The Official Launching of “Black-Drip & Dip” Series with SIX NEW Variants of Drip Bag Coffee and Cold Brew Coffee

The 65 years’ Malaysian famous coffee brand <Aik Cheong Coffee> was founded in the year of 1955. With the brand philosophy of offering the green, healthy and superior quality coffee to the consumers, Aik Cheong Coffee brand is popular with their instant beverage product ranges from Black Coffee (Kopi-O), White Coffee, Milk Tea, Chocolate Malt Drink, Cereal Drinks etc. With their dedicated initiatives and innovation, Aik Cheong Coffee has recently rolled out their newly developed ‘BLACK. series range of products, which consist of four (4) new variants of Drip coffee and two (2) new variants Dip  coffee. With the concept of ‘BLACK TO BASIC’ this new range of products is intended to give consumers the natural taste of Black Coffee. Adding with the tag line of ‘Me Moment Now’ this new range of products will certainly give all coffee lovers a new way to enjoy a cup of brew coffee in the comfort of their personal zone.

With the recent announcement from Aik Cheong Coffee, the company is honoured to have the renowned national badminton player and world record holder for the fastest smash, Mr Tan Boon Heong as the brand ambassador. The newly appointed brand ambassador will also be venturing for the first time into the showbiz industry by featuring in a short film along with the local famous artist (aka The Nation’s Boyfriend), Ah Boy Danny Koo to perform Aik Cheong Coffee’s Chinese New Year Theme Song for Year 2021. 

The ‘BLACK TO BASIC’ Trend with The Black-Drip & Dip Series

From Aik Cheong Coffee Premium Selection Of  Drip Coffee and Cold Brew Coffee.

 The well-known Malaysian coffee brand <Aik Cheong Coffee> has its humble beginning in the year of 1955, along with it’s strong dedications and efforts in promoting excellent reputation, superior quality and exceptional level of products for customer satisfaction. The Aik Cheong Coffee’s instant beverage products range from Black Coffee, White Coffee, Milk Tea (Teh Tarik), Hot Chocolate etc., are always the local’s favourite drinks. With the secret recipes that has been used along the years and brand philosophy inherited to her successors during these 60 years and with their persistence in leveraging the purest coffee beans in its production. Their products have gained more popularity in the market and successfully garnered the support from the loyal consumers as well as new customers.

Aik Cheong Coffee has always had the concept of “Enjoying the great taste of coffee at home” and with their strong initiatives in product innovation and development, they have successfully rolled out the new trend of ‘Hot Cup’ instant beverage which is called “IT’S more than just” products since June, last year (2019). This new product range had garnered a great sales record of over 1 million cups sold in less than a year. This year, Aik Cheong Coffee, in their search for new ideas will be launching the new ‘BLACK’ [Black to Basic] concept style of Drip & Dip coffee series. This range is meant to give consumers new level of excitement on how to enjoy the perfect cup of coffee at the comfort of their personal space hence the tag line ‘Me Moment Now’ is created. With this range of product, Aik Cheong also plans to give all consumers the idea of how a pure cup of ‘Black’ coffee is created. That’s why it is called ‘Black To Basic’

The Drip & Dip coffee series will have six (6) brand new variants, which consist of Ethiopia Yirgracheffe, Colombia Medellin, Guatemala Huehuetenango, Nicaragua Jinotega, Cold Brew Ethiopia Yirgracheffe and Milk Brew Colombia & Brazil Santos. All consumers are able to make their purchases on these products from the premium supermarkets or via the online commerce platforms.

 Selling Platforms:

i.   Lazada 

Aik Cheong Coffee’s Official Social Media Platforms:

Aik Cheong Coffee Facebook            : https://www.facebook.com/aikcheongcoffee

Aik Cheong Coffee Instagram            : aikcheong_official

IT’S more than just Facebook            : https://www.facebook.com/itsbyacc

IT’S more than just Instagram            : its_by_acc

Black Series Facebook                       : https://www.facebook.com/blackbyacc

Black Series Instagram                       : blackbyacc

 

The Journey of Renown National Shuttler, Tan Boon Heong, As The Brand Ambassador, In The short film Filming and 2021 Aik Cheong Coffee’s Chinese New Year Theme Song Project Has Officially Begun

 

Tan Boon Heong, is the renown shuttler who has won numerous international title including the Gold Medal for Men’s Doubles at the Asian Games in 2006, as well as other championships namely The Malaysian Open 2007, All England Championship, The Swiss Open and etc. With his great success in the international tournamnets, the then national badminton men’s double coach, Rexy Mainaky has complimented the pair is like a rising team which shines bright like a diamond, henceforth the name of Diamond Pair/Team has been granted to them. Apart from the above achievements, Tan has also created a Guinness World Record with the fastest smash ever recorded at the speed of 493 km/h during the year 2010. On the same year and subsequent year. This pair has also won the Malaysian Open and the Runner-Up for All England Championship. These are the proud achievements by the Malaysian pair. His exceptional capabilities and persistent fighting spirits are well compatible with Aik Coffee’s business philosophy. In order to promote the brand to the international market and keep advocating the positive spirits of Tan and Aik Cheong Coffee, Aik Cheong Coffee has extended an invitation to Tan to represent them as the brand ambassador with a six-digit spokesperson’s offer and various officially collaborations with the new brand ambassador.

Aik Cheong Coffee has also just announced in their recent press conference that the company is planning to produce the short film and the new brand ambassador and Tan will be the male lead in the film. The overall concept or theme for this short film will be related to the education nature of storyline. The primary objective of this film is to promote the positive message of never giving up and keep fighting which will be reflected from Tan’s acting and performance on court to the public. This is also his first ever cross-sector performance. We guess everyone will be excited and anticipating his upcoming performances. The overall production of this short film film will be handled by Oiah Production Team. The short film is estimated to be released in December of this year with the collaboration of promotion partner, VITAMEDIA. They will start the recruitment of potential casts online in the end of September. With this everyone is welcomed to recruit those potential talents to join in this short film production which is proudly presented by Aik Cheong Coffee. For more details, kindly visit VITAMEDIA Facebook page: https://www.facebook.com/vitamediamy

 Apart from the above, the multi-talented local artist as well as renown Youtuber, Ah Boy Danny Koo who has successfully garnered his national and international popularity via his self-composed-created songs and videos in recent years will be partnering with Tan for Aik Cheong Coffee’s 2021 Chinese New Year Theme Song. As this is also their first time partnering together, let us anticipate more from this duo.