Dunkin’ Donuts has been on a first-name basis with its fans around the
world, many of whom naturally and affectionately refer to the brand simply as
“Dunkin’.” In recognition of this relationship, and as one
of many steps to transform itself into a premier beverage-led, on-the-go brand,
the company revealed its new brand identity as “Dunkin’” in Malaysia, aligning
with Dunkin’ U.S.’s official rebranding in 2018. In conjunction with the
rebranding, Golden Donuts Sdn. Bhd., the franchisee for Dunkin’ in Malaysia, launched
its new outlet in Suria KLCC, the first in Malaysia to carry the Dunkin’ brand
and revamped ‘360 store design’ concept.
The new branding conveys the company’s commitment
to energising guests around the world through great-tasting coffee and donuts,
while embracing Dunkin’s heritage by retaining its familiar pink and orange
colours, and iconic font, introduced in 1973. Beginning in November 2019, the new
branding will appear on in-store packaging, as well as the brand’s advertising,
website and social channels in Malaysia. Going forward, the new “Dunkin’” logo
will also be featured on exterior and interior signages on all new and remodelled
stores.
According to Peter Yu Kok Ann, Managing Director
of Golden Donuts, “Our new branding is one of the many things we are doing to elevate
the Dunkin’ experience for our guests in Malaysia. For starters, our new stores
will adopt a ‘360 store design’ concept – a warm and welcoming café-style approach
that prominently highlights Dunkin’s coffee culture and menu offerings. While
donuts remain a key priority, we are committed to make Dunkin’ the preferred
choice for guests to recharge for the day through great beverages, delicious food
and unparalleled convenience.”
In line with the brand’s coffee and beverage-forward
strategy, Golden Donuts will progressively expand its Dunkin’ beverage menu,
including further development of its espresso range. Some of the recent
additions include Flat White and Caramel Macchiato, which will be available at
all Dunkin’ outlets nationwide from 8th November onwards. Golden
Donuts will also channel its efforts into building Dunkin’s coffee credentials by
educating guests about its coffee quality and heritage, which goes back nearly
70 years.
Yu added, “To showcase the breadth of our donut
varieties, the new Suria KLCC store is offering more than 40 flavours, including
exclusive items such as the Donut Fingers, Cheesecake donuts, Big Boss donuts
and Coffee Bean donuts. We will continue introducing exciting flavours to
consumers – the latest being the aromatic Vanilla Latte and Coffee donuts, made
with coffee-flavoured dough. We see the potential of positioning donuts for
celebration and gifting, for occasions such as weddings and birthdays, and would
like to drive this message to consumers.”
"Our savoury menu is another area we will focus
on. Made fresh in store every day, our selection of premium sandwiches is perfect
for a grab-and-go meal which satiates the palate. Take our SunnyEgg sandwiches,
for instance; a unique item made with our donut buns, egg patty and a filling
of choice – with Tuna and Chicken Mayo being top favourites. For a
better-for-you alternative, guests can choose an egg white patty,” Yu further
commented.
Since
Dunkin’ was founded in the 1950s, the company has grown to more than 12,900
restaurants worldwide in 42 countries. Dunkin’ expanded to Malaysia in 1987,
with its first outlet in Jalan Bukit Bintang, Kuala Lumpur. Today, there are 92
Dunkin’ outlets operating nationwide in strategic locations, including malls,
gas stations, highway rest and service areas, transportation hubs and airports.
Four new outlets are scheduled to open by end of 2019 at Toppen Shopping
Centre, Tropicana Gardens, LRT Masjid Jamek and LRT Abdullah Hukum respectively.
In
addition to expanding its in-store business, Golden Donuts will also expand the
Dunkin’ brand presence through food delivery and e-commerce platforms. As consumer
lifestyles become increasingly digitalised, the brand is reaching out to
consumers through integrated platforms. For example, Golden Donuts is currently
partnering with GrabFood and Foodpanda on delivery, and recently set up its
official store on Shopee to tap into digital shoppers.
As part
of its CSR initiative, Golden Donuts will be contributing all proceeds from the
Suria KLCC store’s a la carte coffee sales in November 2019 to OrphanCare, in aid
of underprivileged children. OrphanCare is a not-for-profit foundation which
works closely with the Ministry of Women, Family and Community Development, and
Department of Social Welfare, to give institutionalised children and unplanned,
at-risk, newborn babies the opportunity of growing up in the care of a loving family.
To further drive Dunkin’s coffee offerings and build a daily ritual
among coffee lovers, there will be a nationwide Dunkin’ Coffee Hour from
8th to 30th November 2019, with half-priced coffee
beverages available at all Dunkin’ Malaysia outlets (except Dunkin’ Malaysia airport
outlets) from morning to 2pm daily.
For more
details, contact 03-4256 0688, visit www.dunkindonuts.com.my or connect to www.facebook.com/dunkin.malaysia.
About Dunkin’
Founded in 1950, Dunkin’ is America’s favorite all-day, everyday stop
for coffee and baked goods. Dunkin’ is a market leader in the hot
regular/decaf/flavored coffee, iced regular/decaf/flavored coffee, donut, bagel
and muffin categories. Dunkin’ has earned a No. 1 ranking for customer loyalty
in the coffee category by Brand Keys for 13 years running. The company has more
than 12,900 restaurants in 42 countries worldwide. Based in Canton, Mass.,
Dunkin’ is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of
companies. For more information, visit www.DunkinDonuts.com.
About Golden Donuts
Golden Donuts is the master franchisee for Dunkin’ in Malaysia. In 1987,
it set up the first Dunkin’ shop at Jalan Bukit Bintang, Kuala Lumpur. Since
then, the company has steadily expanded its footprint in Peninsular Malaysia
and Sabah, and now operates more than 90 outlets. In Malaysia, Dunkin’ is a
market leader in donuts, and is also well known for its hot and iced Dunkin’
Arabica coffee and SunnyEgg sandwiches. For more information, visit www.dunkindonuts.com.my.
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