Skip to main content

‘Cendolah’ Launches the First Ready-To-Drink Cendol Beverage in Malaysia

Homegrown F&B company, Asia Innovative F&B Sdn Bhd, has introduced an exciting new product for dessert lovers with the launch of ‘Cendolah’, the country’s first instant, Ready-to-Drink Cendol beverage. 

Voted among the top 50 of the world’s best desserts by CNN, cendol holds a special place in the hearts and taste buds of Malaysians, often sold by stalls and roadside vendors.

Premiering the refreshing taste of cendol for the first time in ready-to-drink concept, Cendolah is made using key ingredients such as coconut milk caramel syrup, red bean and green rice flour jelly to make for a refreshing experience. 

Founder of Asia Innovative F&B Sdn Bhd, Vathumalaai Sooratanam @ Malai, has devoted over 30 years of his life to food innovation–analysing, researching and looking at innovative ways to make local favourite foods, desserts and beverages more accessible to the global market.

 “The idea behind Cendolah is to make cendol more convenient for the people by reimagining it as an easily consumable, off-the-shelf beverage. Through the application of food technology and innovation, we were able to successfully replicate the taste of authentic cendol and I can confidently say that when you try Cendolah, it would remind you of the last time you visited your local neighbourhood cendol seller,” said Malai. 

On top of having a shelf-life of two years, Cendolah’s recipe was developed using the right balance of sugar, carbohydrate and protein, altogether creating a healthier version of the local favourite beverage. 

Speaking at the launch event, Malai also thanked the Malaysian government and other agencies for the unconditional support they have given him to develop Cendolah. “Being a homegrown SME company with aspirations to spearhead our local products at an international level, Cendolah was only possible thanks to the firm support of various government partners including MARDI, MATRADE, SMECorp, SIRIM, HDC, JAKIM, and more. 

We are also happy to have collaborated with a reputable partner like Tateyama Japan Food Industries, whose expertise in retort products helped the conceptualisation and production of Cendolah,” said Malai. 

“We take great pride in the fact that Cendolah is a proudly Malaysian product with Halal, HACCP and MeSTI certification. The big dream is to elevate Cendolah into the global market, and we are already working towards this as we speak,” he added.

 Retailing for as low as RM4.90 per sachet, Cendolah is now available for purchase online via Shopee and also in the leading retail chain, Mydin. The company is actively working towards increasing its distribution channels by welcoming more retail partners onboard soon. For further information about Cendolah, kindly visit www.cendolah.com.

Comments

Post a Comment

Popular posts from this blog

Touch ‘n Go Group Empowers Children with Learning Disabilities Through Volunteer Efforts

  In a heartwarming initiative and recognising the importance of community involvement, Touch ‘n Go Group has taken the lead in rallying volunteers to make a positive impact on the lives of children with learning disabilities by assisting in the regular hippotherapy and hydrotherapy sessions organised by IDEAS Autism Centre for their members. With the mission to create a more inclusive and supportive environment for these children, these volunteers have become champions of change through their compassionate efforts. Besides fostering an atmosphere of trust, empathy, and love, they also forged meaningful connections with the children by helping them mount and dismount horses during their regular hippotherapy sessions and supporting or simply providing companionship throughout their hydrotherapy sessions in the swimming pool.   The IDEAS Autism Center serves as a haven for children with various learning disabilities, providing them with specialized education, therapies, a...
Post a Comment
Read more

Malaysia Heavy Construction Equipment Owners’ Association (MHCEOA): New Tax Policy must have a transition mechanism.

  Leong Foo Yew, President of the Malaysia Heavy Construction Equipment Owners Association (MHCEOA), has called on the government to provide reasonable buffer periods and support measures for small and medium enterprises (SMEs) during the implementation of the e-invoice system and the Sales and Service Tax (SST). This appeal aims to alleviate the dual operational pressures faced by businesses and prevent inflationary effects in the construction sector from being passed on to consumers. The MHCEOA recently held a luncheon to celebrate its 33rd anniversary, during which the 16th term (2025–2028) council members were sworn in. In his speech, Leong highlighted that the industry is currently grappling with administrative and financial challenges due to the simultaneous rollout of e-invoicing and SST. He noted that these additional compliance burdens come at a time when SMEs are already struggling with rising labor costs, wage pressures, and regulatory expenses—pushing many into even...
Post a Comment
Read more

Hock Kee Marks a New Chapter with Its 10th Outlet in Bukit Bintang City Centre

Hock Kee Group is delighted to announce the opening of its 10th outlet in Bukit Bintang City Centre (BBCC), a vibrant urban destination in the heart of Kuala Lumpur. Known for its unique blend of modernity and culture, BBCC offers the perfect setting for Hock Kee to continue sharing the authentic Malaysian flavours. This milestone is particularly meaningful as it marks Hock Kee’s third collaboration with EcoWorld, following the recent opening of its 9th outlet at Eco Botanic, Johor and 8th outlet at Sanctuary Mall, Klang. To show our appreciation, Hock Kee is pleased to offer a 8% discount on the total bill for EcoWorld staff. We are deeply grateful to EcoWorld for their continued support and partnership, as we work together to bring joy to the EcoWorld communities and the public in these dynamic regions. We are honored to have Dato' Chang Khim Wah, Executive Director, President & Chief Executive Officer of EcoWorld Malaysia, join us as the ribbon-cutting guest to celebrate thi...
Post a Comment
Read more