The
two household brands’ training centre cum outlets are now ready to serve its
customers at Suasana Bukit Ceylon
BreadTalk (BT), a
leading boutique bakery chain in Asia and Toast Box (TB), Singapore’s leading
Nanyang Coffee chain, opened both of its new stores at Suasana Bukit Ceylon – UMLand’s
Headquarters.
The outlets are
the first coffee shop and confectionery store at Suasana Bukit Ceylon that will
serve the population of nearby offices, surrounding residents and tourists.
Patrons can grab their favourite cuppa as early as 7.00AM up till 10.00PM on
weekdays and 9.00AM to 10.00PM on weekends and public holidays.
“We are truly
delighted that for 2018, we have opened a total of four stores for both brands
on top of our existing stores in Klang Valley; namely Toast Box Paradigm Mall,
Toast Box Subang Skypark, Toast Box Zenith Lifestyle Centre, Johor Bahru and
BreadTalk’s first ever concept store in Avenue K.
And at the start
of this year, we have also successfully further opened a total of nine stores
for both BreadTalk and Toast Box; namely Suasana Bukit Ceylon (BT & TB), Plaza
Low Yat (BT & TB), IOI Mall Puchong (BT & TB), Gateway@KLIA2 (BT &
TB), and UMLand Seri Austin, Johor Bahru (TB). I am also thrilled that in Q2 2019
we will open our flagship store in Star Boulevard, Jalan Yap Kwan Seng which
will house both of our brands.
Our focus this
year is also to grow the BreadTalk brand in Malaysia as we see positive growth
for the brand. This is in line with our plan to expand our brands’ footprint
nationwide as we are constantly exploring potential sites for our expansion;
especially in high footfall traffic areas and major towns so as to increase our
brand presence with the consumers.” said Freddie
Lee, Executive Director of UML
Lifestyle at the media event.
The event was
graced by the presence of, YBhg Tun Musa
Hitam, Chairman of UMLand YBhg Dato' Ng Eng Tee, Executive Deputy Chairman, UMLand, Mr. Dennis Ng Yew Khim, Group Managing Director, UMLand, Mr. Freddie Lee, Executive
Director, UML Lifestyle Sdn Bhd.
In addition, the
two stores in Suasana Bukit Ceylon will also serve as a training ground for new
recruits of BreadTalk and Toast Box as well as an R&D facility for both
brands.
Customers can also
enjoy a “Buy Three Free One”
promotion in conjunction with the opening of the BreadTalk concept store.
Toast Box will
also be having a promotion where customers can enjoy a cup of aromatic coffee
from Singapore’s leading Nanyang Coffee Chain at RM 1.90 up till the 28th of
February 2019. With a minimum spending of RM 15 at the outlet at Suasana Bukit
Ceylon, customers will receive a RM5 cash voucher.
About
BreadTalk
BreadTalk is a
distinctive, award-winning Singaporean brand that has gained international
appeal. It is renowned for the way it has revolutionized the culture of bread
consumption with its visually appealing and creative products. BreadTalk has
earned both industry and consumer recognition for its brand efforts. Its
international brand accolades include its success at the prestigious World
Retail Awards in 2014 in Paris; and clinching its first win at London-based
World Branding Award for “Brand of the Year” in the bakery category in 2018 It
was also voted by the consumers as their “Top Brand” for Franchise and Bakery
categories by the Influential Brand Awards in Singapore from 2013 – 2015.
Currently, BreadTalk stores in Malaysia are located at Suasana Bukit Ceylon, Avenue
K, Pavilion Kuala Lumpur and IOI City Mall Putrajaya, IOI Mall Puchong, Plaza
Low Yat and Gateway @ KLIA2.
About
Toast Box
Established in
October 2005 in Singapore to recreate the warm atmosphere of the Nanyang coffee
shops of the 60s and 70s, Toast Box seeks to bring people together to share the
same good taste of that era. It serves traditional favourites such as kaya
toast, half-boiled eggs, laksa, and curry chicken, as well as contemporary
delights such as peanut butter thick toast. Southeast Asian coffee, the
mainstay of the concept, is made the traditional way with freshly ground beans
and ‘pulled’ to bring out the flavour. Toast Box fast expanded with over 70
outlets strategically located all over Singapore, making it easy and convenient
for customers to enjoy quality Nanyang coffee and freshly toasted bread. Toast
Box has also been well received in other territories, expanding its foothold in
China, Hong Kong, Malaysia, and Taiwan.
Currently, Toast
Box is also located at Suasana Bukit Ceylon, Plaza Low Yat, Gateway @ KLIA2, Pavilion
Kuala Lumpur, Wangsa Walk Mall, Mid Valley Megamall, Empire Shopping Gallery, IOI
City Mall Putrajaya, IOI Puchong Mall, Zenith Lifestyle Centre, Paradigm Mall
PJ and Subang SkyPark Terminal.
About
UML Lifestyle
Incorporated in
the 4th quarter of 2017, UML Lifestyle Sdn Bhd is the Food & Beverage
(F&B) arm of United Malayan Land (UMLand) Bhd. The subsidiary provides
support and oversees the operations of its companies – Avenue Ambience Sdn Bhd
and Jjang Restaurant Sdn Bhd. UML Lifestyle Sdn Bhd is the appointed Master
Franchisee for BreadTalk & Toast Box Malaysia following the joint venture
with BreadTalk Pte Ltd, a Singaporean multinational food and beverage
corporation.
UML Lifestyle Sdn
Bhd aims to focus on expanding its footprint in the F&B industry, as well
as to strengthen the presence of BreadTalk, Toast Box and Gogirou as one of the
household brands in Malaysia.
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