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Senheng Launches S-Food As Part of the New Super App

 

Senheng is launching its new and enhanced Senheng App in stages and S-Food will be launched in November 2021.

S-Food is a food delivery platform where PlusOne members can order food delivery from a wide range of food merchants and restaurants while earning high S-Coin cashback. It is a platform for restaurants or food merchants to reach our 3 million PlusOne members.

For every S-Food order completed, PlusOne members will earn high S-Coin cashback of up to 20%. The S-Coin cashback is a reward system that PlusOne members earn with every purchase on an eligible lifestyle product or service in the Senheng App. The S-Coin can be redeemed at any Senheng or senQ outlets nationwide.

S-Food features multiple payment methods and options for customers to get their food orders, such as delivery, pick-up, drive-thru, and contactless delivery.

Senheng hopes that S-Food can help Malaysia F&B SMEs to go digital with a low-cost of entry and provide them with a new channel for food delivery sales.

As part of the S-Food launching promotion, PlusOne members can earn up to 36% S-Coin Cashback, from 1st November 2021 to 4th November 2021. The additional cashback reward is limited to the first order per PlusOne member only.

In addition, PlusOne members get to join the “S-FOOD je!” Campaign from 1st to 30th November 2021. How it works:

1.                   Order food from S-FOOD in Senheng App. (Each transaction will be counted as ONE entry)

2.                   Follow @senhengapp on both Facebook and Instagram.

3.                   LIKE the S-FOOD je! Campaign Facebook/Instagram post (will be posted on 1st November 2021) and tag THREE (3) friends in the comment section.

4.                   Share a photo of your S-FOOD meal at your Facebook/Instagram account and include the hashtag #SFOODje in your caption and tag @senhengapp.

5.                   Complete the steps above before the closing time to be entitle to the weekly lucky draw (e.g. 11:59pm of 7 / 14 / 21 / 30 Nov 2021). The postings that missed the closing time will be brought forward to the following week’s lucky draw.

6.                   ONE (1) lucky PlusOne member winner will be drawn randomly by the system from the pool of entries every week. One order = one entry, two orders = two entries, and so on. More entries will mean a higher chance for one PlusOne member to win a prize. One PlusOne member can only win one (1) prize throughout the whole campaign period.

Prize: Samsung 43” TU8000 4K Smart TV (worth RM 1,999.00) x 4 units (1 unit per week)

Besides that, PlusOne members can participate in the Spend & Win S-Coin from 1 September to 30 November 2021. PlusOne members who made purchases in the eligible lifestyle products and services in the Senheng App in the month of September 2021 to November 2021 will stand a chance to win up to 33,300 S-Coin (valued at RM333).

About Senheng

Established in 1989, Senheng has since gone through 6 rounds of transformation programs and is today the biggest Consumer Electronics retailer in Malaysia in terms of revenue. Senheng embarked on Business Intelligence in 2004, Digitalisation in 2015, and initiated Seamless New Retail business strategy in 2017. With 2 major brands SENHENG and senQ, SENHENG focuses on neighbourhood shop-lots while senQ in shopping malls to capture different market segments. In pursuit of its recent business direction as territory champion, Senheng has invested a huge amount of resources to uplift and upgrade its retail outlets. Senheng has achieved an operating revenue of RM1.4 billion in 2020 and is in the process to be listed in the Main Board of KLSE as per the Prospectus Exposure by Securities Commission Malaysia in July 2021.

About S Ecosystem

Senheng outsources its CRM to S Ecosystem, establishing the commitment of S Ecosystem to develop the new Senheng App. Senheng App is designed and built exclusively for the 3 million PlusOne members and counting. The key objectives of S Ecosystem are to enhance RFM, grow new databases, and increase sales revenue. S Ecosystem utilises Alibaba Cloud's B2B2C retail technologies to streamline Senheng business operations across both online and offline commerce channels to enhance customer experience.

 

For more information, please contact S Ecosystem at info@seco.com.my.

 

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