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GOODDAY MILK PREPARED MORE THAN 1,000 UNDERPRIVILEGED FAMILIES FOR A MEANINGFUL RAYA CELEBRATION

 

Despite the abrupt start to the Raya celebrations this year, many families were still determined to have a fruitful celebration with their loved ones. Goodday Milk, one of Malaysia’s favourite milk brands since 1968, has taken a different approach in its effort to give back to the community by fostering the spirit of giving to the best of their capabilities to enlighten the lives of more than 1,000 underprivileged families and helping them to complete their preparation for a meaningful Raya celebration.

Through the Goodday Berkat Sepakat Campaign that was held throughout the month of Ramadan in three different locations in Selangor, Johor, and Kelantan, the campaign provided a platform for everyone to be able to contribute within their capabilities and effort that will be rewarding for the underprivileged community. Standing strong in their key value of this initiative, “Sekecil usaha, Sebesar makna”, Goodday Milk believes that contributing charitable acts in any form, be it the littlest gestures such as donating goods, time or skills, can create a bigger impact on the underprivileged rather than the amount of money contributed. 

“We often carry the perception that charitable acts can only be done by the wealthy or in monetary form, hence, with Goodday Berkat Sepakat Campaign, we wanted to break this notion and educate Malaysians that charity is not only about the rich giving to the poor, but also about ‘everyday’ people helping each other out within own capabilities. This year, we are not only giving underprivileged families a momentous Raya but also a significant Ramadan for volunteers to pour their heart and effort for the community ,” said Amy Gan, Vice President of Marketing of Etika Sdn Bhd.

“The Goodday Berkat Sepakat Campaign is one of the most meaningful events that we have organised so far, and it was able to touch many lives through a more intimate form of giving. As we understood that the spirit of giving is always in the heart of every Malaysian, we wanted to provide this platform that can enable anyone to give what they can to the less fortunate,” added Amy.

Goodday Milk has reached out to fellow Malaysians to volunteer their skills and expertise by setting up various kindness stations to provide free services such as hair cutting, shoe mending, tailoring, and medical check-ups for the less fortunate to prepare for an adequate Raya celebration. The Goodday Berkat Sepakat campaign has managed to pull more than 1,000 people to attend the free market called ‘Tapak Berkat’ with families and children getting new haircuts, checking on their health and having complimentary mending services for their baju melayu. On top of the ‘Free Market (Tapak Berkat)’ activities, Goodday Milk also prepared Juadah Berbuka and donated goods (clothing and groceries items) for families that attended the event to complete their Raya preparation.

With a positive turnout from the community at all three locations, the campaign was able to live up to its essence of “Sekecil usaha, Sebesar makna”, and was able to spread festive cheer for all the families involved with all forms of charitable act.

 

To find out more information on Goodday Milk, please visit:

 https://www.facebook.com/gooddaymilkmalaysia.

To find out more on the Goodday Berkat Sepakat Campaign, please visit:

https://www.youtube.com/watch?v=9gtoCsVDqU0&t=9s

***

Goodday Milk has been a favourite in Malaysia since 1968 and is one of the country’s leading Pasteurised Fresh Milk in the Liquid Milk Segment today. Manufactured by Etika Dairies and distributed locally by Etika Sdn Bhd, Goodday Milk is bursting with freshness and packed with protein, calcium and vitamins to complement a healthy diet and balanced lifestyle. It is currently available in a variety of variants such as Full Cream Milk, Fresh Milk, Low Fat Milk, Chocolate Flavoured Milk, Kurma Flavoured Milk and Goodday Balance in Low Fat and Low Fat Chocolate variants in pasteurized form as well as Full Cream Milk, Low Fat Milk, Chocolate Flavoured Milk, Strawberry Flavoured Milk, Kurma Flavoured Milk, Banana Flavoured Milk and Goodday Charge and Good Vibes (non-dairy) in UHT form.

One of Malaysia's leading drink distributors, Etika Sdn Bhd is the official bottler for PepsiCo in Malaysia. Etika Sdn Bhd markets and distributes some of PepsiCo's global brands such as Pepsi, Tropicana, Mountain Dew, Revive Isotonic, Mirinda, 7UP, Lipton Ice Tea, Gatorade, Sting and Evervess, as well as Kickapoo (a Monarch trademark) and its own range of products which include WONDA Coffee, Goodday Milk, Calpis, Dairy Champ, Hijrah, Chill Asian Drinks and Bleu.

 

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