CLEAR MALAYSIA LAUNCHES ITS FIRST BOTANICAL HAIR CARE RANGE

Inspired by botanical wisdom and harnessed by pure science, CLEAR Malaysia is proud to launch a new range of hair care products, CLEAR Botanique, that is infused with 100% natural botanical extracts with no parabens and colorant. The range is available at leading hyper markets, supermarkets, pharmacies as well as e-commerce sites in Malaysia.

Woman today, are looking for a solution to resolve common dandruff concerns, whilst keeping the hair looking vibrant and beautiful. Although, most anti-dandruff shampoos are known purely for its dandruff efficacy contains. Often, women have concerns about anti-dandruff shampoo’s solutions being too harsh on hair, this can sometimes make hair look dull and rough. And for this reason, female consumers now look towards more natural ingredients to ease both scalp and hair concerns.

CLEAR Malaysia launches its first botanical haircare range – CLEAR Botanique, infused  with 100% botanical extract with no parabens or colorant to help prevent dandruff whilst keeping hair looking strong and beautiful.

In the picture (From L to R): John Goh, R&D Manager of Unilever (Malaysia) Holdings Sdn. Bhd., Kah Yen Loong, Brand Manager of CLEAR, Unilever (Malaysia) Holdings Sdn. Bhd., Natalie Goh, Marketing Manager of Hair Care Category, Unilever (Malaysia) Holdings Sdn. Bhd., Aina Shukri, Merchandising Executive of Guardian, and Anashalwa, Category Manager of Guardian.

Now, with CLEAR Botanique, women can be assured that their hair and scalp will be well taken care of. This range, which is CLEAR’s natural anti-dandruff shampoo and conditioner range, protects the hair and scalp with the help of its triple anti-dandruff technology and 100% natural botanical extract. This special botanical range helps boost scalp’s inner strength to prevent dandruff* from forming while keeping hair looking naturally strong, beautiful and full of life.

“Finding the perfect hair care routine can prove to be difficult as women today are not solely looking for an answer to dandruff-free hair. Instead, they are seeking for a total hair care solution that can help solve their dandruff concerns while keeping their hair looking beautiful and vibrant. This was the simple thought process behind why we wanted to introduce CLEAR Botanique to our consumers,” said Ms Natalie Goh, Marketing Manager for Hair Category from Unilever.

The ‘Balanced and Bouncy’ variant of shampoo and conditioner is infused with 3 Super Seed Oils that refreshes and balances oily scalp, for fresh and bouncy strong hair.

“Dandruff scalp & brittle hair is every woman's personal fear resulting in the loss of confidence. We believe that a healthy and nourished scalp is the source of protection against scalp problems (dandruff, itch, dryness and, grease). It is the foundation for strong, healthy hair, which allows you to leave behind any worries and yet looking your best,” she added.

CLEAR’s Botanique series comes in two (2) variants of shampoo and conditioner namely ‘Nourished and Healthy’. These variants tailors to dry scalp and hair, while ‘Balanced and Bouncy’ tailors to oily scalp and hair.

The details of the two variants are:

	Variant	Ingredients
1	Balanced and Bouncy Infused with 3 Super Seed Oils that refresh and balance oily scalp, for fresh and bouncy strong hair	Grape seeds oil :  known to moisturize hair and scalp, preventing dandruff*. Jojoba seeds oil :  effectively absorbed by skin and is miscible with sebum, which leaves no greasy after feels. Sunflower seeds oil : acts as a conditioning agent to strengthen scalp barriers and promotes healthy scalp
2	Nourished and Healthy Infused with 5 Essential Oils to nourish dry scalp and hair. Leaving hair looking healthy and beautifully nourished.	Tea tree oil : helps to fight dandruff & moisturizes scalp. Bergamot oil : known to help direct blood flow to the scalp and promotes growth of beautiful healthy hair. Grapefruit oil : known to help improve blood circulation and strengthen the roots for healthy hair.   Rosemary oil : known to contain high antioxidants. Lavender oil : as calming agent with  aromatic benefits.

You can now purchase the CLEAR’s new botanical range at Guardian’s retail and online at RM 22.90 for the shampoo and conditioner respectively. Consumers can also purchase a set at RM 45.80.

For more information, you can connect with CLEAR at Facebook or Instagram. For more information, visit CLEAR’s website.

About CLEAR

CLEAR is Unilever’s leading anti-dandruff shampoo brand. Since its first launch in 1975, CLEAR formulation has continuously evolved with intensive research and trials conducted by scientists at the CLEAR Paris Institute. Recognizing the different needs of male and female scalps, CLEAR scientists have developed the ­first-ever break-through dual gender scalp nourishment formula. With a constant focus on leading edge technology, CLEAR is pegged as the world’s leading scalp care shampoo and marks its strong foothold in more than 40 markets.