Haier Malaysia today launched a range of new products that will headline its charge into the 2024 home appliance and consumer electronics market. Designed to make Malaysian lives better, the new lineup introduced at the ‘Inspire Future Dreams - 2023 Haier Media Engagement’ event includes air conditioners, refrigerators, freezers, washing machines, televisions, water heaters, and kitchen appliances. Their introduction emphasises Haier’s commitment to enhancing customers’ lifestyles through the ‘Smart Living’ philosophy by delivering superior quality and more convenience. Haier Malaysia Managing Director Fan Jing said, “Customer satisfaction is at the heart of Haier’s mission. We dedicate extensive research and rigorous testing to develop high-quality products that seamlessly fit the evolving needs of today’s modern users. Our pursuit of customer-centric solutions is guided by our drive to enable ‘Smart Living’. Through innovative product design, we aim to provide unrivalled comfort and