Maxis inspires positivity with #KitaSapotKita campaign, co-creates entertainment and business content for Malaysians
Beyond providing essential
connectivity and other initiatives to support Malaysians
during the Movement Control Order (MCO), Maxis wants to bring Malaysians closer
together despite our restricted movements to stay safe at home. In doing this,
Maxis recently launched its #KitaSapotKita campaign to bring entertainment and business
content to the masses. In collaboration with top key opinion leaders (KOLs) and
business opinion leaders (BOLs), Maxis has co-created hundreds of videos and
articles for the three-part campaign.
“The idea behind our
#KitaSapotKita campaign is evident in its name – to call on the nation to
inspire one another positively in our own ways. We invite people from all walks
of life – be it fathers, mothers or young people, to business leaders and
entrepreneurs – to join in and share their own videos on how to stay
entertained and productive in these times. It is Maxis’ belief that all
Malaysians are empowered to always be ahead regardless of challenges. Our
collective perseverance and innovation, enabled by technology and connectivity,
means a better tomorrow is forthcoming. While we stay home and stay connected,
it is truly imperative that #KitaSapotKita,” said Tai Kam Leong, Head of Brand
& Marketing, Maxis.
Stay Connected and Stay Entertained with Maxis and KOL
In the first part of the #KitaSapotKita
campaign, Maxis has got
Malaysians covered with the best original entertainment content, created together
with, and in support of local artists and the entertainment industry amidst the
challenging COVID-19 situation. Since
the launch of the videos on 27 March, they have received over 3.4 million views
and over 26,000 hours of watch time.
Watch Amyra Rosli, Ayda Jebat, Sweet
Qismina and Fatin Afeefa’s PSA social video, ‘Hadapinya Bersama – Duduk Di Rumah,
Kekal Berhubung’, and sing along
to Ayda Jebat’s hilarious music video
parody, ‘Duduk Diam
Diam’, where she plays, Mak Cik Kiah, Tok Abah, Sis Popo and Diva AJ, raise awareness as to why it’s
important to Stay Home, Stay Connected with Maxis.
Besides that,
Maxis has also partnered with popular online influencers – Alyssa Dezek, Fatin
Afeefa, Sazzy Falak, Nana Sheme, Leona and Along Cham – for #KitaSapotKita
daily livestream sessions to keep Malaysians at home entertained during the MCO.
For those who have missed out on any of their daily one-hour livestream
sessions, they can still watch playbacks on Maxis’ YouTube channel. If that’s not enough, catch more entertaining Public Service Announcements
(PSA) shout-out videos from Kaka
Azraff, Aizat Amdan, De Fam, Bunga Isme, Sweet Qismina, Nana Mahazan and Nabila
Razali on their respective Instagram channels.
Stay Connected and Stay in Business
with 100 tips from Maxis Business
Maxis recognises that businesses have
not been able to operate as usual since the start of the MCO on 18 March, so it
wanted to support the business community and help them operate as unusual. Collaborating with BOLs for the
second part of its #KitaSapotKita campaign, Maxis is co-creating 100 stories with
constructive tips and hacks on how to stay in business during these difficult times,
which are now available. No matter what line they’re in – be it F&B, retail,
fitness, consumer goods, or even event management – there are myriad topics and
takeaways for all businesses.
Hear from prominent entrepreneurs
like Benjamin Yong of
The BIG Group, Christy Ng of Christy Ng Shoes, Dahlia Nadirah of SO.LEK
Cosmetics, Roen Cian franchise owner of Gong Cha, Dato' George Lim, Persatuan
Usahawan Muda Malaysia (PUMM) National Vice President cum Sabah State Chairman,
and Andrew Ngo of Stone & Co. Benefit from the wisdom of brands such as
Bata, Hai-O, Haruka Bakery, Kumon, Kuvings, Lim Tayar, Neubodi, Tupperware and
Xixili, as well as regular entrepreneurs, as they share their relatable experiences and
struggles to keep their enterprises afloat.
From one business to another,
#KitaSapotKita brings various ways that
businesses can stay connected through video and editorial content, and help
them find the right answers and spark ideas that will enable them adapt or even
thrive throughout the MCO and beyond.
Be a part of the #KitaSapotKita
campaign
For more of the
best original #KitaSapotKita entertainment and business content, head over to
Maxis’ social media channels.
Join Maxis
in encouraging more Malaysians to inspire one another positively by taking
part in the #KitaSapotKita campaign. To do this, just upload videos of your
version of entertainment-at-home, or share your tips on how to stay in business
with the hashtag #KitaSapotKita. Don’t forget to share the entertainment with
family and friends, and with entrepreneurs who might find the content helpful!
Meanwhile, stay tuned for the next phase, where Maxis will be announcing the
#KitaSapotKita pledge campaign through a brand new song collaboration with Zee
Avi, Faizal Tahir and 10 local artists, coming soon on 21 April 2020.
To find out more about Maxis’
initiatives and incentives during the MCO, customers can visit www.maxis.com.my/stayhomestayconnected, www.hotlink.com.my or call 123 from their mobile or 1 800 82 1123 from their fixed
line.
Maxis would like
to encourage all members of the public to continue to stay safe, healthy and
connected.
We Are Maxis
We are the leading converged solutions company in
Malaysia, enabling 10 million individuals, families and businesses to do more
in an Always On world. As our customers increasingly immerse themselves in an
ever expanding universe of connected applications, we are obsessed with
providing an unmatched end-to-end internet experience – bringing together
advanced always on connectivity and always great tech care. Beyond connecting
people with our services, we are passionate about leveraging new technologies
to make a positive impact in the community in which we operate.
For more
information, please visit: maxis.com.my
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