As a
global total beauty care brand, L’Oréal offers men and women on every continent
beauty and personal care products that are enhanced with the latest scientific
advancements. For Malaysians, the brand has just unveiled an anti-aging,
skin-repairing regimen tailored for the country’s tropical weather.
Say
hello to youthful skin that glows from within by including two key products in
your daily skincare regimen: the L’Oréal Paris Revitalift Crystal
Micro-Essence, and the newly improved L’Oréal Paris Revitalift Day Cream with
enriched Pro-Retinol A and SPF35 PA++!
Recognising
that women are leading increasingly busy lives and careers, the brand has
designed its skincare regimen to deliver quick and confidence-boosting results,
leaving more time for women put their best foot forward at work or at home.
“Think
L’Oréal Paris, and
the next phrase that pops into our heads would likely be “Because I’m worth
it”. This signature phrase is known around the world and represents the essence
of the L’Oréal Paris brand as a whole – the spirit to help every woman embrace
her unique beauty while reinforcing her sense of self-worth,” said Hoa Tran,
Group Product Manager for L’Oréal Paris Skincare at the launch of the two-step
regimen.
The
L’Oréal Paris Revitalift Crystal Micro-Essence is an extension of the brand’s
celebration of women’s beauty and confidence. Launched in 2019, the product is
formulated to deeply repair, plump and hydrate skin. Powered by micronised
technology, it has an ultra-lightweight texture, which allows for quick
absorption and penetration as deep as 10 times the skin layer*. This boosts the
skin smoothness and radiance on the surface.
Featuring
a new and improved formula, the L’Oréal Paris Revitalift Day Cream seals the
anti-ageing, skin-revitalising deal of the two-step regimen. The product
combines cutting-edge technology with high quality formulation, delivering measurable
results as quickly as seven days for Asian skin. In clinical tests, users
reported seeing 17% reduced dullness, and 21% reduction of fine lines on the
forehead.
Achieving
crystal clear, radiant skin could not be simpler. Every morning, start your
skincare regimen with Revitalift Crystal Micro-Essence after cleansing and
toning. Shake four drops onto palm and gently warm it up by rubbing your palms
together. Then, use your essence-coated palms to gently pat your face, starting
with the forehead, the cheeks and finish with the chin, until the essence is
absorbed into skin. Finally, apply a dollop of the Revitalift Day Cream evenly
on the face in a circular motion. And that’s it! Your skincare routine is
complete, leaving you ready to wow with improved skin texture, refined pores
and a youthful complexion.
“There
is truth in the adage ‘prevention is better than cure’. As the leading brand in
anti-aging face care, L’Oréal Paris has always advocated women to start
protecting and taking care of their skin in their mid-20s, while stimulating
cell renewal to fight developments of fine lines and wrinkles,” Hoa Tran explained.
She noted
that the two-step regimen embodies what the brand is known for – visionary
formula, elegant application and providing affordable luxury for people who
demand excellence.
“Backed
by 40 years of pioneering research and proven safety and efficacy, L’Oréal Paris once again pushes boundaries
to offer an effective skincare regimen using luxurious formulations that
deliver visible results. Because you’re worth it!” proclaimed Hoa Tran.
The
L’Oréal Paris Revitalift Crystal Micro-Essence is enriched with 92% purity
centella extract, which is derived from centella asiatica, a perennial plant
which grows in the wetlands of Asia. It can deeply repair and boost skin
elasticity, thanks to its combination of highly-concentrated flavonoids,
triterpenic steroids, amino acids, and sugars. Not only that, the plant shines
in its ability to moisturise dry skin because of its powerful anti-oxidative
properties.
Other
than revitalising skin barrier, centella asiatica is also prized for its
ability to mitigate the sun’s damaging effect on skin.
Speaking
at the launch was Dr. Kartini Farah Rahim, Consultant Dermatologist at AVISENA
Specialist Hospital explained that Malaysia is blessed with abundant sunlight
all year round, but the ultraviolet (UV) rays from the sun can damage our skin
and lead to wrinkles – also known as photo-aging.
This
is why, on top of centella asiatica, the L’Oréal Paris Revitalift Day Cream is
enhanced with Pro-Retinol, which is a powerful but also gentle agent in the
retinoid family that reduces the effects of photo-aging on skin.
“Retinoid
is derived from Vitamin A, basically. To prevent skin looking aged and tired, Vitamin
A is a key ingredient to look for in skincare products as it has the ability to
increase skin elasticity and firmness, resulting in smoother (as in less
wrinkly) and youthful skin,” said Dr. Kartini.
Also
at the launch party was Malaysian actress Siti Saleha. For Siti, the
combination of the micro-essence and day cream has worked wonders.
“My
work requires me to perform my best on screen, and I need to be at my 100
percent to do so. This includes having a flawless and healthy complexion. So
I’m very particular when it comes to protecting my skin even though I’m just
thirty.”
“Since
starting the two-step routine, my skin looks and feels like new, and my glowing
complexion radiates confidence. Of course, the quick and simple regimen also
suits my hectic schedule just fine!” she said.
Regain
crystal clear, radiant skin today in just two easy steps! The L’Oréal Paris
Revitalift Crystal Micro-Essence is now available at pharmacies and major
retail outlets nationwide in two sizes -- 65ml retailing at RM49.90; and 130ml
retailing at RM79.90.
As
for the L’Oréal Paris Revitalift Day Cream SPF35 PA++, it is retailing in
stores nationwide starting January 2020 in two sizes: 50ml (RM63.40) and 20ml
(RM29.90).
Want
to know more about the L’Oréal Paris Crystal Micro-Essence and the improved
L’Oréal Paris Revitalift Day Cream SPF35 PA++? Hop onto www.lorealparis.com.my, or follow us on the L’Oréal Paris
Facebook page at www.facebook.com/lorealparismalaysia.
*refers to 10 layers of
stratum corneum.
About L’Oréal Malaysia
Based
on our local beauty needs, L’Oréal has successfully developed over 18 brands in
Malaysia that offers the most technologically advanced products in every beauty
category, for every Malaysian with over 800 employees. As market leader in the
country, L’Oréal recognizes in today’s world, a company’s success is no longer
simply in its economic performance, but also its ability to be a true citizen.
It is our priority and commitment to reduce the impact of our activity on the
planet and bolster positive socio-economic impact on the lives of people and
communities in Malaysia. In addition to “Beauty for a Better Life”, our
long-term philanthropic initiatives are “For Women In Science”, “Women in
Business” and “Citizen Day”.
About L’Oréal
L’Oréal, the
world’s leading cosmetics company, has catered to all forms of beauty in the
world for over 100 years and has built an unrivalled portfolio of 34
international, diverse and complementary brands. L'Oréal’s international brands
today include MAYBELLINE, L’ORÉAL PARIS, and GARNIER, KIEHL’S LANCÔME, YVES
SAINT LAURENT, SHU UEMURA, URBAN DECAY, BIOTHERM, NYX, L’ORÉAL PROFESSIONNEL,
KERASTASÉ, RALPH LAUREN and many more.
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