Malaysia Retail Chain Association (MRCA) is proud to announce once again the Largest
Retail and Franchise Exhibition that is recorded in the Malaysia Book of
Records which is the Malaysia International Retail & Franchise Exhibition
or also known as MIRF.
“Yes
on behalf of the organizing committee, it gives me great pleasure in welcoming
you to the Press Conference for the 5th Malaysia International
Retail & Franchise Exhibition 2020 (MIRF), held in Kuala Lumpur Convention
Centre from 16th to 18th July” says the Organizing
Chairman for the 3rd year in running Mr Raymond Woo.
This
year again, we aim to cater to more market demands. The Retail market is
getting more and more interesting as new brands are emerging and there are
strong indications to want to export Malaysian Franchise Brands overseas.
Raymond added, “So far we still see positive participation from new brands especially
from new F&B Concepts and we are still getting lots of new enquiries coming
in”
This year, we will have a total of 568 booth
and kiosk taking across from Hall 1 to 4 in KLCC. This would mean an
incremental growth of 100+ booths & kiosk from 2019. Still using the same
theme we had last year “Franchise Forward”, MIRF is confident of the growth due
to support and collaborations from various retail sectors. We of course have
better partnerships with our Malaysia Bumiputra Designers Association led by
Bon Zainal and also Rasta Rashid. We also have more International participation from overseas with emerging parties from Japan and Turkey.
Needless to say, we are encouraged to see more startups and birth of
entrepreneurs jumping into the scene as well.
Amongst other new brands that have
already signed up are Ayamas, O’Briens, Hermu International, Gong Cha, Kong Fo
Cha, Lavender and JVV F&B. Of course we have secured TM One as our supportive
Bronze Sponsor. We also have gotten support from PNS and Matrade for our
Exhibition. The 100 Hatchery booth will
once again be exciting and will see new players, parties and collaboration
partners in this corner.
All of us know that these are trying
times for the Malaysian market and also its surrounding markets. With a very
controlled epidemic corona virus going on, certainly all of us wish that we
know what and when the end will be. Certainly we have to stay positive and move
forward to continue to provide opportunities in the market for Retail growth.
And once again, MIRF 2020 will be counted upon to stage yet another great show.
MIRF 2020
continues to soar by providing new add ons and facility like Corporate Box and
Business Matching areas for our Exhibitors. In addition to that, MIRF as usual
will have a night for Exhibitors to foster friendships and build relationships.
Our message is clear, the Malaysia International Retail and
Franchise Exhibition is the proven formula to drive the Retail and Franchise
sector. We want to tell Business Owners to use this platform to explore not
only franchising but partnerships, licensing and joint ventures. It is the
place for Business Collaborations, Networking and endless opportunities.
The MIRF 2020 Press Conference is held in Quill Mall, Kuala Lumpur
as a Supporting Partner to host the Press Conference for MIRF as it is also a
member of MRCA. Dato Dr Jennifer Low, the Executive Director of Quill Group and
also one of the President Advisors says,”The Quill Group is always willing to
support the Retail Industry. As for Quill Mall, its direction is always to stay
relevant to the retailers and to put retailer’s interest first.”
During this Press Conference, the first 30 exhibitors that
registered early for the Exhibition will enjoy Business Matching sessions. The
Exhibitors will be connected to parties that has keen potential with the hope
of converting into positive transactions. These are part of the new initiatives
that the MIRF 2020 have added to its platform to assist their Exhibitors during
these times.
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