myNEWS LAUNCHES JAPANESE-INSPIRED READY-TO-EAT FOOD PRODUCTION CENTRE

Malaysia’s largest homegrown retail convenience store chain, myNEWS Holdings Berhad, is proud to launch its Japanese-inspired food production centre (FPC). This is one of its efforts to elevate the local convenience market with the highest standards of quality, hygiene and freshness. The production centre, which operates under its subsidiaries, myNEWS Ryoyupan Sdn Bhd and myNEWS Kineya Sdn Bhd, will supply myNEWS stores with a wide array of high quality ready-to-eat (RTE) foods.

Mr Dang Tai Luk, Group CEO of myNEWS Holdings Berhad at the launch of myNEWS’ Japanese-Inspired Confectionery And Ready-To-Eat Food Production Centre

Understanding the need to cater for the busy lifestyle and increasing affluence of Malaysians who demand convenient access to retail stores that offer a variety of quality products and services, particularly quality food for convenience and fast consumption, myNEWS has taken the initiative to bring in renowned food industry players from Japan as partners. “In order to provide Malaysians with food of Japanese quality and standard, we must bring in Japanese experts to produce it,” said Mr Dang Tai Luk, Group CEO of myNEWS Holdings Berhad. As a result, Malaysians can now enjoy hassle-free options of grab-and-go Japanese-inspired foods catered to Malaysian tastes – ranging from sandwiches, onigiri, and bento, as well as freshly baked breads from its own bakery line Maru Bakes, and refreshing and stimulating hot and cold beverages from myNEWS’ Maru Kafe – while not forgetting mouthwatering local delicacies such as curry laksa and nasi lemak.

“We love the concept of convenience stores in Japan, Taiwan and Thailand where customers can walk in and find and enjoy exactly what they want. Here at myNEWS, we want our customers to have a similar experience, and now we have the capability to offer just that – convenience with quality,” said Mr Luk.  

Mr Dang Tai Luk, Group CEO of myNEWS Holdings Berhad (left) introducing myNEWS DASH – an online delivery service recently launched to coincide with the announcement of myNEWS’ food production centre.

myNEWS’ food production centre, which started commercial production in June 2019, is able to support up to 600 outlets via two manufacturing plants that are driven by Gourmet Kineya Co Ltd and Ryoyu Baking Co Ltd, which are leaders and experts in Japanese food industry in Japan.

“This is a huge step forward for us and is in line with our strategy to always be the go-to convenience store,” Mr Luk added.

Mr. Ryosuke Takatsuki, President and CEO of Inspire Corporation; Mr. Atsushi Mukumoto, President of Gourmet Kineya Co. Ltd; Mr. Dang Tai Luk, Founder & Group CEO of myNEWS Holdings Berhad; Mr. Takehiko Abe, President of Ryoyu Baking Co. Ltd and Mr. Masahiro Honda, President of Marubishi Co. Ltd at the official launch of myNEWS’ Food Production Centre

Since its inception in Dec 1996, myNEWS has grown successfully and is currently serving more than 5 million customers per month at over 500 outlets nationwide. Having grown from a single traditional newsstand 23 years ago, myNEWS Group now owns the largest Japanese driven ready-to-eat product line, and the opening of its food production centre marks another important milestone for the homegrown brand in the fastest growing and changing segment of the retail industry.

To summarise, myNEWS’ ready-to-eat product line includes selections from Maru Kafe: Maru Cream, a soft-serve ice cream; the famous Maru Coffee for your everyday coffee fix and Maru Bakes’ freshly baked bakery products which are developed in a controlled environment at myNEWS’ food production centre in Kota Damansara. In addition to the Maru brand of offerings, there is a wide selection of rice and noodle-based meals such as sandwiches, onigiri, bento, curry laksa, nasi lemak, spaghetti, etc. Customers in Klang Valley can now satisfy their cravings at more than 300 selected myNEWS outlets.

Expansion of the offerings is in the pipeline to further establish myNEWS as the go-to convenience store in Malaysia. One related development is the myNEWS DASH online delivery service, recently launched to coincide with the announcement of its food production centre. Riding on the new awareness of its stringent RTE food standards, it is a strategic move intended to push its quality products beyond its outlets, directly to consumers.

“In addition to our fast growing physical stores network and the new FPC to serve you better, we are simultaneously enhancing the convenience for our customers by launching myNEWS DASH online delivery service, a hassle-free option for customers who wish to have their food and daily needs delivered to their doorstep,” Mr Luk concluded.

For more information, please visit: http://www.mynews.com.my/

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About myNEWS Holdings Berhad

myNEWS Holdings Berhad (formerly Bison Consolidated Berhad) is the first 100% Malaysian homegrown CVS brand. It was established 23 years ago and has evolved to become a retail convenience outlet chain. myNEWS focuses on providing customers and the community with accessibility, quality and convenience via product innovation and better shopping experiences.

About myNEWS Ryoyupan

myNEWS Ryoyupan is a joint venture between myNEWS and Ryoyu Baking Co. Ltd – one of the top five players in the Japanese bakery industry and the biggest in Kyushu Island. It has been in the industry for more than seventy (70) years and its principal businesses are:

• Manufacture, wholesale distribution and sales of high-quality bread, confectionery and similar products;

• Production of RTE food supplied to major CVS players in Japan;

• Restaurant chain operation, with stores in Japan and overseas

Ryoyu Baking Co. Ltd operates sixty-five (65) bakeries at AEON Kyushu, other shopping malls, convenience stores and at the high streets. It also operates thirty (30) of its own bakeries called One Million Bakery and has five (5) such bakeries in Hong Kong and one (1) in Vietnam.

About myNEWS Kineya

myNEWS Kineya is a joint venture between myNEWS and Gourmet Kineya Co Ltd. – a company incorporated in Japan and listed on the first section of the Tokyo Stock Exchange. Established since 1967, it has been in business for more than fifty (50) years and its holding subsidiary company- AAS Catering Co., Ltd. is currently among the largest in-flight meal caterer, supplying RTE meals to more than 40 international airlines in Japan including Malaysia Airlines. Its principal businesses include:

 • Restaurant chain operation having more than four hundred (400) stores (selling udon noodles and Japanese cuisine) in Japan and outside Japan including Hong Kong, Indonesia and U.S.A

• Manufacture of frozen products.

• Operation of a district wholesale market.

• Rail and bus passenger transportation.

• Wholesale and retailing of rice.