ARA Asset Management Limited’s (ARA) “Golden Prosperity” campaign
returns for the second year running to reward its shoppers across its four malls--Klang Parade,
Ipoh Parade, 1 Mont Kiara, and CITTA Mall. As its “Anyone Can Win!” tagline suggests, over
RM100,000 worth of prizes and redemption premiums are up for grabs, while the grand prize
winners will also walk away with gold bars.
The campaign will be carried out in 3 stages, beginning with the first that commences on 30
December 2019 and lasting till 26 January 2020. Five top spenders are selected weekly at each
mall for four weeks, culminating in a total of 80 top spenders returning to the malls to compete
in a series of challenges. This second stage will take place on Saturday, 1 February, for CITTA
Mall and 1 Mont Kiara shoppers, while Ipoh Parade and Klang Parade shoppers will compete on
Sunday, 2 February. Each mall will have its own unique “Mall Challenge” that must be
completed, and all participating shoppers will be able to go home with sponsored prizes.
At the conclusion of the second stage, 3 finalists from each mall will move on to the third and
final stage at Klang Parade on 9 February, and all 12 finalists will compete against each other to
claim the gold bars and other attractive prizes.
“It’s all about executing the right strategy. The final challenge is devised as a game show with
elimination rounds, so we want to see what these finalists are capable of doing in order to win
the grand prize. Above all, we want our shoppers to enjoy themselves and have fun amidst the
festivities,” said Alan Thoo, Head of Marketing for the malls.
Among the attractive prizes to be won include a HP Notebook; hotel stays at WEIL Hotel (Ipoh);
entrance passes for Sunway Lost World of Tambun; Space Joe Playland annual pass; mobile phones
from Huawei, U Mobile and Mobihome; products from Stanzo Collection, Majuhome Concept Store,
Cosas United, Apros Eyecare and GNC Live Well; vouchers from Nando’s, Ying Ker Lou, Universal
Noodle, Texas Chicken, Union Roastery, Union Artisan Coffee, The Barn, Pat Kin Pat Sun Cafe,
Kodawari Menya, Onde-Onde, Jaya Grocer, Village Grocer, Parkson, Econsave, Caring Pharmacy, Uni
Optics 88, YFS Concept Store, Hush Puppies, Sorella, [i]Store, Mr. D.I.Y., Ogawa, Artius Ara Damansara
Dental Clinic, and Pressto (Laundry). All of whom are tenants at the malls.
“The Golden Prosperity campaign is one way to reward our loyal shoppers during this festive
celebration, and we are pleased to announce its return this year with more sponsors. Their
generous contributions have allowed this campaign to thrive and prosper. I am confident that
our shoppers will be thrilled to win these rewards,” said June Lim, ARA’s Country Head for
Malaysia.
Complementing the upcoming festive celebration is Klang Parade’s magnificent and splendid
decorations. Adorned with Chinese New Year themed décor featuring circular motifs, gold
coins, red lanterns and prosperous golden trees flanking the stage, Klang Parade is transformed
into a regal space that flourishes in bright red and dazzles in gold, which is sure to uplift and
mesmerise the festive mood of shoppers while they shop for the new year.
Throughout the festive celebration, shoppers can look forward to a host of interesting activities
and performances held across all four malls. Celebrity siblings Nick and Stella will perform at
Ipoh Parade on January 4, which includes a meet and greet session, before heading down to
Klang Parade on January 18. Also on January 18, Klang Parade shoppers will be entertained by
personalities Vivy Wan and TwinzA Daughter as they promote their newest Chinese New Year
album. Other stellar activities and performances at ARA’s malls include the appearance of God
of Prosperity, acrobatic lion dances, Chinese drum performance, diabolo showcases, and
Chinese cultural dances, to name a few.
“This festive period, Klang Parade will also be rewarding its shoppers with various redemption
items. From 30 December to January 26, shoppers who spend a minimum of RM150 in a
combination of two receipts will be entitled to redeem limited-edition red packets, whereas
those who spend RM350 and above over a maximum of two receipts are eligible to redeem a
Chinese New Year plush toy of the Rat together with the exclusive red packets,” said Yong Shi
Min, Assistant Manager for Advertising and Promotions, Klang Parade.
For more information on the Golden Prosperity campaign and other Chinese New Year related
activities, visit the malls’ Facebook pages at https://www.facebook.com/1montkiara;
https://www.facebook.com/CITTAMall; https://www.facebook.com/myklangparade and
https://www.facebook.com/ipohparade.
About Klang Parade
Klang Parade, the place where families come together, has been operational since 1995 and underwent
a major refurbishment in 2013, is one of the major shopping malls for Klang. Its carefully planned and
excellently executed refurbishment process landed the project an International Property Award (2016 –
2017), and the mall continues to shine as a prominent landmark located along the bustling Jalan Meru. A
family-centric venue that doubles as a massive event space, Klang Parade is a contemporary shopping
complex nestled in a sea of retro shop lots, catering to savvy shoppers everywhere. Klang Parade goes to
great lengths to guarantee a pleasant shopping experience, paying substantial attention to the
assortment of international and regional brands available to the public.
Corporate Information
Ipoh Parade, Klang Parade, CITTA Mall, 1 Mont Kiara, and AEON Bandaraya Melaka are managed by ARA
Asset Management Limited (ARA), a premier global integrated real assets fund manager. As at 30 June
2019, Gross Assets Managed by ARA Group and its Associates is more than S$83 billion across over 100
cities in 23 countries.
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