Texas Chicken is raising the bar on the quick-service restaurant experience in Malaysia with its comprehensive brand re-launch and competitive new positioning. Aiming to excite local consumers with a fresh outlook on the brand, Texas Chicken has unveiled a new logo, a more compelling restaurant design, new product packaging and revamped its staff uniforms, in addition to releasing limited-time offerings on their menu. The new brand identity is based on rigorous consumer insights collected from thousands of QSR customers throughout Asia, the Middle East and the Americas – and expresses unique attributes like quality, boldness, innovation and flavor, alongside a more modern attitude in efforts to form even deeper connections with its audience and fans as the brand continues to grow in Malaysia and beyond. “We’re very excited about the new brand positioning, especially how it will connect and engage our customers in a whole new way that gives them a better understa