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EJEN ALI & AIRASIA ENDS THE YEAR ON A HIGH NOTE WITH PARTNERSHIP THROUGH OURSHOP

In 2017, Ejen Ali dreamt big with AirAsia and launched #MisiAspirasiAirAsia to inspire and empower kids to be future leaders of the world. Today, the two commercial giants of Malaysia strengthened their partnership through another collaboration to bring local brands to the world’s stage through OURSHOP, AirAsia’s newly launched e-commerce platform, where Ejen Ali products will be made available to all Ejens worldwide. 

The partnership was kicked off at OURSHOP’s first pop-up store in Lot10 Shopping Centre, Bukit Bintang, from 12 December 2019 to 1 January 2020. Best-sellers from Ejen Ali’s wide range of consumer products were on offer, including the stylish scooter, walkie-talkie and the latest line of Back-To-School gear. Limited quantities of the EJEN ALI THE MOVIE Official Comic Book will also be in-store from 31 December 2019 onwards ahead of its release in bookstores nationwide in 2020.
Speaking during the launch event, Datuk Ahmad Izham Omar, Chief Executive Officer of Primeworks Studios, said “Following the success of #MisiAspirasiAirAsia in 2017 and 2018 and with EJEN ALI THE MOVIE still going strong at the box-office, we’re excited to gear up Ejen Ali for another mission with the AirAsia group. We welcome this collaboration with OURSHOP, as it is in line with our mission to bring the Ejen Ali brand beyond Malaysia and into the homes and hearts of our fans across the globe.”

During the launch event, the Ejen Ali and Ejen Alicia character mascots made a special appearance at Meet & Greet sessions to celebrate the end of the decade with a bang amongst fans of Ejen Ali. Quizzes, prize giveaways and the viral song and dance routine, Mamak Maju, was also performed throughout the day. There were also special shopping offers, where Ejen Ali fans and OURSHOP customers can enjoy massive discounts up to 30%, with an additional RM20 coupon rewarded via online purchase (while stocks last).

Lalitha Sivanaser, Chief Executive Officer of OURSHOP mentioned, “We are extremely excited with Media Prima as our official partner. This partnership will see us carrying Ejen Ali merchandise on OURSHOP - an e-commerce marketplace brought to you by AirAsia.com. Ejen Ali has a huge following amongst the AirAsia family segment that would most definitely benefit from the special offers on the merchandise sold via our platform. It is in the heart of our business to showcase local brands to the global stage through OURSHOP, as such fans from all over the world will soon be able to have their favourite Ejen Ali merchandise delivered to their home wherever they may be."

EJEN ALI THE MOVIE reached another milestone recently when it announced a collection of over RM28.5 million at the box office since its theatrical release on 28 November 2019 in Malaysia, Singapore and Brunei. With the upcoming theatrical release in Indonesia on 1 January 2020, EJEN ALI THE MOVIE is set to break into another ASEAN territory hoping for another massive hit.

Usamah Zaid Yasin, Chief Executive Officer of WAU Animation added, “What a great way to end 2019, after pushing ourselves to bring EJEN ALI THE MOVIE’s production to the finish line, then seeing all the appreciative comments and rave reviews from fans and now to launch yet another collaboration with an award-winning partner like the AirAsia Group. We hope through this collaboration with OURSHOP, we can show the world that not just Ejen Ali, but Malaysia and its home-grown products have arrived and are here to stay!”

EJEN ALI THE MOVIE, powered by Tenaga Nasional Berhad and in partnership with Mydin and Pediasure, is currently screening at 125 locations in Malaysia. The animated feature film follows 12-year-old Ejen Ali, who after being accidentally recruited as a spy has now grown to embrace his role in secret agency Meta Advance Tactical Agency (MATA) to protect the futuristic city of Cyberaya from outside threats. Ali is surprised to discover that he is no longer the only master of the Infinity Retinal Intelligence System (IRIS) gadget since MATA has now upgraded to IRIS Neo for all MATA agents. When the new invention leads Ali to question his place and usefulness to MATA, he is approached by a rogue figure who claims to know about a surprising personal connection to Ali. Risking his loyalty to MATA, Ejen Ali embarks on a thrilling chase to unravel these mysterious links.

For more info and updates about EJEN ALI THE MOVIE, follow: 

#EjenAliTheMovie  #EjenAli #AniMY


ABOUT PRIMEWORKS STUDIOS
Primeworks Studios is an established South-East Asian production company involved in the creative content business in every aspect of the media chain in TV and film production, content sales, film distribution and marketing, animation, talent management as well as licensing and merchandising. It is an award-winning content company producing over 3,000 hours of compelling content annually for a range of platforms including television, cinema and digital. The production house is the creative force behind a wide range of content genres including entertainment, magazine, documentary, sports, and drama.

ABOUT WAU ANIMATION
WAU Animation is a CG animation studio formed on 18th March 2013 by a group of creative talents possessing up to 13 years’ experience in producing multiple award-winning CG animated series and feature films. At the heart of WAU Animation is the desire to create animation that would move the audience. We aspire to tell amazing stories that are entertaining yet meaningful and inspiring, while at the same time fused with local essence as we strongly believe in putting forth our unique Malaysian identity.

ABOUT OURSHOP OURSHOP by AirAsia.com is an e-commerce platform offering a wide selection of products from duty free, high street and local retailers from all over the world. Here, travellers can enjoy a convenient, fast, and secure online shopping experience without the long queues and stressful airport rush. With an extensive selection of luxurious international and local brands, OURSHOP is home to a wide variety of products ranging from fashion, jewellery, health and beauty, liquor, gadgets, toys, food, and more at competitive prices. Travellers can opt to collect their items at the airport (upon arrival or before departure) or on board their AirAsia flight in the comfort of their seat. Shop worry-free as OURSHOP guarantees 100% authenticity and genuine products from established brands and authorised retailers. To top it all off, travellers can also earn AirAsia BIG Points with every successful purchase made, and even use AirAsia BIG Points to pay for their shopping.

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