Banking on Innovation, Celebrating Malaysia: Our Merdeka AI Story

This Merdeka, Malaysians traditionally revisit familiar images of unity, struggle, and triumph. However, this year, the narrative is being presented differently—not through a camera lens, but through the power of algorithms. As the newest entrant in a crowded digital banking sector, Ryt Bank perceives its late arrival not as a setback, but as a source of clarity. The bank aims to stand out with inspiring ideas and a commitment to "banking done right" for the people, beginning with a groundbreaking new film.

Newly launched on August 26th, Ryt Bank—the world’s first AI-powered bank founded in Malaysia—has released a short film that reimagines the nation’s journey using artificial intelligence. From the golden age of the Malacca Sultanate to the birth of independence, it stitches together history in a way that feels both futuristic and deeply nostalgic. What is most striking is how little the film resembles a conventional commercial. Instead, it plays more like a cultural experiment, serving as a reminder that while the technology is new, the values it reflects are timeless: resilience, creativity, and togetherness.

This innovative project was created in collaboration with Ryt Bank’s creative partners, Ballsy and Vision Machina. It pairs expert storytelling craft with cutting-edge tools to push the boundaries of how national stories can be told. The deliberate choice of AI as the medium perfectly reflects Ryt’s own identity: bold, experimental, and future-facing.

Irene Cheah, Chief Marketing Officer of Ryt Bank, highlighted the symbolic timing of the launch: “Launching in the same week as Merdeka feels symbolic because the spirit behind both is closely aligned. Merdeka is not only about independence — it’s about courage, imagination, and the drive to create something new. That’s the same ethos we carry at Ryt Bank.”

Ultimately, this Merdeka is not just about looking back at history. It is about looking forward and imagining how technology can carry the nation’s story into the future without ever losing its heart.

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