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ARA KICK STARTS ‘GOLDEN PROSPERITY’ - “ANYONE CAN WIN!” CAMPAIGN THIS CHINESE NEW YEAR

ARA Asset Management Limited’s (ARA) “Golden Prosperity” campaign returns for the second year running to reward its shoppers across its four malls--Klang Parade, Ipoh Parade, 1 Mont Kiara, and CITTA Mall. As its “Anyone Can Win!” tagline suggests, over RM100,000 worth of prizes and redemption premiums are up for grabs, while the grand prize winners will also walk away with gold bars. 
The campaign will be carried out in 3 stages, beginning with the first that commences on 30 December 2019 and lasting till 26 January 2020. Five top spenders are selected weekly at each mall for four weeks, culminating in a total of 80 top spenders returning to the malls to compete in a series of challenges. This second stage will take place on Saturday, 1 February, for CITTA Mall and 1 Mont Kiara shoppers, while Ipoh Parade and Klang Parade shoppers will compete on Sunday, 2 February. Each mall will have its own unique “Mall Challenge” that must be completed, and all participating shoppers will be able to go home with sponsored prizes. 

At the conclusion of the second stage, 3 finalists from each mall will move on to the third and final stage at Klang Parade on 9 February, and all 12 finalists will compete against each other to claim the gold bars and other attractive prizes.

“It’s all about executing the right strategy. The final challenge is devised as a game show with elimination rounds, so we want to see what these finalists are capable of doing in order to win the grand prize. Above all, we want our shoppers to enjoy themselves and have fun amidst the festivities,” said Alan Thoo, Head of Marketing for the malls.

Among the attractive prizes to be won include a HP Notebook; hotel stays at WEIL Hotel (Ipoh); entrance passes for Sunway Lost World of Tambun; Space Joe Playland annual pass; mobile phones from Huawei, U Mobile and Mobihome; products from Stanzo Collection, Majuhome Concept Store, Cosas United, Apros Eyecare and GNC Live Well; vouchers from Nando’s, Ying Ker Lou, Universal Noodle, Texas Chicken, Union Roastery, Union Artisan Coffee, The Barn, Pat Kin Pat Sun Cafe, Kodawari Menya, Onde-Onde, Jaya Grocer, Village Grocer, Parkson, Econsave, Caring Pharmacy, Uni Optics 88, YFS Concept Store, Hush Puppies, Sorella, [i]Store, Mr. D.I.Y., Ogawa, Artius Ara Damansara Dental Clinic, and Pressto (Laundry). All of whom are tenants at the malls.

“The Golden Prosperity campaign is one way to reward our loyal shoppers during this festive celebration, and we are pleased to announce its return this year with more sponsors. Their generous contributions have allowed this campaign to thrive and prosper. I am confident that our shoppers will be thrilled to win these rewards,” said June Lim, ARA’s Country Head for Malaysia.

Complementing the upcoming festive celebration is Klang Parade’s magnificent and splendid decorations. Adorned with Chinese New Year themed décor featuring circular motifs, gold coins, red lanterns and prosperous golden trees flanking the stage, Klang Parade is transformed into a regal space that flourishes in bright red and dazzles in gold, which is sure to uplift and mesmerise the festive mood of shoppers while they shop for the new year.

Throughout the festive celebration, shoppers can look forward to a host of interesting activities and performances held across all four malls. Celebrity siblings Nick and Stella will perform at Ipoh Parade on January 4, which includes a meet and greet session, before heading down to Klang Parade on January 18. Also on January 18, Klang Parade shoppers will be entertained by personalities Vivy Wan and TwinzA Daughter as they promote their newest Chinese New Year album. Other stellar activities and performances at ARA’s malls include the appearance of God of Prosperity, acrobatic lion dances, Chinese drum performance, diabolo showcases, and Chinese cultural dances, to name a few.

“This festive period, Klang Parade will also be rewarding its shoppers with various redemption items. From 30 December to January 26, shoppers who spend a minimum of RM150 in a combination of two receipts will be entitled to redeem limited-edition red packets, whereas those who spend RM350 and above over a maximum of two receipts are eligible to redeem a Chinese New Year plush toy of the Rat together with the exclusive red packets,” said Yong Shi Min, Assistant Manager for Advertising and Promotions, Klang Parade.

For more information on the Golden Prosperity campaign and other Chinese New Year related activities, visit the malls’ Facebook pages at https://www.facebook.com/1montkiara; https://www.facebook.com/CITTAMall; https://www.facebook.com/myklangparade and https://www.facebook.com/ipohparade.

About Klang Parade 
Klang Parade, the place where families come together, has been operational since 1995 and underwent a major refurbishment in 2013, is one of the major shopping malls for Klang. Its carefully planned and excellently executed refurbishment process landed the project an International Property Award (2016 – 2017), and the mall continues to shine as a prominent landmark located along the bustling Jalan Meru. A family-centric venue that doubles as a massive event space, Klang Parade is a contemporary shopping complex nestled in a sea of retro shop lots, catering to savvy shoppers everywhere. Klang Parade goes to great lengths to guarantee a pleasant shopping experience, paying substantial attention to the assortment of international and regional brands available to the public. Corporate Information Ipoh Parade, Klang Parade, CITTA Mall, 1 Mont Kiara, and AEON Bandaraya Melaka are managed by ARA Asset Management Limited (ARA), a premier global integrated real assets fund manager. As at 30 June 2019, Gross Assets Managed by ARA Group and its Associates is more than S$83 billion across over 100 cities in 23 countries.




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