Driven by
innovation, Domino’s Pizza takes the lead to serve customers by introducing a
revolutionary service. Domino’s has pioneered and shaped the
standards in delivery service internationally 60 years ago and today, the delivery experts
stepped up its game in shaping the New Take-Away.
Keeping its
edge, Domino’s Pizza launched its all-new and hassle free “Pandu Ambil”
take-away service, offering convenience and safety for its customers. Since its
launch on 9th June, Domino’s officially sealed its position as the first F&B
chain to introduce Pandu Ambil on a nationwide scale in Malaysia. Domino’s
customers can expect seamless and
convenient experience with a few simple steps and a drive by to the nearest
store, “It’s just that easy”!
Addressing
customers concern in a smart way, Pandu Ambil customers begin their experience
from the online ordering platform via Domino’s website or mobile application. There
is no queuing involved at the store to place the orders and transactions can be
completed within minutes. Once the order is placed, customers will be required
to submit their vehicle details online for store members to identify customers
upon their arrival.
Customers then
make their way to the store and head towards a designated spot, right in front
of the store entrance, to receive their order. A store member will come up to
the vehicle and pass the order to the customer at their car window, creating an
absolute seamless and convenient experience. No time is lost looking for
parking with Pandu Ambil!
Chief Executive Officer of Domino’s Pizza Malaysia,
Shamsul Amree said, “In line with our brand promise of ‘It’s All
About You’, Domino’s strongly believes in a continuous digital transformation
journey as we leverage on technology for greater efficiency and superior service
standards. Various back-end programming, upgrades and linkages were undertaken
to ensure a smooth roll-out of this latest service. Pandu Ambil truly
demonstrates a perfect balance of tech prowess while upholding our quality of
service.”
“Pandu Ambil strictly adheres to a safe practice of contactless service,
enabling a healthy boundary for our customers to stay safe throughout their
ordering experience. By embracing technology, we strongly encourage customers
to utilise cashless payments to eliminate long queues and experience a safe,
fast and easy way of receiving their orders. Just a click of a Pandu
Ambil button, the service offers a refreshing change and a brand new lifestyle
adaptation as customers will receive their food in the comfort of their own
vehicle, ensuring a 100% contactless experience,” Shamsul added.
This service
reaffirms customer’s confidence in enjoying their products and services. During
this critical period, Domino’s continues to place great emphasis in adhering to
strict safety protocols especially when handling dutiful operations, ensuring
all Domino’s employees and customers maintain safe practices.
Linda Hassan,
Group Chief Marketing Officer of Domino’s Pizza Malaysia and Singapore said, “The
recent months have been a life changing experience for us all. There is an
accelerated need to provide new and innovative services to reflect current and
future needs. The introduction of Pandu Ambil is a milestone for us as we set
the precedence for such a service to be made available all over the country.”
“What’s more, the service is designed to benefit all range of consumers
as we adjust ourselves into the recovery movement control order (RMCO) phase
onwards together. Customers who live a fast-paced lifestyle will not need to
come out from their vehicle to receive their orders and time-strapped parents
can enjoy this ultimate convenience.
By shifting the focus on take-away services, greater time management is
achieved. We go beyond our means by looking into various measures
to tighten the gap in offering customers a memorable, convenient and seamless experience.
For our loyal customers, Pandu Ambil will be one of the few lifestyle adaptations that we
will continue to pursue as we are looking at long term implementation of these
services,” Linda concluded.
Domino’s lovers can now enjoy the Pandu Ambil services at Domino’s
stores nationwide, except Domino’s Pizza Dang Wangi, The Weld, Dato Keramat and
Sri Hartamas. Customers who opt for the
Pandu Ambil services may place their order and payment on www.dominos.com.my or
via the Domino’s Pizza mobile application. For a limited time only, customers
who opt to Pandu Ambil can have the chance to enjoy the Buy 1 Free 2 Pandu
Ambil deal, where customers will be entitled to Free one regular pizza, Free
one choice of bread side and an additional Free 1.5 litre bottle of Tropicana
Twister worth RM13.50, allowing them to save a total of RM54.90.
To encourage
hygienic practices and social distancing within the premises, Domino’s Pandu
Ambil encourages a 100% contactless and cashless payment services. Customers
who do not have a credit or debit card may also opt to other payment methods
available through other cashless options such as GrabPay and other online
banking options.
The Pandu Ambil
service is a culmination of Domino’s various contactless services in recent
months with the mandatory 100% zero contact delivery service as well as the
Potong-Q take-away service at its stores.
About Domino’s
Pizza
Delivering more than 1 million pizzas a day worldwide, Domino’s Pizza is
the world’s leading and fastest growing pizza delivery company committed to
upholding the industry in product quality and operational excellence. Globally,
Domino’s Pizza Inc. operates a total network of more than 16,000 owned and
franchised stores throughout the U.S. and in over 85 markets. Domino’s
internationally ranks in the top five companies in online transactions.
As at Q2 2017, Domino’s Pizza Malaysia is the largest Domino’s market in
Southeast Asia and fifth largest in Asia Pacific. Established in 1997, Domino’s
Malaysia is managed by master franchise holder, Dommal Food Services Sdn Bhd.
To date, there are 242 Domino’s Pizza stores in the country.
At Domino’s Pizza, we take PRIDE in our commitment to enrich the lives
of our customers, employees, partners, shareholders and communities. As one of
the most lovable brands in Malaysia, we will go the extra mile for your smile
as well as uphold our culture to ‘sell more pizza, have more fun’. Embracing
our company’s philosophy of smart hustle, Domino’s is committed to provide
customers with the ultimate pizza delivery experience, with its product
satisfaction guarantee, 30-minutes delivery guarantee and 15-minutes take-away
guarantee.
Forging ahead as an e-commerce entity, Domino’s Pizza has led many
firsts in its digital platforms. Domino’s Pizza Malaysia has leveraged on the
digital world to the best of its advantage and this began when it was certified
as the first QSR company to provide an online ordering platform by the
Malaysian Book of Records with the launch of its website in 2003. Domino’s
Pizza Malaysia’s online ordering platform is also ranked #1 for its online
speed of service in the QSR industry.
Domino’s is the award winner of the 2009, 2010, 2011, 2012 and 2016 Gold
Franny Award, a distinguished Achievement Award of the International Franchise
Association at the Domino’s Pizza Worldwide Rally. In a show of confidence by
Malaysian consumers, Domino’s Pizza won Bronze in the “Restaurant & Fast
Food” category of the prestigious Putra Brand Awards 2014, silver in 2015,
bronze in 2016, Silver in 2017 and Bronze in 2018 and 2019. In 2018, Domino’s
Pizza Malaysia launched its brand promise of ‘It’s All About You’, which encapsulates
Domino’s commitment to deliver the best in products and services, keeping the
best interest of its customers always on the forefront of all its efforts.
Domino’s was also awarded Gold for “Excellence in Sponsorship Activation”
category for its creative and effective partnership with MASWings in
conjunction with its entry into the East Malaysian market as well as Bronze in
the “Sports/Esports Marketing” category for Mobile Legends campaign at the
Marketing Interactive Awards 2019.
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