Express Rail Link (ERL) kicked off its Visit Malaysia 2020 Campaign support
with a colourful and entertaining cultural performance for tourists and locals
alike at KL Sentral Station on Friday, 17th January.
Dancers
from the National Department for Culture and Arts (JKKN) performed popular traditional
dances such as Zapin, Joget, Classical Indian Dance, Chinese Fan Dance, Ngajat
and Sumazau at the launch of Visit Malaysia 2020 Happenings @ KL Sentral which was
officiated by the Deputy Minister of Tourism, Arts and Culture Malaysia, YB
Tuan Muhammad Bakhtiar Wan Chik.
This initiative
is a collaboration between ERL and JKKN, and supported by Tourism Malaysia to showcase
Malaysia’s diverse cultures to visitors arriving at KL Sentral. There will be a
cultural performance twice a month (except in May and August) at the KLIA
Ekspres Arrival Hall, starting 17th January 2020.
YB Tuan Muhammad
Bakhtiar said, “With global trends pointing towards experiential tourism,
tourists today want to experience a destination through the rich cultural
heritage and creative expressions of the local community. A study by Tourism
Malaysia shows that activities related to the arts and culture such as heritage
walking tours, traditional dance and batik drawing workshops, amongst others,
are sought-after experiences.”
“Today, we
witness the fruits of cooperation between ERL, Tourism Malaysia and JKKN as an
excellent example of the private sector’s initiatives in support of VM 2020. I
would like to urge more industry players and operators in the travel and
tourism ecosystem to come forth and join us. The ministry and Tourism Malaysia
look forward to supporting your initiatives and together, we can ensure a
successful VM 2020 Campaign,” he added.
ERL’s Visit
Malaysia 2020 Campaign Support
ERL is taking several initiatives to support
the government in achieving the targets of 30 million tourist arrivals and RM100
billion in tourist receipts this year.
Besides the cultural performances, ERL is also organising a Monthly KLIA Ekspres
Ride & Win Campaign starting 1 February 2020 in collaboration with Tourism
Malaysia and with the support of tourism partners for prize sponsorships to
spice up the VM 2020 Campaign and create more excitement for inbound visitors.
This new campaign is open to all KLIA Ekspres customers who buy train tickets
during the campaign period and enrol online to win monthly grand prize
sponsored by the tourism partners.
Noormah
Mohd Noor, Chief Executive of ERL said: “ERL will play
our part to promote Malaysia as a preferred destination, and work together with
Tourism Malaysia, hotels, travel agents and other partners to support the Visit
Malaysia 2020 Campaign. We will continue to provide special promotions such as
the Family Package and Group Saver as well as enhance our transport packages
for tourists such as KL TravelPass and Discover Kuala Lumpur to better meet the
tourist needs.”
“When
tourists fly into Kuala Lumpur, one of their first Malaysian experiences will
be on board our train as they make their way into the city. With our impeccable
99.7% on-time performance and safety record, we aim to provide a great first
impression to these visitors,” said Noormah.
After
the launch, the Deputy Minister took the opportunity to meet and greet arriving
KLIA Ekspres passengers from KLIA, and presented them with goodies in
conjunction with the upcoming Chinese New Year.
The
free cultural performance will be held on the following Friday dates in 2020:
17 & 24
|
14 & 28
|
13 & 27
|
10 & 17
|
12 & 26
|
10 & 24
|
11 & 25
|
9 & 23
|
6 & 20
|
4 & 18
|
JAN
|
FEB
|
MAR
|
APR
|
JUN
|
JUL
|
SEP
|
OCT
|
NOV
|
DEC
|
Time:
3:45pm – 4:30pm
Venue:
KLIA Ekspres Arrival Hall, KL
Sentral Station
For
more information on the Happenings @ KL
Sentral and KLIA Ekspres Ride & Win Campaign, visit www.KLIAekspres.com.
To download the event photos, please
copy and paste this URL into your browser’s address bar:
-end-
About Express Rail Link
Express
Rail Link (ERL) is the operator of KLIA Ekspres and KLIA Transit services that
connect Kuala Lumpur International Airport (KLIA & KLIA2) and the city. The
non-stop 57-km journey on KLIA Ekspres between KL Sentral and KLIA takes only
28 minutes. Passengers can also take a 3-minute ride between KLIA and KLIA2.
ERL has been recognised locally and internationally for consistently providing
high standards in the air-rail service. ERL was named AirRail Link of the Year
at the Global AirRail Awards (GARA) in 2012, 2014, 2015 and 2016. ERL won Partnership
of the Year Award at GARA 2019 for its efforts in
expanding its sales platform and customer base worldwide.
To
date, ERL has carried almost 105 million passengers onboard its trains.
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