GranLusso and GranSport versions and the GranTurismo and GranCabrio sports cars. The most comprehensive range Maserati has ever offered; with petrol and diesel engines, rear-wheel and all–wheel drive, the finest materials and outstanding expert engineering. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety.
                                                 
About Naza Italia

Naza Italia Sdn Bhd is a company under Naza Group Of Companies, and was granted the official rights by Maserati S.p.A. to import and distribute the iconic luxury automobile brand in January 2009.

The company is dedicated to create the full Maserati ownership experience with the launch of the entire Maserati range, including services and lifestyle items.

The Malaysian home of Maserati is testimony to NAZA Italia’s commitment towards providing a full lifestyle experience of the brand. The Naza Italia flagship showroom was officially opened by His Majesty the Yang Di-Pertuan Agong on 31 March 2009.


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