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PIZZA HUT SERVES UP A TASTE OF TRAVEL WITH THE NEW LIGHT & AIRY HAND CRAFTED PIZZA LAUNCH AT RM1.90

Creator of the iconic Pan Pizza and Stuffed Crust Pizza much loved by many from around the world, Pizza Hut is once again set to wow with a brand-new crust creation that takes pizza enjoyment to a whole new level. Following years of development, the new Hand Crafted San Francisco Style Pizza gives a light, airy yet crisp eating experience, created especially to delight the taste buds of the new modern pizza lovers.

Being the biggest pizza brand in Malaysia, nothing is more important than putting customers at the heart of everything, ensuring every pizza experience is easy and delightfully tasty for all walks of life. The growing preference for artisanal and authentic food experiences amongst the young presents an opportunity for Pizza Hut to delight once again with pizza innovations made accessible.

The new Hand Crafted San Francisco Style Pizza is handmade fresh daily using sourdough that goes through a long fermentation process, creating open cell structures that actually transforms the taste and texture of the pizza. This results in a unique pizza crust that is crisp on the outside, yet soft, light and airy as you bite into it, while leaving an aftertaste of subtle sourdough flavour.

“This innovative technique will reimagine the thin pizza usually found in the market into one that is extraordinarily multi sensorial, uniquely available only in Pizza Hut. The Hand Crafted San Francisco Style Pizza is a multi-textured pizza crust, packed with taste yet equally light. It is truly a league on its own – so light yet so tasty, made easily accessible for all Malaysians to enjoy,” said Emily Chong, Chief Marketing Officer of Pizza Hut Malaysia.

To celebrate the launch, Pizza Hut has sparked up a creative campaign that reaches out and relates to what all Malaysians are likely feeling right now – the longing for travel and new experiences amidst the stricter lockdowns since June. The solution is to offer Malaysians a chance to experience a new way of travel - through their tastebuds with the new Hand Crafted San Francisco Style Pizza. The multi sensorial crisp, light and airy bite is a new extraordinary out-of-this-world.

“We hope to make the lockdowns more bearable with this creative campaign where 10,000 lucky Malaysians will be able to grab the Pizza Travel Pack at an introductory price of RM 1.90 to easily enjoy the extraordinary new pizza experience in a simulated travelling setting,” said Emily Chong.

The unique Pizza Travel Pack will be available for purchase on 14 th - 16th of August 2021 (3 days) at 3 pm for 1 hour only at https://travel.pizzahut.com.my on a first come, first served basis. Meantime, the new Hand Crafted San Francisco Style Pizza is widely sold across 418 stores nationwide through online delivery and takeaway from www.pizzahut.com.my, Pizza Hut App, GrabFood or simply walk-in to any Pizza Hut stores for dine-in and takeaway. This innovative crust is available in all your favourite toppings, in both ala carte pizzas, pizza combos as well as in a specially created 50% promotion (www.pizzahut.com.my/order/promos) to commemorate the launch.

About QSR Brands (M) Holdings Bhd (QSR Brands): 

A franchisee of over 850 KFC restaurants in Malaysia, Singapore, Brunei, and Cambodia, QSR is also the operator of Pizza Hut in Malaysia and Singapore, with more than 480 restaurants and delivery concept in Malaysia and Singapore. In addition to its restaurant operations, it is extensively involved in breeder and contract broiler farming, hatchery, poultry production and processing as well as a host of ancillary businesses including baking, commissary and sauce production. This makes QSR the first and only fully integrated food operator in Malaysia. QSR Brands and its subsidiaries guarantee full halal compliance to customers in all of the Group’s markets. Every aspect of the food manufacturing process follows strict controls and accepts only certificates recognised by the Department of Islamic Development Malaysia (JAKIM) and strictly adheres to MS1500:2009. ____________________________________________________________

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