Lotus’s Malaysia raises the marketability of homegrown products with its fifth Buy Malaysia Campaign with MDTCA
Lotuss Stores (Malaysia) Sdn Bhd (Lotus’s Malaysia) together with the Ministry of Domestic Trade and Consumer Affairs (MDTCA) launched its Buy Malaysia Campaign 2022 to instil the spirit of patriotism and a sense of pride amongst Malaysians toward all homegrown made products.
Launching the
Buy Malaysia Campaign at Lotus’s Shah Alam today was Yang Berhormat Dato’ Rosol bin
Wahid, Deputy Minister of Malaysia Domestic Trade and Consumer Affair’s
accompanied by Hairol Ariffein Sahari Chief Executive Officer of Halal
Development Corporation and Kenneth Chuah, President of Lotus’s Malaysia.
In its continuous support for the growth and
development of homegrown brands from Malaysia, Lotus’s commits to delivering
its responsibilities in supporting, transforming, enhancing, and encouraging
the capacity and capabilities of local Small and Medium Enterprises (SME)
through its vigorous B2B programmes.
“Apart from being a platform
for local producers to gain wider market access to advance their businesses, we
also supply local small- operated businesses or your neighbourhood Kedai
Runcits with bulk items at very competitive pricing. To date, we now have
over 900 Kedai Runcits subscribing to this convenience and our efforts
to enlarge this reach will continue”, said Kenneth Chuah, President of Lotus’s
Malaysia.
He further added that the
Lotus’s SME Support Team is always on a lookout for potential suppliers through
working closely with MDTCA and other government agencies like the Ministry of
Agriculture and Food Industries (MAFI) and HDC.
To help raise the marketability of locally
manufactured products from its 95 partnering SMEs, the retailer will also be conducting
various initiatives that include media engagements, in-store communication,
promotions, and product samplings to gain consumer interest and trust for
quality, affordable Malaysian made products from now until December 2022. Currently,
consumers can enjoy over 800 Malaysian made products of which 400 products are
certified Halal at all its 64 stores nationwide.
Forming part of the programme earlier today are 15 out
of the 95 Lotus’s partnering SMEs and five NGOs together with social enterprises
who have been allocated space to not only sell but more importantly promote
their products and cause to consumers.
As an appreciation and recognition to these homegrown
Malaysian brands and products, Lotus’s together with the Ministry and HDC awarded
ten companies with the Best Lotus’s SME Suppliers award, three SMEs with the Best
New Lotus’s SME award, and five companies for the Top Performing HALAL SME during
the Make Halal Your First Choice Campaign in collaboration with HDC.
In line with its #KitakanJiran spirit and to encourage
the good work conducted by the NGOs and social enterprises, Lotus’s also
contributed vouchers worth RM500 each to five NGOs together with the social
enterprises participating in the launch of Buy Malaysia Campaign 2022.
Besides that, Lotus’s also shared that it is embarking
on a new programme that aims to develop and empower the next generation of entrepreneurs
of modern small retail outlets through the sharing of its expertise and
knowledge of the retail industry. The retailer hopes to not only provide local
suppliers with wider market access but help more Malaysian business owners to
operate profitably.
On top of that, the retailer also launched its Fiesta
Nusantara Bersama Lotus’s event, bringing 80 local entrepreneurs from across
the country to promote delicacies, arts & crafts, accessories, fashion wear
and beauty care products to consumers at four of its outlets, namely Lotus’s
Ampang, Lotus’s Rawang, Lotus’s Semenyih and Lotus’s Shah Alam from now until
year end. The public are to follow its social media pages for updates.
Further to support the country’s economic growth,
Lotus’s is actively providing more employment opportunities for Malaysians via
its Kru Ceria recruitment drive. The retailer also emphasised the value of
creating a diversified and inclusive working culture by welcoming senior hires,
people with disability and people under parole to be part of its growing family.
Lotus’s believes that everyone should be given a fair chance to work and
enhance their own livelihood and be productive members of society.
The retailer will continue to invest in Malaysia with
the introduction of new Lotus’s stores in various formats bringing fair price
to wider consumers as well as creating more employment opportunities. The
company wants consumers to not only see them as the preferred shopping
destination that provides value, quality and affordable goods but also a caring
neighbour within the community that supports the nation’s sustainable growth.
About Lotus’s Malaysia
Lotuss Stores Malaysia Sdn Bhd (Lotus’s Malaysia) is a
member of the Charoen Pokphand Group Co Ltd (C.P. Group) since December 2020.
The C.P. Group is a multinational conglomerate, operating across various
industries ranging from agricultural, industrial to service sectors. C.P. Group
currently has investments in 21 countries and economies.
Having acquired Tesco Malaysia’s business in December
2020, Lotus’s Malaysia has assumed the operations of all existing Tesco stores,
employing 9,000 employees across one head office, two distribution centres and
64 stores throughout Peninsular Malaysia. Lotus’s also has Malaysia’s most
extensive online grocery home shopping network with over 100 delivery trucks
and operations in Penang, Johor Bahru, Melaka, Negeri Sembilan and Ipoh.
As a testament to the work that it has been doing in
delighting customers every day, Lotus’s was awarded the Best Foreign Retailer
and Fair Price Shop Award 2020 by the Ministry of Domestic Trade and Consumer
Affairs in November 2021.
Lotus’s was also awarded the Caring Employer Award in
2021 by the Ministry of Women, Family and Community Development in conjunction
with the International Day of Persons with Disabilities.
To learn more about our sustainability
efforts, do visit https://corp.lotuss.com.my/
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