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Visit Malaysia Year 2020 Soars to The Skies with Firefly Airlines


Firefly Airlines together with Tourism Malaysia celebrated the launch of Visit Malaysia Year (VMY) 2020 Discovery livery today at RAC, Skypark Subang by Minister of Tourism, Arts and Culture YB. Datuk Mohamaddin bin Ketapi, Dato 'Dr. Noor Zari Hamat, MOTAC Secretary-General, Datuk Musa Yusof, Director general Tourism Malaysia, and Firefly CEO Philip See.
The year-long Visit Malaysia Year 2020 campaign involves the showcase of VMY 2020 logo on all aircraft exteriors and various state’s tourism products in the interior overhead compartments and meal tray of several aircrafts. The aesthetic artwork for this campaign is expected to provide visibility of VMY 2020 and promote Malaysia to the domestic and ASEAN market.

According to Datuk Musa Yusof, the campaign is also one of Tourism Malaysia's Quick Win programs and strategies to address the Covid-19 outbreak. "It is hoped that through the policies and programs of the government, coupled with private sector initiatives and offers, it will be supported at the consumer level," he said, adding that Malaysians can use this benefit to travel locally.

The interior of the aircrafts has a vibrant look and feel with images of food, culture, beaches, ecotourism, art and atmosphere. There are many hidden attractions that are worth discovering and re-discovering in Malaysia, plus with the various affordable travel packages, it gives an opportunity to individuals from all walks of life with various budget to explore and appreciate Malaysia better.
In conjunction with this momentous launch, Firefly is offering an exciting Discovery Langkawi, 3 days 2 nights package from as low as RM211 per pax till 21 February 2020. This package which includes hotel and flight is a must grab as those who use the promo code FREE1N is entitled to a free 1-night stay at the hotel. Following this ultimate package, Firefly has decked up another 2 packages themed ‘Chill-Out & Retreats’ and ‘Family Adventure Awaits’ with free island-hopping tours and tickets to Crocodile Adventureland. Simultaneously, there is another 30% off promotion offered to all domestic destinations till 23 February 2020. More packages will be rolled out to other Firefly domestic destinations such as Penang, Johor Bahru, Kuantan, Kota Bharu, Alor Setar, Kuala Terengganu and Subang throughout the year 2020. 

“We are pleased to be part of another milestone in the tourism industry, specifically with regards to Visit Malaysia Year 2020. The convenience one gets at Subang airport is like no other. It only takes approximately about 15 minutes from the check-in counter to the security check area and into the departure hall. With Kuala Lumpur and many other attractions just a few kilometers away with affordable transportation, it is indeed an idle airport to land and start your journey with no hassle. Moreover, domestic travel is the new way of travel as many millennials and foodies prefer travelling locally to experience our national culture and diverse cuisine. We trust that with this launch, it will certainly help fulfil the government’s agenda to stimulate growth in tourist visits through tourism”, said Firefly CEO, Philip See.

The visuals focus on Firefly’s direction for 2020, Firefly Discovery which consists of 6 pillars. Firefly wants every passenger to experience every sense that a human has to enjoy the journey and make it well worth. See It connects to places, things and people, Hear It connects to local entertainment, what’s in, what’s happening and what’s new, Sense It ropes to the beach, food, garden, park, arts and atmosphere, Feel It binds to the journey, enjoyment, satisfaction and fulfilment, Touch It links to arts, batik, shopping items, museums and Taste It chains to local food and beverage.

Firefly Branding Manager, Khoo Sian Chun said “The inspiration behind Firefly’s Discovery campaign is speed, energy, curiosity and adventure. While Tourism Malaysia’s VM2020 evokes friendliness, colour, beauty and nature, to reflect the country’s diverse local culture. When putting together the different logos and elements, we have to ensure that it conveys the same message, that is, to discover the undiscovered of Malaysia.”

He added that colour is an important element in the livery’s design, which incorporates warm shades of red and orange to represent Firefly’s Discovery, and cool tomes of blue and green for VM2020. These colours were selected to create a visually balanced look and feel, as well as to create a strong brand connection and image recall for passengers.


Background on Firefly

Firefly, Malaysia’s Premium Short-Haul Airline began operations in April 2007. Currently, it operates a fleet of 12 ATR 72-500 turboprops out of Penang and Subang, connecting secondary destinations within the Indonesia-Malaysia-Thailand Growth Triangle as well as providing air linkages between Malaysia and Singapore. Firefly provides incredible value, convenient flight timings and excellent service to its passengers. On the ATR 72-500 passengers are allowed 20kg check-in baggage allowance, provided complimentary in-flight refreshments, assigned seating and convenient city airports.

Firefly has received numerous awards and recognitions. Firefly received the 2010 Frost & Sullivan Value Airline of the Year award and the Green Initiative of the Year 2010 award by Leaders in Aviation in conjunction with the Doha Aviation Summit. In 2012, Firefly was accorded Most Promising Brand of the Year by Putra Brand Awards. On April 25, 2014 Firefly also received an award for the Transportation, Travel and Tourism category.  In 2011 and 2017, Firefly was conferred “Superbrand” status. Firefly is also recognized as the Best Brand in Aviation for the Brand Laureate. Adding on to the list, Firefly’s latest award received is the Malaysia Tourism Council Gold Award 2018 under the Airlines category.

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