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BreadTalk and Toast Box Now Opens at UMLand Headquarters

The two household brands’ training centre cum outlets are now ready to serve its customers at Suasana Bukit Ceylon

BreadTalk (BT), a leading boutique bakery chain in Asia and Toast Box (TB), Singapore’s leading Nanyang Coffee chain, opened both of its new stores  at Suasana Bukit Ceylon – UMLand’s Headquarters.

The outlets are the first coffee shop and confectionery store at Suasana Bukit Ceylon that will serve the population of nearby offices, surrounding residents and tourists. Patrons can grab their favourite cuppa as early as 7.00AM up till 10.00PM on weekdays and 9.00AM to 10.00PM on weekends and public holidays.

“We are truly delighted that for 2018, we have opened a total of four stores for both brands on top of our existing stores in Klang Valley; namely Toast Box Paradigm Mall, Toast Box Subang Skypark, Toast Box Zenith Lifestyle Centre, Johor Bahru and BreadTalk’s first ever concept store in Avenue K.

And at the start of this year, we have also successfully further opened a total of nine stores for both BreadTalk and Toast Box; namely Suasana Bukit Ceylon (BT & TB), Plaza Low Yat (BT & TB), IOI Mall Puchong (BT & TB), Gateway@KLIA2 (BT & TB), and UMLand Seri Austin, Johor Bahru (TB). I am also thrilled that in Q2 2019 we will open our flagship store in Star Boulevard, Jalan Yap Kwan Seng which will house both of our brands.

Our focus this year is also to grow the BreadTalk brand in Malaysia as we see positive growth for the brand. This is in line with our plan to expand our brands’ footprint nationwide as we are constantly exploring potential sites for our expansion; especially in high footfall traffic areas and major towns so as to increase our brand presence with the consumers.” said Freddie Lee, Executive Director of UML Lifestyle at the media event. 
The event was graced by the presence of, YBhg Tun Musa Hitam, Chairman of UMLand YBhg Dato' Ng Eng Tee, Executive Deputy Chairman, UMLand, Mr. Dennis Ng Yew Khim, Group Managing Director, UMLand, Mr. Freddie Lee, Executive Director, UML Lifestyle Sdn Bhd.

In addition, the two stores in Suasana Bukit Ceylon will also serve as a training ground for new recruits of BreadTalk and Toast Box as well as an R&D facility for both brands.

Customers can also enjoy a “Buy Three Free One” promotion in conjunction with the opening of the BreadTalk concept store.

Toast Box will also be having a promotion where customers can enjoy a cup of aromatic coffee from Singapore’s leading Nanyang Coffee Chain at RM 1.90 up till the 28th of February 2019. With a minimum spending of RM 15 at the outlet at Suasana Bukit Ceylon, customers will receive a RM5 cash voucher.

About BreadTalk
BreadTalk is a distinctive, award-winning Singaporean brand that has gained international appeal. It is renowned for the way it has revolutionized the culture of bread consumption with its visually appealing and creative products. BreadTalk has earned both industry and consumer recognition for its brand efforts. Its international brand accolades include its success at the prestigious World Retail Awards in 2014 in Paris; and clinching its first win at London-based World Branding Award for “Brand of the Year” in the bakery category in 2018 It was also voted by the consumers as their “Top Brand” for Franchise and Bakery categories by the Influential Brand Awards in Singapore from 2013 – 2015. Currently, BreadTalk stores in Malaysia are located at Suasana Bukit Ceylon, Avenue K, Pavilion Kuala Lumpur and IOI City Mall Putrajaya, IOI Mall Puchong, Plaza Low Yat and Gateway @ KLIA2. 
  
About Toast Box
Established in October 2005 in Singapore to recreate the warm atmosphere of the Nanyang coffee shops of the 60s and 70s, Toast Box seeks to bring people together to share the same good taste of that era. It serves traditional favourites such as kaya toast, half-boiled eggs, laksa, and curry chicken, as well as contemporary delights such as peanut butter thick toast. Southeast Asian coffee, the mainstay of the concept, is made the traditional way with freshly ground beans and ‘pulled’ to bring out the flavour. Toast Box fast expanded with over 70 outlets strategically located all over Singapore, making it easy and convenient for customers to enjoy quality Nanyang coffee and freshly toasted bread. Toast Box has also been well received in other territories, expanding its foothold in China, Hong Kong, Malaysia, and Taiwan.

Currently, Toast Box is also located at Suasana Bukit Ceylon, Plaza Low Yat, Gateway @ KLIA2, Pavilion Kuala Lumpur, Wangsa Walk Mall, Mid Valley Megamall, Empire Shopping Gallery, IOI City Mall Putrajaya, IOI Puchong Mall, Zenith Lifestyle Centre, Paradigm Mall PJ and Subang SkyPark Terminal.

About UML Lifestyle
Incorporated in the 4th quarter of 2017, UML Lifestyle Sdn Bhd is the Food & Beverage (F&B) arm of United Malayan Land (UMLand) Bhd. The subsidiary provides support and oversees the operations of its companies – Avenue Ambience Sdn Bhd and Jjang Restaurant Sdn Bhd. UML Lifestyle Sdn Bhd is the appointed Master Franchisee for BreadTalk & Toast Box Malaysia following the joint venture with BreadTalk Pte Ltd, a Singaporean multinational food and beverage corporation.

UML Lifestyle Sdn Bhd aims to focus on expanding its footprint in the F&B industry, as well as to strengthen the presence of BreadTalk, Toast Box and Gogirou as one of the household brands in Malaysia.

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