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Aladdin Group returns to market as digital commerce player

Tech company Aladdin Group today announced their return to the market as a digital commerce player, focusing on the Halal and Muslim-Friendly landscape after a corporate restructure. 

The Halal and Muslim-Friendly markets represent one of the largest growing consumer segments in the world, with a global consumption value of an estimated 3 trillion USD annually. A homegrown Malaysian company, Aladdin Group’s approach to the industry leverages on local Malaysian talents paired with one of the most established digital teams in China as a strategic partner, specializing in e-commerce, artificial intelligence, and the recent trend of social commerce.

L-R, Raymond Woo (Head of Marketing, Aladding Group), Eizaz Azhar (CEO, Aladdin Group) and Prof. Dr. Irwandi Jaswir (Director of Halal Affairs, Aladdin Group).

 “We’ve witnessed an industry shift throughout the past 10 years, where 7 of the largest companies in the world by market cap today are tech companies, and out of those 5 of them are multisided platforms,” said newly-appointed group CEO Eizaz Azhar. “The coronavirus crisis has also led to the rise of platforms where they have become an integral part of our everyday lives, further highlighting opportunities within the tech industry,” he added.

MOU Exchange with Association Presidents, from left Mr Danny Lee, Pikom Chairman, Pn Emmy Suraya, National President MyBHA, Mr Bon Zainal, President MBDA, Eizaz Azhar, CEO of Aladdin Group, Datuk Zahidi Zainul Abidin, Dep Minister of Communications & Multimedia, Dato Seri Desmond To, Founder of Aladdin Group, Dato Moehamad Izat, President of ACCI, Mr Chris Daniel Wong, President of MDCC, Dato Mike Loh, President of ARFF, Ms Shirley Tay, President of MRCA, Datuk Michael Kang, National President of SME Association of Malaysia04: Onboarding of associations represented by their presidents, through exchange of MoUs witnessed by YB Datuk Zahidi Zainul Abidin

 “Aladdin Groupplans to establish a supply chain solution to over 40 countries, serving a Muslim consumer segment of an estimated 1.45 billion people and creating a powerful trade network, through the establishment of 40 domestic and one global platform.”, explained Eizaz.“Our core focus is on the development of B2B, B2C, and O2O (online to offline) digital infrastructure for Malaysian SMEs so merchants can easily access new markets, and consumers have a wider selection of quality products and services, on a global scale via the Aladdin Group network.”

 Aladdin Group’srestructure brings onboard its new Director of Halal Affairs, Prof. Dr. Irwandi Jaswir, recipient of the prestigious King Faisal Prize in 2018 for his outstanding services to Islam and Muslims worldwide.The corporate exercise is backed with the appointment of an experienced board and advisors, comprising of industry leaders within the global Islamic economy.

 “At the end of the day, at Aladdin, our consumers come first. While our products and services are of great importance, our core product remains; serving you trust and integrity. With a capable and dynamic management team augmented by a unique value proposition, we believe that participants in our platform will be able to grow on a truly global level,” said Eizaz.

About Aladdin Group 

Aladdin Group is a technology company specializing in social commerce within the segment of Halal and Muslim-Friendly products, functioning as an enabler for producers to access the Muslim consumer marketspace.


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