Skip to main content

US HIGHBUSH BLUEBERRIES BRING BOUNTIFUL BENEFITS WITH NEW SEASON

American blueberries are back! The US HIGHBUSH BLUEBERRY COUNCIL launched “Your Berry Best Friend” as its 2020 campaign celebrating another delicious season of these tiny yet mighty sweet fruits.

(L – R) Rowena Ngumbang - Agricultural Marketing Specialist, FAS Office USDA, Chef Dato’ Fazley, William Verzani - U.S. Embassy Agriculture Attaché, Foreign Agriculture Service (FAS), U.S. Department of Agriculture and Retna Malar - Malaysian Representative for US Highbush Blueberry Council and Managing Director, All About Fresh Produce, stood proudly behind the phenomenal dessert spread called the Sweet Table, which was elevated with succulent, dainty blueberries

This immunity “blue-ster” super fruit has laid claim to the throne of antioxidant-rich foods. Blueberries have also proven to be a blue boon to those who eat it, boosting heart health, preventing cancer, boosting immunity and more.

Best friend to food lovers across the country, Malaysian celebrity chef Dato’ Fazley Yaakob was on hand at a blueberry themed tea party to ring in the new season of US highbush blueberries.

“Blueberries are packed with Vitamin C, Vitamin K, fibre and a tangy flavour that comes to life in our recipe for a summery blueberry crisp, be it sweet or savoury, and that’s what I love about blueberries. They are delightfully versatile!” said the owner of the newly launched restaurant Minangkapau at the launch.

During the event, Dato’ Fazley masterfully crafted divinely a delectable tea time favourite - buttery and flaky Blueberry Thyme Scones. Utilising succulent frozen blueberries that retained all the sweet juices and flavours he provided a saccharine burst to the moist yet crumbly homemade scones.

He then wowed the crowd with his signature deconstructed Eton Mess infused with scrumptious fresh blueberries and drizzled with tart frozen blueberry puree.

“With its overall complex, tangy and sweet flavours, blueberries are the perfect superfood to pair with all types of dishes. Whether it is sweet, savoury, citrusy or spicy dishes blueberries are a great accompaniment. I often incorporate these little gems in my family’s diet due to their health properties and versatility – from breakfast treats to smoothies or on-the-go snacks to desserts. Take your dishes to the next level with blueberries,” added the winner of Malaysia Celebrity Masterchef 2012.

The highly charismatic chef regaled the live audience at the tea party with interesting insights on blueberries and how to best incorporate them in a variety of dishes. They dined on a smorgasbord of sensational blueberry-based teatime treats that incorporated a blend of fresh, frozen and dried blueberries – highlighting the immense dynamism and versatility of the fruit, making them perfect for meals all year round.

Chef Dato’ Fazley Yaakob proudly presents US Highbush Blueberry Council’s Your Berry Best Friend at TCH Foodworks.

These little blue dynamos that hail from the nutrient rich soils of North America typically blossom between April to September and can be best enjoyed fresh during this period. However, your love affair with blueberries need not stop there. Dried blueberries have an incredibly long shelf-life whilst frozen blueberries are all year round and their lifespan in the freezer can go up to 10 months without sacrificing any of the nutrients, freshness and flavour.

William Verzani, U.S. Embassy Agriculture Attaché, Foreign Agriculture Service (FAS), U.S. Department of Agriculture, said the native North American US Highbush Blueberries has a more than 100 year legacy helping people lead healthier and fulfilling lives. “Blueberries have deep roots in our country’s history. The perfect climate and cultured soil form the bedrock of our delicious and nutritious US Highbush Blueberries. Today, the US is the largest producer of blueberries worldwide, we are proud to be sharing this great taste and health benefits with the rest of the world.”

With just 80 calories per serving, the health advantages of blueberries are almost endless. They are packed with fibre that reduces the risk of heart disease and adds bulk to your diet; Vitamin C that promotes growth and development of tissues as well as Vitamin K that improves bone metabolism and regulates blood clotting amongst others.

 “We take pride in our blueberries being the best in the world. With the long list of health benefits, blueberries are a must-have super fruit for people of all ages, from babies to elderly. They truly are Your Berry Best Friend,” added William Verzani.

To find out more, please visit US Highbush Blueberry Council website https://www.blueberrycouncil.org/ and also social media pages, Facebook: https://www.facebook.com/usblueberries/or Instagram: @littlebluedynamos



 


 

 


 

 



Comments

Post a Comment

Popular posts from this blog

Touch ‘n Go Group Empowers Children with Learning Disabilities Through Volunteer Efforts

  In a heartwarming initiative and recognising the importance of community involvement, Touch ‘n Go Group has taken the lead in rallying volunteers to make a positive impact on the lives of children with learning disabilities by assisting in the regular hippotherapy and hydrotherapy sessions organised by IDEAS Autism Centre for their members. With the mission to create a more inclusive and supportive environment for these children, these volunteers have become champions of change through their compassionate efforts. Besides fostering an atmosphere of trust, empathy, and love, they also forged meaningful connections with the children by helping them mount and dismount horses during their regular hippotherapy sessions and supporting or simply providing companionship throughout their hydrotherapy sessions in the swimming pool.   The IDEAS Autism Center serves as a haven for children with various learning disabilities, providing them with specialized education, therapies, a...
Post a Comment
Read more

Malaysia Heavy Construction Equipment Owners’ Association (MHCEOA): New Tax Policy must have a transition mechanism.

  Leong Foo Yew, President of the Malaysia Heavy Construction Equipment Owners Association (MHCEOA), has called on the government to provide reasonable buffer periods and support measures for small and medium enterprises (SMEs) during the implementation of the e-invoice system and the Sales and Service Tax (SST). This appeal aims to alleviate the dual operational pressures faced by businesses and prevent inflationary effects in the construction sector from being passed on to consumers. The MHCEOA recently held a luncheon to celebrate its 33rd anniversary, during which the 16th term (2025–2028) council members were sworn in. In his speech, Leong highlighted that the industry is currently grappling with administrative and financial challenges due to the simultaneous rollout of e-invoicing and SST. He noted that these additional compliance burdens come at a time when SMEs are already struggling with rising labor costs, wage pressures, and regulatory expenses—pushing many into even...
Post a Comment
Read more

Sime Darby Property’s Elmina Lakeside Mall Kicks Off 1st Anniversary with Spectacular Swiss Dream Circus ‘Gala Night’

Elmina Lakeside Mall, Sime Darby Property Berhad’s (“Sime Darby Property” or the “Group”) second wholly-owned retail destination, turns one with an anniversary celebration that dazzles and thrills with fun activities for all ages, tantalising food, andtop-notch entertainment. The incomparable Swiss Dream Circus' Gala Night on 1 August set the tone for the mall’s anniversary celebrations with a night to remember. The highly-acclaimed Swiss Dream Circus, making its Malaysian comeback with an all-new production titled Passion – The Greatest Show in Town, features a vibrant 14- member international troupe headlined by Misha, the celebrated clown known for his role in Cirque du Soleil. The show also stars Cyr Wheel virtuoso Bogdan, roller-skating duo Diana and Maksim, Andrei Pogorelov’s daring Wheel of Death, violinist-singer Evgeniia, the lightning-fast Quick Change duo Tom & Jenny, and Emiliano Sanchez’s mesmerising horizontal juggling and the electrifying aerialists Duo Liberty, ...
Post a Comment
Read more