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IPC Shopping Centre Brings ‘A Wondrous Winterland’ for a Double Celebration


The joy of Christmas is in the air at IPC Shopping Centre. The community- friendly shopping centre’s ‘A Wondrous Winterland’ features a snowy wonderland filled with a unique flair of celebration, shopping delights, festive activities and exclusive deals from now until 1st January 2020. This year, the celebration is much more significant as it also marks IPC’s 16th anniversary.

The Wondrous Winterland at IPC Shopping Centre
In collaboration with Toblerone, the legendary triangular chocolate – IPC Shopping Centre will be taking shoppers and visitors to an enchanted festive journey filled sweetness and joy at the main concourse area. Shoppers will be able to walk into a giant lighted crystal globe that has a 15-feet Christmas tree inside, while kids get to tour around the concourse area filled with 3D Tomtes in a magical train ride - Visitors will be spoilt for choice for Insta-worthy photo moments.              
Karyn Lim, General Manager of IPC Shopping Centre and Christian Olofsson, Shopping Centre and Mixed-Use Director at IKEA Southeast Asia celebrates 'A Wondrous Winterland' and IPC's 16th Anniversary

Visitors can also enjoy the different types of activities and workshops during the weekends throughout this festive period. The activities are crafted to suit the different interests and needs of each family member. There will be Christmas ornament and decoration workshops, special Tomte and Swedish maiden meet and greets, Festive dance performances, as well as fun arts and crafts workshops for kids.
           
The IPC Tack Club
From the humble beginnings when Mutiara Damansara was still an up-and-coming hot spot, the neighbourhood shopping centre has diversified into more than just a shopping destination for the community. It has evolved into an inspirational space for all walks of life to meet, shop, dine, learn and create happy memories together.

This year, in conjunction with its 16th anniversary, IPC Shopping Centre will be extending its relationship with its partners and shoppers through its new loyalty programme called the IPC Tack Club, for shoppers to enjoy so much more rewards and perks from the shopping centre.

“When we adopted the concept ‘So Much More’, we committed ourselves to create market-relevant shopping experiences that fit our consumers' lifestyles. We do this by consistently identifying opportunities to improve the customer journey through new trends that reflect a well-curated mix of retail and dining concepts, as well as a personalised shopping experience. We understand how consumers have become accustomed to digital self-service through their experiences with mobile apps and online retailing. For a loyalty program, offering the ability to accrue, track and redeem rewards or perks in real-time is no longer a distinction — it's an expectation” said Karyn Lim, Centre Manager of IPC Shopping Centre.

‘Tack’ which means ‘Thank You’ in Swedish will offer customers with perks and rewards for each purchase at the shopping centre. The program will further extend IPC’s successful digital capabilities, following the success of the award-winning Mood Menu feature - to play an active role in shaping shopper’s experience before and after their visits. 
A Wondrous Winterland' will take shoppers to an enchanted snowy wonderland filled with a unique flair of celebration this Christmas 

She further explained, “From picking up groceries to shopping for clothes, or to a meal at one of the dining outlets here, The IPC Tack Club will allow customers to make the most from their relationship with IPC Shopping Centre. The programme is fuelled with our commitment towards customer experience and will enable us to further sharpen our ability to provide a seamless offering to each one of our customers.” 

The data-driven loyalty program will officially be available on IPC Shopping Centre’s mobile app on 2 December 2019. The fully digitised programme will require a one-time registration in the mobile app to recognise every membership. Shoppers will only need to scan their digital membership code on the mobile app in future to enjoy gifts with purchase at lower spend.

The new feature will also integrate IPC Små Club for kids, where existing members can renew their membership for free on the app itself.

With so much more than just festive décor, shoppers will also be rewarded with perks during the festive season from now until 1st January 2020: -
·    Upon registration, as a welcome gift, IPC Tack Club members will enjoy free one ice-cream from IKEA. 
·   New and existing IPC Små Club will receive a freebie upon signing up and renewing their membership respectively. 
·  IPC Tack Club members can redeem one (1) set of 2020 IPC table calendar and Toblerone Milk 100g | With a minimum spend of RM50 in a single receipt.
·   IPC Tack Club members can redeem one (1) set of Cooler Bag, 2020 table calendar and Toblerone Milk 100g | With a minimum spend of RM400 in a maximum combination of 2 receipts

16th Anniversary Surprise Giveaway
IPC Shopping Centre will also treat 16 lucky shoppers to a ‘mission’ that would score them a chance to win RM16,000 worth of prizes from participating tenants such as All IT Hypermarket, Ben’s Independent Grocer (B.I.G), Happi Kiddo, Harvey Norman, IKEA, Popular Bookstore and Spotlight on 15 December 2019, at 3:00pm.
           
For more information about IPC Shopping Centre’s ‘Wondrous Winterland’, its list of festive activities, or the IPC Små Club, visit www.ipc.com.my.

About IPC Shopping Centre:
Malaysia’s first shopping centre anchored by IKEA, and the first of many shopping centres in IKEA Southeast Asia’s portfolio in the region. A sub regional Shopping Centre strategically located in the heart of a mixed development of offices, hotel, commercial centres & residential, it serves as the neighbourhood shopping destination for the community, complementing the shopping hub in the district known as Mutiara Damansara Commercial Centre. We opened our doors in December 2003 and today we welcome an average visitation of 15 million visitors per year to our Centre.


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