GMG, one of the Middle East's leading family-owned conglomerates that entered the Southeast Asia market at the end of 2020, is excited to announce the grand opening of Sun & Sand Sports (SSS) in Malaysia, solidifying its foothold in Southeast Asia. The highly anticipated grand launch, aptly themed ‘SSS Active Arcade’, took place at Centre Court, Mid Valley Megamall , and provided an extraordinary experience to fitness enthusiasts and lifestyle seekers alike. With the opening of its stores in Mid Valley Megamall, Pavilion Bukit Jalil, and the soon-to-be-opened outlet at TRX , this strategic expansion marks a significant leap towards its vision of establishing 11 stores across Southeast Asia, including Malaysia, within the next 36 months. SSS stores will introduce Malaysians to a world of fitness and lifestyle products, featuring over 21 global brands across various sports and intensity levels. This launch stands as a testament to SSS’s commitment to inspiring Mala