The Fashion Journal at Setia City Mall is the all-new, go-to
fashion precinct located on level UG-135. The new fashion retail concept is
home to a collection of unique homegrown brands to cater to your fashion and
beauty needs, from April 2022 onwards.
“As Shah Alam's largest urban lifestyle shopping mall, Setia
City Mall constantly seeks to deliver fresh concepts to elevate the shopping
experience for our customers. What inspired the birth of The Fashion Journal
was the desire to create a unique space, to support local brands by providing
them a platform and space to showcase their products and offerings,” said
Vivien Phuah, General Manager, Setia City Mall.
“The Fashion Journal is a unique concept as each brand
featured has its distinct identity and products that have been carefully
curated to cater to our target audience. It is a cozy one stop haven for
shopaholics, where they can shop for fashion, beauty and even indulge in a
cuppa with their friends when they want a break from shopping,” added Phuah.
The brands featured at The Fashion Journal include Bayu
Somerset, offering affordable Kedah Baju Kurung and Kebaya with unique prints
that are made to fit any woman’s unique sense of style. Meanwhile, Binwani’s
offers a selection of fashion fabrics for your everyday style and needs. Next,
LOCKA provides trendy clothing and design pieces, with individuality,
authenticity and utmost comfort at the heart of the brand’s philosophy. UMMA
offers a wide range of head scarves, inners and accessories completes the
fashion line up with its range of comfortable, versatile and modern modest wear
for women of all walks of life.
“We’re excited to be a part of The Fashion Journal as it is a
unique retail space that offers an intimate and cozy shopping experience, while
providing us with an opportunity to grow and expand our customer base. We’re
confident our fashion forward clothing line will appeal to shoppers who are
looking for individuality and elegance in their festive wear,” said Shukri Shari,
Creative Director of LOCKA.
Additionally, for makeup enthusiasts, head over to NITA and
SYEDEWA. The former is the go-to cosmetic line for young women who want to add
zest and colour into their everyday lives, and the latter serves up specialised
and individualised cosmetics for all skin tones. Patrons can also cap off their
shopping experience at Oh Apong, a homegrown creamery that specialises in gula
apong ice cream and coffee.
“The fashion offerings at The Fashion Journal perfectly
complement our range of cruelty-free and wallet-friendly home-grown cosmetics.
Our wide range of hypoallergenic makeup products which suit all skin tones,
will certainly be a hit among the mall’s patrons,” said Aznita Azman, Founder
of NITA.
So be ready to head over to Setia City Mall’s The Fashion
Journal to celebrate Raya in style and check out exclusive in-store promotions.
For more information, visit setiacitymall.com
About
Setia City Mall
Setia City Mall is a joint venture between Malaysian property developer S P
Setia and the Asian Retail Investment Fund, a wholesale fund managed by global
property and infrastructure group, LendLease. Setia City Mall is a mid-market,
fun and affordable family experience, which encompasses amazing green space,
fantastic shops, great food and entertainment. The project is located in Setia
Alam, a 4,000-acre township, 35 minutes' drive from the capital of Malaysia,
Kuala Lumpur.
With over 1.1mil square feet of Net Lettable
Area, and more than 4,000 available parking bays, Setia City Mall is recognized
as the largest mall in Shah Alam. More than 280 retailers are spread across 4
levels creating the ultimate destination of choice for shopping, dining,
entertainment and parklife in the area. Key retailers include Lulu Hypermarket
and Department Store, Parkson, Golden Screen Cinemas, Fitness First, Zara,
H&M, Uniqlo, Padini Group, LC Waikiki, Max Fashion, Urbanfresh, Mr. DIY,
Harvey Norman, Kaison, MPH Bookstore & many more.
In addition to leading local and international
retailers, the mall also houses an alfresco dining precinct, a 10.5 acre park,
an outdoor fountain and exceptional children’s play facilities. The mall has
also received Singapore’s Building and Construction Authority (BCA) Green Mark
Gold Award, the first mall in Malaysia to receive such an accolade. Setia City
Mall is the Retail category winner of the Federation of International Real
Estate (Fiabci) Prix d’Éxcellence Awards 2014, The Edge-PAM Green Excellence
Award and Fiabci Malaysia Property Award 2013.
About The Fashion Journal
Located in Setia City Mall (Level UG-135), The Fashion Journal is a lifestyle concept store that is home to a collection of unique homegrown brands to satisfy your fashion and beauty needs.
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