MyCEB Charts Malaysia’s Journey with Malaysia Business Events Strategic Marketing Plan 2021 – 2030 Launch

Malaysia Convention & Exhibition Bureau (MyCEB) is exuberant to embark the coming decade through the launch of their Malaysia Business Events Strategic Marketing Plan 2021 – 2030. YB Dato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture (MOTAC) Malaysia, officiating the launch that takes place at Pullman Bangsar Kuala Lumpur on the 15 of April 2021 showcases MyCEB’s strategic marketing plan for Malaysia’s business events (BE) industry that is anchored upon three main pillars namely optimisation, foresight and competitiveness.

The Launch Gimmick of Malaysia Business Events Strategic Marketing Plan 2021 - 2030 by YB Dato' Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture (MOTAC) Malaysia

The Strategic Marketing Plan (SMP) evaluates critically past strengths and weaknesses by carefully processing internal data in order to formulate future strategies and action plans while embracing sustainable marketing approach driven by continuous process of adapting digitalisation and innovation.

Presentation of Appreciation Certificate to Meet in Malaysia Campaign Launch and Meet in Malaysia @ MBEW 2020 Speaker (YBhg. Dato’ Sri Abdul Khani Daud) by YB Dato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture (MOTAC) Malaysia

YB Dato’ Sri Hajah Nancy Shukri, the Minister of Tourism, Arts and Culture (MOTAC) Malaysia said “It is important that we embrace the role as a driver of change. MyCEB as an agency under the purview of MOTAC has done a tremendous job by being proactive in addressing concerns when they arise and remain conscious of the needs and expectations of the industry. The majority of the strategy will be driven by the industry players; however, there is a clear role for government in facilitating growth of Malaysia’s business and international sporting events industry.”

Presentation of Malaysia Business Events Strategic Marketing Plan 2021 - 2030 by YB Dato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture (MOTAC) Malaysia to YBrs. Encik Mohd Zamri Mat Zain, Deputy Secretary General (Tourism), Ministry of Tourism, Arts and Culture (MOTAC) Malaysia

“In charting out a better future for the next decade, the SMP aspires to deliver transformative outcome by constituting 3% of the travel and tourism industry and create an estimated 25,833 total employment by 2030,” she added.

“In line with Ministry of Tourism, Arts and Culture’s Strategic Plan 2021 – 2025 and National Tourism Policy (NTP) 2020 – 2030, the SMP places significant emphasis on integrated approach towards business and international sporting events industry. The SMP is the result of lengthy consultation with industry partners and stakeholders, with the ideas and vision brought together by Malaysia Convention & Exhibition Bureau. Their willingness to work together in developing this strategy is a testament to their commitment to the growth and development of Malaysia business and international sporting events industry,” said YBhg. Dato' Dr. Noor Zari bin Hamat, Secretary General of Ministry of Tourism, Arts and Culture (MOTAC) Malaysia.

The Chief Executive Officer of MyCEB, Dato’ Sri Abdul Khani Daud shared on how the development of the SMP anchors the BE industry for the decade to come.

Introduction to Malaysia Business Events Strategic Marketing Plan 2021 - 2030 by Ms Adlina Borhan, Chief Executive Officer and Co-Founder, AB & Artho Tourism Marketing & PR

“Malaysia has remained steadfast in the wake of a pandemic outbreak in 2020, which was also supposed to be the Visit Malaysia 2020 year. Entering the new decade, MyCEB is determined to uplift Malaysia’s BE industry by reinvigorating it both substantively and strategically. This SMP creates a pathway for business and international sporting event in Malaysia that can boost Malaysia’s BE industry to re-emerge stronger than before in the coming decade.”

Launching Speech by YB Dato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts & Culture(MOTAC) Malaysia

Suffice to say, achieving global competitiveness over the next decade is a critical endeavour in achieving the national mission. Such pursuit of competitiveness must involve developing the necessary strength and resilience, as well as the capacity to rise above the challenges. The Malaysia’s Business Events Strategic Marketing Plan 2021 – 2030 will create a pathway for industry players and stakeholders to position Malaysia as one of the world’s preferred business and international sporting events destinations.

Let’s Meet in Malaysia. BE Greater, Together.

About MyCEB

MyCEB was established in 2009 by Ministry of Tourism, Arts and Culture, Malaysia to further strengthen Malaysia’s business tourism brand and position for the international business events market. A non-profit organisation, MyCEB serves as a central hub to assist meeting and event planners to bid for and stage international business events in Malaysia and act as a conduit for national product development. MyCEB’s goal is to improve its rankings as an international meetings destination within International Congress and Convention Association (ICCA) and to grow business tourism arrivals to Malaysia.

For more information, please visit www.myceb.com.my and follow us on www.facebook.com/MyCEB, Twitter (@MyCEB) and Instagram/MyCEB