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MIFB 2025 Concludes on a High Note, Celebrating Global Innovation and Future-Ready Solutions in the F&B Sector

 The Malaysian International Food and Beverage Trade Fair (MIFB) 2025 wrapped up its highly anticipated return with a resounding success, drawing over 12,000 trade visitors, 500+ exhibiting companies, and participants from more than 50 countries and regions. Held from 30 July to 1 August 2025 at the Kuala Lumpur Convention Centre, the event carried the theme Future-Ready F&B: Serving the Evolution of Trends, firmly establishing itself as ASEAN’s leading F&B industry platform.


The event was officially opened by YB Datuk Chan Foong Hin, Deputy Minister of Plantation and Commodities, in a vibrant opening ceremony that gathered key industry leaders, strategic partners, and members of the media. In his keynote address, YB Datuk Chan underscored the importance of embracing innovation, sustainability, and agility in navigating the rapidly evolving global food landscape.

“Platforms like MIFB play a vital role in accelerating Malaysia’s food innovation and sustainability journey, especially as we strive to grow our global presence in the halal economy and smart agriculture,” said YB Datuk Chan Foong Hin.

Also delivering welcoming remarks were Chua Wee Phong, Group Chief Executive Officer of Constellar, and Kelvin Ngow, President of the Malaysia Specialty Coffee Association and CEO of Coffex Coffee. The ceremony concluded with a high-energy launch moment and a guided exhibition tour that spotlighted standout showcases including MyFoodTech, Gastronomic Sensory Hub, and the debut of the Wine, Spirits & Beer Showcase.

“MIFB 2025 delivered a powerful showcase of how the F&B industry can adapt, evolve, and lead through innovation and responsible practices,” said Chua Wee Phong, Group CEO of Constellar. “We’re proud to have brought together the brightest minds and most forward-thinking brands to spark collaboration and drive meaningful change across the region.”


At the heart of the fair was the MIFB Knowledge Hub, which tackled major trends through the pillars of Smart, Sustainable and Scalable F&B. Dynamic sessions led by global experts and industry leaders explored topics including AI-powered food systems, cold chain logistics, halal export readiness and sustainable sourcing.

A special business track guided F&B brands on IPO preparation, market entry, and expansion through Malaysia’s halal economy, reinforcing the country’s growing stature as a global halal hub. Complementing this, the Halal Certification Workshop & Readiness Clinic provided actionable insights for both local and international exhibitors.

The MyFoodTech zone highlighted transformative technologies in processing, packaging, and food logistics, while the Gastronomic Sensory Hub captivated guests with live masterclasses by Chef Ikhwan and the MalaysiaPCA National Culinary Team, blending innovation with culinary artistry.

In a landmark collaboration with MSCA, MIFB 2025 hosted the 10th Malaysian National Coffee Championship (MNCC), the country’s premier platform for specialty coffee professionals. The finals featured top talent across four World Coffee Events (WCE)-sanctioned categories: Barista, Latte Art, Brewers Cup, and Cup Tasters, with winners earning a chance to represent Malaysia internationally.

Running in parallel was the inaugural Malaysia Café Expo (MCE), a vibrant new space for café professionals, lifestyle entrepreneurs, and F&B buyers. Featuring exhibitors like Berjaya Starbucks Coffee, Dutch Lady | FrieslandCampina Professional, Boncafe, 103 Coffee, and Dankoff, the expo offered insight into the future of café culture, from sustainable packaging to AI-driven café tech.

Another standout debut was the Wine, Spirits & Beer Showcase, curated in partnership with Crafted. The showcase featured immersive masterclasses such as “Cheers to Cheese”, “Whisky Through Time”, and “Hidden Gems of Portugal”, combining education with experiential tasting in a first-of-its-kind format for MIFB.

With its forward-looking content, cross-border partnerships, and high-calibre visitor profile, MIFB 2025 reaffirmed its role as a key growth engine for the region’s food and beverage ecosystem.

For more information about MIFB and future events, please visit https://mifb.com.my.

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