Skip to main content

Raising Integrity Standards of the Beauty & Wellness Industry Worth USD1.5 Trillion Globally

The global beauty and wellness market was estimated to be valued at more than USD1.5 trillion, with annual growth of 5-10%, according to McKinsey.

The perception of beauty has developed over the years, with overall wellness taking center stage. Today, consumers view wellness through a much broader and sophisticated lens, encompassing not just beauty and appearance but fitness and nutrition with overall physical and mental health as a personal goal.

Yap Yann Fang, Beauty & Co. CEO and founder (right), and Jason Marc Campbell (left)

Despite its rise, the industry is plagued with issues. Gimmicky hard selling methods, emotional blackmail and body shaming are common negative tactics used to draw in sales. In the process, these strategies pressure and intimidate the customer, leading to sales but drawing negative rapport for the industry as a whole.

According to the Consumer Association of Singapore, the beauty industry received the highest number of consumer complaints compared to other industries. The industry’s use of aggressive sales tactics, amongst others, was cited as a factor.

Just today, in an aim to shift the industry’s perception, beauty and wellness firm Beauty & Co. held an event titled ‘Selling with Love’, partnering with international speaker and author of the book ‘Selling with Love: Earn with Integrity and Expand Your Impact'', Jason Marc Campbell.

 “I believe that we must propagate and share knowledge on the value of responsibility in how we sell, how we market, how we treat our employees, and even how businesses invest their money. This applies to any industry, but is particularly rife in beauty and wellness,” said Jason Marc Campbell.

Speaking at the event, Beauty & Co. CEO and founder Yap Yann Fang said “Hard selling is a major issue in the beauty and wellness industry. The tactics may result in short-term gains, but over time, damage the reputation of the industry at large.

“With pent-up demand returning, this is an apt time to look into this area. Clients today are more vocal and voice their opinions openly. With the rise of ‘reviews’ as a main source of credibility, businesses must prioritize genuine integrity above all else, irrespective of industry.

“We are driving efforts to spread awareness on ethical selling and raising industry standards. To help with this movement, we need to band together with our peers for a larger impact. In spite of the tremendous global market size, we are able to expand so much locally if we do things ethically and raise the standards.

 “The principles of selling with love encourage businesses to be strategic about their long term goals in the industry. Understanding their target market and what really attracts the segment will make it for business to build effective products, minus the gimmicks.

 “This is complemented by the integration of tools and processes that work for the business. Finally, it is important to be authentic and transparent, and to love what one does, as this will become evident to customers whilst driving revenue,” said Yap.

 The industry workshop that was also held today was well attended by industry peers such as aesthetic doctors, dentists, beauticians, hair salons operators, and representatives from pharmaceutical firms.

 Since 2020, the Beauty & Co. co-working and wellness centre located in Gardens, Mid Valley Megamall has operated through the pandemic. It has achieved over 60% in revenue and expanded to six outlets throughout Klang Valley by applying the principles of “sell with love”.

 As Malaysia’s first beauty and wellness co-working space, Beauty & Co. offers space, and technology in terms of various aesthetic, beauty, wellness machines and trained beauty professionals. Here, beauty and wellness practitioners focus on their strengths while Beauty & Co. helps market their services and provide the necessary structural support such as FDA approved beauty and aesthetic machines.

 “We realize that besides sharing the ‘hardware’ of space and technology, we also need to share the ‘software’ of integrity and selling with love with our beauty-preneurs and customers. Whilst we are also on our own learning curve, we hope to start a movement that will have a ripple effect across the beauty and wellness industry, for the better,” added Yap.

About Beauty & Co

Established in 2020 , Beauty & Co. is a beauty, wellness, and co-working firm that aims to be a one stop center. Beauty & Co provides 4 main treatments - sexual health, weight loss, pigmentation, and anti-aging, hinging on state of the art equipment and knowledgable, skilled beauticians invested in solving clients’ problems effectively.

Beauty & Co is founded by Yap Yann Fang, whose journey started with her as a teenager, working at her mother’s salon. At 25, she successfully built BizzyBody, a chain of slimming centers. Fast forward, a transformative encounter in the US showed her that the beauty industry operators don’t need to strive in fierce competition, driving customers away with desperate practices. Inspired, she started Beauty & Co., a one stop center for beauty, wellness and co-working, now expanded to six outlets in the Klang Valley.

 

Comments

Post a Comment

Popular posts from this blog

Touch ‘n Go Group Empowers Children with Learning Disabilities Through Volunteer Efforts

  In a heartwarming initiative and recognising the importance of community involvement, Touch ‘n Go Group has taken the lead in rallying volunteers to make a positive impact on the lives of children with learning disabilities by assisting in the regular hippotherapy and hydrotherapy sessions organised by IDEAS Autism Centre for their members. With the mission to create a more inclusive and supportive environment for these children, these volunteers have become champions of change through their compassionate efforts. Besides fostering an atmosphere of trust, empathy, and love, they also forged meaningful connections with the children by helping them mount and dismount horses during their regular hippotherapy sessions and supporting or simply providing companionship throughout their hydrotherapy sessions in the swimming pool.   The IDEAS Autism Center serves as a haven for children with various learning disabilities, providing them with specialized education, therapies, a...
Post a Comment
Read more

Malaysia Heavy Construction Equipment Owners’ Association (MHCEOA): New Tax Policy must have a transition mechanism.

  Leong Foo Yew, President of the Malaysia Heavy Construction Equipment Owners Association (MHCEOA), has called on the government to provide reasonable buffer periods and support measures for small and medium enterprises (SMEs) during the implementation of the e-invoice system and the Sales and Service Tax (SST). This appeal aims to alleviate the dual operational pressures faced by businesses and prevent inflationary effects in the construction sector from being passed on to consumers. The MHCEOA recently held a luncheon to celebrate its 33rd anniversary, during which the 16th term (2025–2028) council members were sworn in. In his speech, Leong highlighted that the industry is currently grappling with administrative and financial challenges due to the simultaneous rollout of e-invoicing and SST. He noted that these additional compliance burdens come at a time when SMEs are already struggling with rising labor costs, wage pressures, and regulatory expenses—pushing many into even...
Post a Comment
Read more

Sime Darby Property’s Elmina Lakeside Mall Kicks Off 1st Anniversary with Spectacular Swiss Dream Circus ‘Gala Night’

Elmina Lakeside Mall, Sime Darby Property Berhad’s (“Sime Darby Property” or the “Group”) second wholly-owned retail destination, turns one with an anniversary celebration that dazzles and thrills with fun activities for all ages, tantalising food, andtop-notch entertainment. The incomparable Swiss Dream Circus' Gala Night on 1 August set the tone for the mall’s anniversary celebrations with a night to remember. The highly-acclaimed Swiss Dream Circus, making its Malaysian comeback with an all-new production titled Passion – The Greatest Show in Town, features a vibrant 14- member international troupe headlined by Misha, the celebrated clown known for his role in Cirque du Soleil. The show also stars Cyr Wheel virtuoso Bogdan, roller-skating duo Diana and Maksim, Andrei Pogorelov’s daring Wheel of Death, violinist-singer Evgeniia, the lightning-fast Quick Change duo Tom & Jenny, and Emiliano Sanchez’s mesmerising horizontal juggling and the electrifying aerialists Duo Liberty, ...
Post a Comment
Read more