LET’S BADMINTON WITH TAIWAN EXCELLENCE!

Let’s Badminton with Taiwan Excellence at 1 Utama Shopping Centre was officially launched today. From 20 to 22 September 2019, Malaysians will get to experience a range of engaging sports activities such as friendly badminton matches followed by meet-and-greet sessions with Malaysia’s national players, along with Zumba and yoga sessions. The three-day event also showcases over 80 products from renowned Taiwanese brands. 

Back) L-R:

·       Mr Kanegendren of Heavenly Child Home

·       Goh Jin Wei, National Badminton Player 吴堇溦

·       Ms. Tasha Hsiao, Director of Taiwan Trade Center   萧春雁，吉隆坡台湾贸易中心主任

·       Mr David Hsu, Director, Economic Division of Taipei Economic and Cultural Office in Malaysia 徐大卫，马来西亚台北经济文化办事处经济组组长

·       Dato’ Kenny Goh, Secretary General of Badminton Academy Malaysia (BAM) 拿督吳志強，馬來西亞羽毛球協會秘书

·       Cheam June Wei, National Badminton Player 詹俊为

·       Datuk Alex Ong, Managing Director of Far East Victor Sports 拿督王崝伐，远东Victor 总经理

(Front):  Children from Heavenly Child Home

The opening ceremony was joined by David Hsu, Director, Economic Division, Taipei Economic and Cultural Office in Malaysia, Dato’ Kenny Goh, Secretary General of Badminton Academy Malaysia, and a special appearance by the national players Goh Jin Wei and Cheam June Wei.

Speaking at the opening ceremony of Let’s Badminton, David Hsu said, “Our theme this year is Taiwan Excellence, Everyday Excellence! In line with that, we are excited and we look forward to sharing our products with Malaysians in hopes that we all live every day in nothing but excellence.” Hsu also explained that badminton was chosen as the focus for this showcase because it is one of the most popular sports in both Malaysia and Taiwan-- “One of the main activities that bonds Malaysians and Taiwanese is badminton; it is a passion that we share.”

The mission to encourage everyday excellence also extends to social responsibility, where the opening ceremony also invited special guests from Heavenly Child Home (Pertubuhan Kebajikan Kanak-Kanak Heavenly), a children’s’ shelter for underprivileged kids that offers a complete education. The children were excited and received badminton rackets and shuttlecocks as a gift and a chance to learn badminton skills from national players Goh Jin Wei and Cheam June Wei.

“We would like to thank Taiwan Excellence for thinking of us and donating rackets and shuttlecocks to the home. We are honoured and grateful to be the recipients of their altruism. The children are all very excited to have new badminton gear and we hope that this will encourage them to be more active in sports, especially badminton,” said Kanagendren of Heavenly Child Home.

The event features sports brands such as VICTOR, the top badminton brand in the world and the official sponsor of the Malaysia badminton national team, U.CR+ compression sportswear and ATUNAS outdoor and travel products. While the event focuses mainly on sports products, there are other aspects of healthy living products truly worth a try, such as EleClean water disinfectants, which use water to produce a disinfectant to kill bacteria and viruses via an oxidizing method, and TUMÄ clean air ventilation, which features ultra-silent operation and super energy savings. Whether you’re a sports enthusiast or are looking for products to support your active lifestyle, you can definitely find some creative ideas here!

In addition, visitors will also enjoy stage performances by local artist Joey Leong, along with freebies and many more exciting activities. Let’s Badminton with Taiwan Excellence is now ongoing from 20-22 September 2019 at the Oval Concourse 1 Utama Shopping Centre from 10am to 10pm. Admission is FREE for all three days. Following the showcase this weekend, the Taiwan Excellence Sports Month in Malaysia will continue next week at the KL Marathon at PWTC.

For more information, please visit http://www.facebook.com/TaiwanExcellence.My.

About Taiwan Excellence

Taiwan Excellence is the mark of high-quality innovative products from Taiwan, selected based on their excellence in R&D, design, quality, marketing and other criteria. Into its 27th session this year, Taiwan Excellence has built a strong reputation as a trusted global brand, since it was introduced in 1992.

Organised by the Taiwan Ministry of Economic Affairs (MOEA) and Taiwan External Trade Development Council (TAITRA), the Taiwan Excellence Awards takes place annually to recognise Taiwanese products that are innovative and demonstrate excellence in quality and design. With the aim to encourage Taiwan’s culture of technological innovation and cutting-edge design, these award-winning products are showcased at Taiwan Excellence roadshows across the world.